March 8, 2019

YouTube's SXSW Creative Agency Challenge 2019- AMP Agency

A core tenant of our business at AMP Agency is that we strive to generate strategy that is creative, and creative that is strategic. But any marketing agency would agree that it can be challenging for the Strategy team to continually build briefs that present a unique POV and inspire the Creative team; on the other hand, it can sometimes be a puzzle for Creative to generate ideas that are both breakthrough in the marketplace and guaranteed to resonate with our audiences.


This winter our Strategy and Creative teams were given the opportunity to push those bounds and work on a project, leveraging audience insights, that has made us into even more creative and thoughtful storytellers. Not only that, it’s revitalized the way our teams collaborate together.

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THE BACKGROUND


We were selected to participate in the 2019 iteration of YouTube's South by Southwest (SXSW) Creative Agency Challenge. We were excited to learn the theme was "Signals and Storytelling." This theme pushed us to look beyond audience demographics and think meaningfully about consumers’ interests and intent signals based on how they’re using Google & YouTube--and more importantly how these insights could more strategically inform our creative storytelling.


During the Challenge kick-off at YouTube NYC, we discussed how it’s no longer acceptable to fill the Target Audience section of a creative brief with simple, demographic information. The comical example that Google gave, and that stuck with us, is that by writing a demographic-led brief like, Aged 65+, British, high net worth, dog lover, we would unknowingly be creating content that tailored to both Prince Charles and Ozzy Osbourne!


In addition, this year’s Challenge looked to harness the participating agencies’ efforts towards a greater good. YouTube partnered with the Ad Council, and we were asked to create two pieces of skippable YouTube video content for a select cause-based organization. AMP was assigned to work with She Can STEM. Our goal and our challenge was to use insights-based, creative storytelling to empower parents to encourage an interest in STEM.  More specifically, we wanted to understand and reach the audiences of Bargain Hunter parents and Technophile parents, who we found, through working with Google, showed strong affinity for the cause.


 

 


 

 


Below, our Senior Strategist, Jen Herbert, and Creative Director, James Hough, reflect on their insights, the process, and experience.

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FROM CONSUMER INSIGHTS TO CREATIVE STRATEGY


Jen: When analysing interest and intent signals, what came as the biggest surprise was that bargain hunter parents like watching quirky videos featuring silly experimentation around the house, such as Making Slime and the Cheese Ball Bath Challenge. To resonate, I thus wanted to recognize their lives are full of creative, scrappy, playful discovery, and how through this they established a foundation that could translate to a career in STEM.


For Technophile Parents, I saw that they are often shopping for gaming systems, but also interested in sports, TV shows, movies and news articles. So, to cater our messaging to Technophile Parents, I wanted to acknowledge their lives as multi-dimensional and well-rounded.


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THE CREATIVE PROCESS


James: The Creative Team viewed this opportunity as a chance to see how we stacked up against other up-and-coming and established advertising agencies and marketing agencies. We felt empowered to ensure our storytelling was on point. Basic empowerment and “you’re a badass” messaging wouldn’t cut it when we need to tell parents they have a job to do – keeping their daughters interested in STEM through the 11 to 14 year-old drop off point. More simply, “She can STEM.”


Based on the strategic insights in our creative brief, we presented four concepts and eight scripts to the Ad Council after sharing initial thoughts with Google. After the Ad Council chose a direction we storyboarded, found a director (Max Esposito), found locations, cast and shot– all within about a week. I think that the financial and time constraints coupled with the freedom to go out and create without check-in’s made for something special.


While each of our spots are aimed at a different audience, they shared the same goal. In each of the stories we see relatable and tangible ways a parent can encourage their daughter at the right time to keep going. Instead of pushing future-focused images of a marine biology or coding career, we centered the seemingly minor moments of everyday life that could have a big impact on a girl’s interest, like a trip to the aquarium with mom or the gift of a tablet from dad.


