|sin-'tak-tiks| = “bring together with structure.”
Syntactx delivers the highest-quality clinical research services based on well-defined strategy, collaboration, and transparency. Their method minimizes the overall risk of a project, and reduces the time it takes to execute. Clients benefit from their agility, decades of experience, on-staff physicians, and excellent relationships.
Ranked #241 on the 2015 Inc. 500 list of the fastest-growing private companies in America, Syntactx is headquartered in NYC. Operating in a competitive vertical, Syntactx sought to separate themselves by rebranding the company. We helped them launch a new site that offers users a healthy lifestyle image that leaves their corporate, medicinal, out-dated, and sterile visuals behind.
When AMP redesigned and launched the Syntactx website, there were a few challenges to tackle. One puzzle was coming up with a cutting-edge, user-friendly design that successfully highlighted Syntactx's knowledge and offerings while also catering to their target demographic. Another challenge was creating an interactive clinical trial search engine that would be user-friendly and educational for users. The site's content also had to be search engine optimized for visitors looking for information on clinical trial services. Despite these obstacles, AMP was able to develop and publish a beautiful, functional website, giving Syntactx a priceless digital asset, and providing a high-caliber service to help the company achieve its objectives.
As part of Syntactx's rebranding, the creative team created a new logo. The earliest proposals for Syntactx's new branding centered on the letter "S", along with shapes that represented their depth of knowledge and commitment to excellence. The group experimented with using hexagonal symbols to indicate cooperation and effectiveness; these symbols eventually evolved into a network of lines that symbolize both the brain's neurons and a tree's branches.
The neurons represent innovation, while tree branches signal knowledge and experience, all qualities of Syntactx. We explored three directions for the shape: organic, geometric, and dimensional. The dimensional logo treatment emerged as the clear winner because of its clean lines and modern aesthetic. When combined with the custom font, the logo encapsulates innovation, experience, network, and growth.
The cerulean blue was enhanced by bright green and red, contributing to the trustworthy quality of the brand and separating it from otherwise mundane medical logos and websites. Complementary fonts were also chosen to maintain a consistent look and feel across all brand deliverables.
Do you want a website that stands out from the competition? Consider Syntactx, the industry leader in cutting-edge medical research solutions. Their website was upgraded with a variety of cutting-edge functionality and design components thanks to the innovators at AMP. Let's examine the updated homepage and the device optimization!
Homepage Desktop View
A unique and exciting aspect of the new site is the stunning home page video, created using Rotoscoping in Adobe After Effects. This technique allows us to bring a 3-dimensional experience to our visitors, immersing them in the world of medical research like never before. With sleek, modern visuals and state-of-the-art animation, the video captures the user's attention from the moment they arrive on the platform.
No matter the device, you can easily access Syntactx's content, which is optimized for mobile, tablet, and desktop platforms. The site functions flawlessly across technologies, with maximized cross-browser compatibility. It’s also integrated with Owncloud, a file-sharing platform that enables users to access and share crucial documents and data concurrently. Customers and partners can get the resources they require without ever leaving the site thanks to its seamless integration.