Strategy & Intelligence
Turning data complexity into brand clarity.
Curiosity Fueled. Data Empowered.
We uncover a brand’s sharpest path forward. Our insights and strategies are grounded in data, shaped by culture, and focused on action. We tap a toolbox of approaches to find what moves people and how to move with them—from behavioral science to brand frameworks.
Our Services
Market & Business Intelligence
Diving deep. We look at both internal data and external market factors to help brands make informed marketing decisions and gain a competitive advantage.
Proprietary & Primary Research
Understanding people. We conduct insight-generating research—ethnographies, shopalongs, focus groups, concept testing, neuroscience-backed implicit testing—to uncover what people really think, feel, and do.
Behavioral Intelligence
Decoding decision-making. We uncover the emotional drivers behind human decisions—via our proprietary Nudgenomics™ framework—to better connect with people and drive results.
Cultural Strategy
Aligning brands with people. We track the movements, moments, and mindsets shaping people’s worlds so brands can show up with purpose, not just presence.
Audience & Personas
Uncovering the who, what, and where. We build real-world audience models—compiling segmentations, personas, and target profiles—rooted in attitudes, behaviors, and context.
Journey Mapping
Painting a narrative. We map the full journey from digital to physical, moment to mindset, to find the friction, unlock the influence, and design for conversion.
Brand, Campaign & Go-to-Market Strategy
Unlocking the ah-ha. We build the strategic foundation—opportunities, truths, and insights—to inform and give creative its edge.
Trends Mapping & Foresight
Tracking what’s next. We identify cultural and commercial signals—societal, technological, economic, cultural, and environmental—so brands can lead with relevance.
Retailer Intelligence
Assessing the aisles. We decode what’s happening at retail—from pricing to positioning and promotions to partners—offering insights to ground ideas on what will actually sell. We open doors others can’t—backed by Advantage Solutions—with the deep relationships to match.
Our Strategy & Insights Partners