Check them out. We really hope you like them:

 

https://youtu.be/-bxOcFJNEjs  

https://youtu.be/hWZrvXpace8  


And check out the story on Adweek:

https://www.adweek.com/brand-marketing/youtube-wants-to-teach-marketers-how-to-create-more-targeted-advertising-at-sxsw/ 

March 1, 2019

Nice Try, Fruitcake- A Peek into AMP Agency's Creative Process

Hey! We’re AMP agency, and we like to do things a little differently. For example, this past year our holidays started in October. Not because we haven’t mastered the art of calendar reading, but because we felt our clients deserved a better brand of holiday gift. Something a cut above your average season’s greetings. It took a lot of thought, a little elbow grease, and a mild amount of destruction, but in the end, we’re extremely proud of the result.

 

 

 

It all began with fruitful brainstorming and a swirl of over sixty ideas. Eventually, we landed on one that felt right – destroying holiday fruitcakes, everyone’s least favorite gift.

 

At its core, our idea centered on using fruitcakes as a catch-all symbol for holiday thoughtlessness. By filming ourselves destroying them, we hoped to humorously convey our very serious commitment to providing decidedly thoughtful work and gifts to our client base. Along with the video, clients received a custom-designed fruitcake tin stuffed with a delicious assortment of holiday treats. For context, the accompanying card included a holiday poem explaining the nature of our gift.

 

Holiday Tin and Card       Holiday Card Message

For the tin, microsite and card, we crafted our modern-take on classic holiday fonts, while incorporating our AMP’s orange and black brand colors.

 

Flexibility is King When it Comes to Creating

Initially, we wanted to populate a custom-designed microsite with a series of six to ten second videos, each conveying a different form of destruction, and each involving different members of our office - an AMP fruitcake brigade, if you will. However, as we storyboarded and got set to film, we decided to ditch the employee-focus and hone in on the actual destruction with one cinematic video.

 

When it came to concepting methods for doing away with fruitcakes, we really got into it – maybe too into it. We tossed around what could be seen in the video: slapping a cake into a meat grinder, flattening a cake with a badass SUV, and breaking one open with a bat. From slingshots to samurai swords, we sorted through it all until we landed on the perfect set of destruction methods.

 

Web Developers For The Win

 

With our storyboards drawn, props ordered, and our video department locked-and-loaded, we took to the streets of Boston and filmed all of our fruitcake destruction. In total, it took about two and a half days to film. We not only shot what we had storyboarded, but a multitude of new ideas, angles, and transition shots as they presented themselves.

 

One pivot in particular really brought this concept to fruition. Even after we shifted from an employee-focused approach to one honing in exclusively on the destruction methodologies, we still needed someone to actually put these things into motion. We asked a member of our web development team, Gabe, to take the role, and he agreed with great enthusiasm.

 

We wrote the scripts so that he would barely be seen and the burden of acting would be minimized. But after the first day of filming, we realized we had a pretty great actor in our midst, and the video as a whole would be elevated by making him the focus. This was no longer an aesthetically pleasing montage of destruction, but the tale of one man’s maniacal quest to deliver AMP’s clients the best holiday gift possible.

 

How It All Came Together

 

We sought to not only wish our clients a Happy Holiday, but also flex our creative muscles. A custom microsite and a video provided the perfect mediums to showcase many facets of our creative capabilities in quick and engaging formats. Combined with our custom-designed holiday cards and tins, we sent our clients into the holiday season with something to have a laugh at and some tasty treats to enjoy. Getting to destroy fruitcakes along the way was just the icing on the cake.

 

Please enjoy the fruits of our labor at www.nicetryfruitcake.com  and check out our previous holiday cards.

February 11, 2019

3 Ways to Ready Your Brand for the Data Drought

Over the past several years, we’ve operated in a golden age of data. Between first-, second- and third-party sources, marketers have leveraged this information about their consumers as a powerful marketing tool.


But the data well is about to start drying up.


Our VP of Strategy, Greer Pearce, and our VP of Media, Kazi Ahmed, talk about the data drought and the three things brands can do right now to ready themselves for it.

