Consumer Packaged Goods

Today’s CPG brands are fighting for consumers’ attention, brand recognition, and sales—on the daily. People’s preferences, technology adoption, and shopping behaviors are constantly evolving—impacting all categories from fast-moving goods to time-sensitive perishables to durable household brands. They’re buying fewer items—and spending more to do so. The emergence of social commerce (aka the third shelf) has eliminated entry barriers, making the CPG space even more competitive. Building and activating brands to help our clients stand out and thrive is our bread and butter, and we’ve got the experience and results to prove it.