Keeping the Grill Lit All Summer Long

We sparked a grilling frenzy to keep flames roaring all summer—fueled by Tyson’s mouthwatering lineup of quality proteins, of course. Creative tapped into the nostalgia, flavors, and pure joy of summertime cookouts, while messaging gave shoppers plenty of reasons to fill their carts and fire up the grill again (and again). Dynamic digital creative, precision-targeted media, and retailer-specific boosts sent grill masters straight to the store. The result? Tyson sales lit up and stayed sizzling all season long.