 

Check it out on MediaPost: https://www.mediapost.com/publications/article/331299/data-drought-coming-prepare-with-effective-use-of.html

October 17, 2018

Just For Men Launches Be The Better Man Campaign

What do you do if you’re the original men’s grooming brand and want to encourage men everywhere to be – and look – a little better? You step in front of the mirror and give yourself a makeover.

 

That’s what AMP Agency and Just For Men accomplished together with this week’s launch of the Be The Better Man brand platform and campaign.

 

 

For more than 30 years, Just For Men has been letting guys know it’s not only OK to care about their appearance, but to do something about it. And over the decades, Just For Men has been innovating and refining hair care solutions that make it easy for men to achieve the natural look that lets them feel their best. And as their portfolio has expanded to include beard care and hair regrowth (and more to come), it was time to reinforce the brand’s leadership role in the men’s grooming conversation it started in 1987.

 

Be The Better Man stems from the idea that it takes a good man to know he can always be a little better. The notion applies to both their daily grooming routine and the way they go about their lives. We are calling on guys everywhere to take the small steps needed to look their best—and do the little things that make the lives of those around them, well, better.

 

02_JFM_PREP TALK_15_script B_ Cut03B_Conform_WIP (1).00_00_33_08.Still005

The campaign launched on CBS NFL Game Day this past Sunday. With the broadcast buy comes a fully integrated brand push. It started with a re-imagined website, email and social channels and will continue with an omni-channel paid media campaign within outdoor and digital. We’ll be on TV screens and in locker rooms at the hottest gyms in our key markets. Digital will focus on partnering with the web’s leading experts on grooming (GQ), dating (Match), business travel (Conde Nast Traveller), and parenting (Fatherly) through custom content and ambassador/influencer programs to reinforce the message of being better in all aspects of life. We’ll ultimately push product via direct-to-consumer tactics within programmatic and social channels through efficient reach and continuous frequency in the Better Man messaging against our male audience.

 

Check out the following coverage to learn more about the campaign:

Ad Age

MarketWatch

Marketing Dive 

Marketing Communications News

 

October 4, 2018

Beyond Personas: Creating Customer Doppelgangers

 

BlogPost#1

Dear smart marketers: it’s time to start dabbling in doppelgängers.

 

What does this mean, exactly? It means the future of substantial and effective consumer understanding relies on the intersection of behavioral analysis and Consumer Identity Strategy (CIS).

 

Although consumer research has always been a crucial component of advertising, CIS is a new, more comprehensive level of consumer research. Through CIS, brands establish an authentic and evolving portrait of a consumer and their purchasing journey informed through persistent evaluation of online and offline behavior coupled with demographics and psychographics.

 

By developing an identity strategy that layers behavioral data onto more traditional methods of qualitative and quantitative analysis, brands are able to truly identify their consumer.

 

Discovering how, when and where a consumer shops, seeing what brands are stealing closet or cart space, and understanding how customers connect on social channels — brands can even see how their customers behave when they aren’t shopping.

 

In essence, brands don’t just build personas, but create doppelgängers of their customers through Big Data.

 

It’s the creation of these doppelgängers that enable brands to attain a comprehensive understanding of how their consumers act, live and behave. With this knowledge, brands can make viable predictions of how particular consumers will shop and act based on similar consumers. This doppelgänger approach can even be applied to the smallest business all the way up through the big leagues. Even in big league baseball.

 

At age 32, Boston Red Sox slugger David Ortiz hit a career-threatening slump. But Nate Silver of fivethirtyeight.com used doppelgängers to refute the conventional wisdom that Ortiz was washed up.

 

>> Interested in taking a swing at the details of Big Papi’s doppelgängers? Download our white paper now to learn more.

 

Ortiz ultimately shook his slump and improved his game, just as Silver’s doppelgänger data suggested. With the right amount of the right data, brands can build more effective and accurate personas. They can design strategies to reach and serve their customers not only with the right messaging, but also the right timing and cadence.

