Creating new ways for generations to connect over cookies
Overview
Open for Magic
We transformed every pack of Keebler Fudge Stripes into a portal for adventure with an epic AR treasure hunt. A partnership with Despicable Me 4 unleashed Minions (and Ernie the Elf) magic and mischief on-pack, in-store, and online. Families hunted the augmented reality experience for elusive Mega Minions to unlock surprises, win movie tickets, and score prizes at key retailers. The nationwide hit boosted cookie sales and baked up brand love for a whole new generation.
Video
Overview
Integrated Shopper Campaign
Entertainment Partnership
Augmented Reality
AI Generative Art
