Case Study / Keebler

Creating new ways for generations to connect over cookies

Keebler promotional graphic featuring two Minions, the Keebler Elf, and a Fudge Stripes cookie with bold red text reading “Find the Mega Minion” against a bright blue background.

Brand

Keebler

Industries

Consumer Packaged Goods

Services

Retail & Commerce Creative & Content Strategy & Intelligence Activation & Amplification

Overview

Open for Magic

Promotional ad for Keebler’s limited-edition Fudge Stripes Rocky Road cookies featuring characters from Despicable Me 4. The image shows the cookies, Keebler Elf, and Minions with text reading “Find the Mega Minion Fudge Stripes Cookies — You Could Win Movie Passes and Other Prizes.

We transformed every pack of Keebler Fudge Stripes into a portal for adventure with an epic AR treasure hunt. A partnership with Despicable Me 4 unleashed Minions (and Ernie the Elf) magic and mischief on-pack, in-store, and online. Families hunted the augmented reality experience for elusive Mega Minions to unlock surprises, win movie tickets, and score prizes at key retailers. The nationwide hit boosted cookie sales and baked up brand love for a whole new generation.

Video

Overview

Integrated Shopper Campaign 
Entertainment Partnership
Augmented Reality
AI Generative Art

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