 

Using behavioral data to create a consumer identity strategy is no longer for the Amazons, Walmarts and Googles of the world. It’s for every brand that has a physical, digital and mobile presence in their industry. Brands that don’t focus their marketing dollars on consumer identity strategies immediately will find themselves playing catch-up in the years to come.

 

Now is your chance to step up to the plate and make bold business moves. Get a deeper look into the power of behavioral analysis and AMP Agency here by downloading the white paper, or visit AMP’s website: www.ampagency.com.

October 1, 2018

Big Data's Impact on Consumer Research and Strategy

Customer Identity Strategy Blog Post

When it comes to the dynamic nature of marketing and advertising climates, stagnancy is rarely recommended.

 

That’s why it may seem unfathomable that consumer research tactics have seldom adapted since the folks at Arm & Hammer discovered that their customers were putting baking soda in their refrigerators to keep them fresh.

 

But now, marketers are no longer confined to surveys, interviews, and focus groups. Consumer research is finally following the lead of Arm & Hammer’s customers and freshening things up big-time.

 

Data scientists and smart data-led marketers today are creating methods that improve and expand upon the insights coming from traditional qualitative and quantitative research. As a result, consumer research as a whole is embracing a new wave of audience understanding thanks to the help of Big Data.

 

That’s right — Big Data just so happens to be the next big thing for consumer research.

 

By layering in Big Data, brands can develop a comprehensive Consumer Identity Strategy (CIS): an authentic and evolving portrait of a consumer and their purchasing journey informed through persistent evaluation of online and offline behavior coupled with demographics and psychographics.

 

The idea of observing people’s actions, habits and behaviors may not seem all that groundbreaking. But being able to observe consumers at scale and use data models based on behavior is, in fact, disruptive for marketers and is rapidly becoming the core of every identity strategy.

 

By augmenting self-reported surveys, behavioral data analysis builds a picture of a consumer based on their actual behaviors. These behaviors can range from what they purchase online and offline to behaviors as specific as what time of day they like to shop or how often they actually go to the gym.

 

To see how Big Data and CIS play out in real-life scenarios, just look at Netflix — a company who learned early on in its life cycle that actions speak much louder than words.

 

 

>> Read more about how this streaming giant succeeded in using Big Data-driven consumer identity strategy by downloading our complete white paper here.

 

 

Netflix grew their business by using behavioral data that showed true consumer behavior. On top of that, this data helps reveal counterintuitive results that may go against what society or individuals believe to be true.

 

When this behavioral data is layered onto more traditional methods of qualitative and quantitative analysis, brands are then able to truly identify their consumer in ways traditional research methods had not made possible before Big Data came into play.

 

Now’s the time to be bold and lead with the best tools available.Get a deeper look into the power of behavioral analysis and AMP Agency here by downloading the white paper, or visit AMP’s website: www.ampagency.com.

August 9, 2018

Unexpected Takeaways From the Ad Club's CMO Breakfast with JCPenney

“Stylish women love JCPenney. Some of them just don’t know it yet.”

 

Like I had, you might be thinking, “Really now? Coming from a brand with a decades-old value first reputation?” Yes, really. Bear with me on this because I wasn’t buying it at first either, but there’s something fascinating here.

 

My expectations weren’t exactly clear walking into the AdClub CMO breakfast featuring Marci Grebstein, JCPenney’s recently appointed Chief Marketing Officer. In fact, I hadn’t heard much about JCPenney in recent advertising news at all. So, as I settled into my seat in the Google auditorium, I carried my perception of JCPenney as being an outdated brand with me. What followed in the next 60 minutes of Marci’s presentation radically shifted that perception, and propelled me into a state of furious notetaking.

Expectations: 0. Marci: 1.

As Marci spoke, my previous perceptions were countered by a surprising portrait of a progressive brand that has altered its messaging to meet the the modern American mom where she actually is, not where the rest of the world expects her to be.

