Turning summer shopping into a sweet adventure from aisles to miles

We turned 10,000+ stores into interactive pit stops on the sweetest road trip ever. Instead of letting rising summer temps melt away sales, we map-quested our way to success with Ferrero portfolio-packed in-store displays and playful wayfinding to spark purchase. Shoppers hit the road, and the aisles, for an epic scavenger hunt, chasing down Ferrero treats and a chance to snag summer swag. We scored more displays, saw Ferrero chocolate cruise off shelves, and built a connection that went the distance.