 

How did JCPenney break from an old brand perception and arrive at their new strategic positioning? With Marci’s lead, the company invested in what many brands have yet to: critical brand perception research and journey mapping. They put in the work to better understand the modern American mom, their bullseye audience. The result? A clear picture of her values that transcend just standard demographics alone—

 

  • Convenience: She’s a working mom who doesn’t have a ton of time.
  • Family: She puts extra emphasis on family - her real family, work family, friend family. She loves spending time with them, especially when shopping.
  • Price: She’s on a tight budget, so finding style for less is important.

These newly pinpointed values exposed a critical insight that ultimately drove JCPenney’s brand repositioning: The modern American mom wants to find value without sacrificing style.

 

When you think of value forward, you might think Walmart or Kohl’s. When you think of style forward, you might think Nordstrom or Macy’s. To meet this mom where she is, JCPenney repositioned itself to exist at the intersection of both. This opportunistic white space was the driving force for a major shift in marketing communications—breaking from the old “Get your Penney’s worth” tagline, and transitioning to “Style and Value for All”, a nod to their diverse and value-driven audience.

 

JCPenney has since rolled out everything from new brand anthem spots touting their new messaging to fresh fashion, beauty, and influencer partnerships—all of which reflect a diverse range of people and lifestyles, centering on shared American values and family.

 

 

 

I applaud JCPenney’s efforts to get smart about their customer. It can be scary for brands, especially ones with long legacies, to step away from the standard. But JCPenney took these consumer insights as an opportunity to break free from the mold and instead represent who their customers really are—people of all different sizes, cultures, family types, and mindsets.

But wait, there’s more.

Extending beyond a commitment to reflecting their diverse consumer in their advertising, Marci confirmed the brand also puts strong emphasis on diversity in hiring. When I asked if JCPenney works to ensure that the multicultural woman they’re targeting is reflected in their work force and marketing decision makers, Marci met my question with enthusiastic appreciation.

 

She shared that she thinks diverse perspectives inevitably lead to stronger communication strategies—and that giving traditionally underrepresented populations in business a seat at the table is important to her. In support of this, she proudly shared that 60% of JCPenney’s decision makers are women, and growing numbers are racial minorities.

 

I’m of the belief that a sea of sameness yields more of the same. Strategies are elevated by the healthy tensions that diverse perspectives bring. And we need more of that.

 

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The sometimes difficult, but always invaluable self-reflection that JCPenney embarked on with their brand perception and consumer research is something all of us as marketers can learn from while navigating the ever changing consumer landscape.

 

Want to check out Marci’s full presentation and decide for yourself? Watch the full presentation here: http://theadclub.org/cmo/jcpenney/

 


 

This blog post was written by:

Alyssa McBryar, Marketing Manager

Liz Lauzon, Assoc. Business Development Manager

 

July 26, 2018

AMP Boston Launches Sprindrift's First National Marketing Campaign

In early 2018, the AMP Boston Media strategy, buying and planning team was tasked with planning and executing Spindrift’s first national, multimillion dollar campaign with the goal of increasing overall recognition of the brand. In a sea of clear “natural flavors”, Spindrift is the first and only sparkling water in America to be made with real squeezed fruit. I mean, when was the last time you saw a clear raspberry?! On top of that, the fruit used in Spindrift is sourced from local farms and made in small batches so it’s a drink that you can truly feel good about. Flavors include Grapefruit, Lemon, Orange Mango, Strawberry, Blackberry, Raspberry Lime, Cucumber as well as two newer flavors, Cranberry Raspberry and Half & Half. Yum!

Spindrift_IGpost1

 

The goal of the campaign was to target both male and female sparkling water drinkers and educate them on Spindrift’s real ingredient difference. The media strategy approach was rooted in strong preliminary audience research, determining the best mix of digital and traditional channels to reach this target. The media team did a deep dive into not only the audience’s media habits but also their attitudes toward things like grocery shopping, health and wellness, and overall lifestyle choices. Giving the Spindrift consumer a personality helped us envision where they were on a day to day basis and how they consume media, resulting in a strong, strategically rooted media plan designed to drive business results.

 

The campaign is a multi-channel approach, which launched first w

Spindrift_Print1ith search, social and programmatic display in May and then expanded to Print, OOH and Digital Content partnerships in June and July. The campaign will run for the remainder of 2018, with the majority of the spend condensed in the summer months. OOH units are focused on five key markets – Boston, Los Angeles, New York City, San Francisco and Chicago. The creative, led by Mistress Agency out of LA, highlights the simplicity of the ingredients in Spindrift and the tag line “yup, that’s it”. Recently, Kristen Bell was tapped to promote Spindrift through a series of videos that are currently being promoted through programmatic, YouTube, paid social and our direct content partnerships. When Kristen is a superfan of the brand, you know it must be good! 

Check out the following coverage to learn more about the campaign:

 

https://www.mediapost.com/publications/article/322201/spindrift-launches-first-national-ad-campaign.html

 

http://www.thedrum.com/news/2018/07/11/superfan-kristen-bell-touts-spindrift-sparkling-waters-first-national-campaign

 

https://www.prnewswire.com/news-releases/spindrift-sparkling-water-taps-kristen-bell-to-launch-first-national-campaign-300678950.html

 

https://marketingindustrynews.com/2018/07/11/superfan-kristen-bell-touts-spindrift-sparkling-waters-in-first-national-campaign/

 

Happy reading and grab yourself a delicious Spindrift – real squeezed fruit and sparkling water, yup that’s it!

March 29, 2018

Don’t Tell the Media: Retail is Alive and Well

It’s rare to go a full day without reading a headline in your email inbox or on a news site highlighting the rapid demise of the retail industry. Many brands that have become household names are undergoing massive business restructuring or shuttering their doors altogether. Shopping malls that once served as go-to destinations for many communities are experiencing increasing vacancies. The perception largely driven by the media is that brick and mortar retail is a sinking ship, but what is the reality? Deloitte set out on a nearly year-long study to better understand the state of retail as it stands today and the driving forces behind recent changes. And what did they find? The silver lining.

 

Despite the onslaught of negative press, retail is still growing and in many places, thriving. Backed by a stable and growing economy, consumer confidence is at an all time high. Experts predict that in the next five years, online sales will grow 11.7 percent annually, and in store sales by 1.7 percent.1 That’s healthy growth across the board.

IBIS World Projected Retail Growth

Deloitte found that a big contributor to the success of brick and mortar stores actually comes down to income. Today, shoppers in lower income brackets prefer to to buy in physical stores. As the wealth gap continues to widen, more and more Americans are losing their discretionary incomes and landing in this low earning bracket. The purchases they make will likely be in person, so brick and mortar stores stand to benefit the most from this change in the distribution of wealth.

 

With this in mind, here are a few marketing priorities to consider:

 

1. Fine tune your customer acquisition strategy

Yes, you know a lot about your customers, but are you investing into the right channels that will lead them (and other audiences who look like them) to make a purchase? As mentioned previously, even details like household income (HHI) play a significant role in the way people shop. Consumers with a low HHI may compare prices online before ultimately going into a nearby store to make a purchase. Your marketing dollars should be aligned with these behaviors. For many brands, it may be time to reevaluate how consumers search, and ultimately buy. Find an agency that can help you understand the unique features of your most profitable audiences, and then identify the right mix of channels to activate them. Small optimizations on the front-end can have a big impact on long-term growth.

 

AMP Agency Customer Journey Mapping


2. Make it easy for consumers to compare prices and find inventory at nearby stores

Eighty-one percent of consumers do online research before making a purchase.2 Whether shoppers are becoming more cost conscious or simply cost aware, the fact is they are more informed than ever before. Retailers should leverage local ads to motivate store visits. Solutions like Google’s Local Inventory Ads and Brand Showcase Ads allow shoppers to quickly locate information on the products they’re looking for as well as their availability in nearby stores. Google also has a feature that allows advertisers to adjust bids for individuals with a certain income range (from the top 10% to the lower 50%), who live within a certain geography. If you’re a multichannel retailer who sells discounted items, you may want to increase bids for searches that originate in an area in the lower 50% household income level. To measure the impact these ads are having on driving purchases in stores, check out Google’s Store Visits tool. Store Visits uses anonymous, aggregated data to measure the number of people who click or view ads and later visit a store.

 

3. Build superior storefront shopping experiences

The digital and physical shopping experience shouldn’t be planned in silos, rather they should be developed as a consistent end-to-end experience. Forty-two percent of in-store shoppers search for more information while in a physical store3 and savvy retailers like Sephora are combining digital elements into their physical stores to make it easy for shoppers to explore, find and purchase the products that are right for them. Discount retailers like Marshalls are making the physical shopping experience more social by encouraging store visitors to share their unique finds with their social networks using the hashtag #marshallssurprise.

 

Marshalls Surprise


4. Leverage partnerships to grow awareness and sales

Brands and retailers often market to the same consumers, so by working together, their power is magnified. With ecommerce set to experience double-digit growth over the next five years, digital co-op investments are a great way for brands to increase their exposure online and drive sales across channels. The right agency can help you identify, manage, and measure the outcomes of these opportunities.

 

While the Retail industry is alive and well, we are seeing a massive shift in the way multichannel retailers operate to meet the changing needs of their consumers. And let’s not count out pure-play e-tailers. Amazon is working hard to turn low income shoppers into loyal customers. Individuals who receive government assistance can qualify for a reduced $5.99 a month Prime membership, and EBT cards can now be used to pay for qualifying groceries. We expect that as brands compete more on price and free shipping becomes more universal, consumers from all income brackets will begin to make more purchases online.

 

As Socrates once said, “the secret of change is to focus all of your energy, not on fighting the old, but on building the new.”

 

Here’s to building the new.

 

You can access a copy of the Deloitte study, The Great Retail Bifurcation, here.

 

1 IBIS World

2 GE Capital

3 Google, Ipsos

 

February 20, 2018

Building the Agency of the Future

AMP WordMark

 

I am thrilled to share some exciting news about AMP. The AMP Agency team has joined forces with  UX focused agency BLITZ and premier experiential marketing and branding firm 206Agency. The three agencies become AMP Agency, and while the name may be the same, we have an evolved look and a national footprint, with five offices and more than 300 employees to build solutions for our partners.  

 

Also joining our team is Adlucent, an industry leader in performance media and analytics who, through their proprietary technologies and methodologies, have launched successful performance campaigns for clients, including many retailers, including Amazon, Wasserstrom, and Gardner’s Supply Company to grow their ecommerce performance. We’re excited to have Adlucent join the AMP family,  operating under their existing brand.

 

What does this mean for our clients?  

 

We believe brands that design better customer experiences lead the world in business performance. While these agencies have been collaborating behind the scenes for a few years, by more fully integrating, our teams have the ability to affect change at “every touch-point” of the customer journey, delivering exceptional brand experience systems – the Holy Grail for CMOs and modern marketers. 

 

Our brand ecosystem agency has offices in New York, Boston, Los Angeles, Seattle and Austin. Together, we use proprietary data, behavioral analysis and predictive analytics tools to better understand our clients’ audiences and drive business results through creative marketing solutions.

 

I’m humbled by the incredible team at AMP Agency. 300+ happy AMPers, digital natives and global thinkers who are passionate – and yes, maybe a bit obsessive – about the work we create every day for clients like Amazon, Facebook, Fisker Inc., Garnier Fructis, Levi’s, LinkedIn, Maybelline, Southwest Airlines and Patagonia.

 

With a rapidly changing technology landscape and connected consumers’ demands for more personalized products and services, there is no question the pressure is on modern marketers who must continually evolve. I am confident our team of number-crunchers, strategists, analysts, geeks and creatives can deliver on this mandate, building solutions across the entire brand ecosystem, connecting people and brands in more meaningful ways that grow businesses.

 

We look forward to tackling your most complicated marketing and technology problems and creating solutions that move business forward.

 

Gary Colen

CEO, AMP Agency

 

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