This Monday is Martin Luther King Jr. Day. Observed on the third Monday of every January, this holiday celebrates the Civil Rights leader’s life and the legacy he leaves behind. Martin Luther King Jr. Day is the only federal holiday designated as a national day of service, encouraging people to volunteer in an effort to help improve their communities. Considered a “day on” instead of a day off, many of us at AMP are dedicating today to helping support our communities – and we encourage you to do the same. Here are some of the ways you can give back to your community this MLK Day. Volunteer or Donate to a Food Bank or Organization Want to help folks in need? Try volunteering at your local food bank to help feed the people in your community. If you’re not able to volunteer in person this year, think about collecting some food to donate. These organizations below are great places to get started: Feeding America Meals on Wheels Donate to a Charity Organization Looking for something you can do from home? Consider making a donation to a charity of your choice. There are a number of excellent causes and organizations that you can donate to this MLK Day, including these non-profits: MLK Community Hospital Children’s Trust Movember Participate in a Neighborhood Clean Up Interested in helping improve your community? Gather a small group of neighbors and lead a neighborhood clean up. Your group can pick up litter, plant trees and flowers, and help neighbors clean their yards. Be sure to observe social distancing and wear a mask and gloves. Walk in an MLK Day March Want to celebrate the life of Dr. Martin Luther King Jr? Search for local MLK Day marches and celebrations that you can safely attend. Encourage friends and family to also attend or volunteer at events and organizations around the country. If you’re interested in learning about more service opportunities, check out this directory.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Last Month of 2020 It’s been quite a year, eh? After November with all of the election query volume, we weren’t sure we’d have the energy to craft another examination of Google Trends data. Thankfully, if we learned anything from this year, we know that we are more resilient than we ever imagined and we have the strength to write as many articles as needed to close out the year. Even though December didn’t have an election, there were plenty of things that people found interesting and turned to Google to find more information. Here are the highlights from the data we collected from Google Trends. December Doodles The keyword phrases with the most queries were all attached to Google Doodles in December 2020. They were the only phrases reported as having 10 million plus queries. Sudan the last male northern white rhino - 12/19/2020 - 10,000,000+ queries Winter Solstice Great Conjunction - 12/20/2020 - 10,000,000+ queries New Year's Eve - 12/30/2020 - 10,000,000+ queries Each of these phrases were connected to a Doodle that sat at the top of Google.com. Every click on the Doodle drove users to the Google result page with the phrase populated in the search box. The case and the punctuation are copied exactly as they are reported in Google Trends so if the phrase has multiple words in lowercase, that’s what we report here. The first keyword is related to the ongoing rhino conservation efforts and the dangers of extinction. With Jupiter and Saturn appearing close to each other in the sky, there was a Doodle created to celebrate a vision that has not been seen in almost 800 years. Lastly, Google had a Doodle up for NYE. The AMP team finds it interesting that the days of the query volume are shifted one day ahead of the actual event (Example: New Year’s Eve is December 31st, not December 30th). This shift in the data may be due to how Google Trends is measuring the beginning and ending of days. An earlier start time could account for this shift. Holidays December is known for its holidays. Here are the phrases that we categorized as Holiday terms. Best Buy - 12/14/2020 - 2,000,000+ queries Santa Tracker - 12/23/2020 - 5,000,000+ queries Merry Christmas wishes - 12/23/2020 - 500,000+ queries Merry Christmas - 12/24/2020 - 1,000,000+ queries Restaurants open on Christmas - 12/24/2020 - 500,000+ queries Happy New Year 2021 - 12/30/2020 - 1,000,000+ queries Ball Drop 2021 - 12/31/2020 - 1,000,000+ queries Best Buy made the list because they had sold out of gaming consoles and were restocking on the 15th. The Santa Tracker is a perennial favorite, but is the popularity waning? Search query volume for this phrase peaked in December 2018. Santa may need a little more PR next year. Along with the other Christmas phrases, we saw the utilitarian phrase of “Restaurants open on Christmas” made the top 3. We hope that restaurants received more orders this year as the pandemic has taken a large toll on the industry. Finally, there were more New Year’s Eve queries including one related to the famous ball drop. What Are We Going To Watch? We saw a good number of queries related to streaming video content. Here’s the list of shows and movies that were noteworthy in December. Selena Netflix - 12/3/2020 - 500,000+ queries Mandalorian - 12/18/2020 - 2,000,000+ queries Mandalorian - 12/18/2020 - 1,000,000+ queries The Midnight Sky - 12/23/2020 - 500,000+ queries Soul - 12/24/2020 - 1,000,000+ queries Wonder Woman 1984 - 12/25/2020 - 5,000,000+ queries The Mandalorian’s Season 2 finale was so popular that it made the top 3 twice (somehow) on the 18th. Glitches like this one are not new to the AMP team, but we report them just the same. The big winner appears to be Wonder Woman 1984, which received the most query volume of any video content related phrase. Broadcast TV drove queries too, but at smaller volumes. Timothee Chalamet - 12/12/2020 - 1,000,000+ queries Who Won 'The Voice' 2020 - 12/15/2020 - 500,000+ queries LeAnn Rimes -12/16/2020 - 500,000+ queries There were a couple of celebrity names queried because of their appearance on shows. Timothée Chalamet hosted Saturday Night Live and LeAnn Rimes won this season’s The Masked Singer competition. People also wanted to know who won The Voice this year, but clearly the winner’s name wasn’t that important. Gaming and Tech News There were some notable keywords that are related to video games, for good and bad reasons, that made the daily top 3 in December. Fortnite Season 5 - 12/1/2020 - 1,000,000+ queries Cyberpunk 2077 - 12/7/2020 - 1,000,000+ queries Cyberpunk 2077 - 12/7/2020 - 500,000+ queries Cyberpunk 2077 - 12/9/2020 - 1,000,000+ queries On December 1, Fortnite Chapter 2, Season 5 launched and is set to end on March 15, 2021. Cyberpunk 2077 had a large promotion and made the top 3 twice (again, somehow) on the 7th. The game launched on the 10th of December, but news of glitches and poor performance on game consoles drove queries even higher. Beyond video games, there were other tech related keywords that made our list. Spotify - 12/1/2020 - 2,000,000+ queries Airbnb stock - 12/9/2020 - 500,000+ queries Bitcoin - 12/16/2020 - 500,000+ queries Spotify’s yearly release of “Your Top Songs” has been gaining popularity over the years. Take a look at what this feature does for search interest in the brand every December. AirBnB went public and Bitcoin hit a record high last month (and it keeps increasing)! Fall and Winter Sports Our last section of the year is focused on sports. Just over a third of the queries that made the daily top 3 were related to sports, which is typical of pre-Covid months. The list of the 2 Million plus queried phrases includes mostly NFL-related keywords. Russell Westbrook - 12/2/2020 - 2,000,000+ queries Steelers - 12/6/2020 - 2,000,000+ queries Cowboys vs Ravens - 12/8/2020 - 2,000,000+ queries Browns - 12/14/2020 - 2,000,000+ queries Raiders - 12/17/2020 - 2,000,000+ queries Alabama football - 12/18/2020 - 2,000,000+ queries NFL scores - 12/19/2020 - 2,000,000 + queries Steelers - 12/21/2020 - 2,000,000+ queries Dolphins vs Raiders - 12/26/2020 - 2,000,000+ queries Maybe when we can attend live games, we’ll see this sports-focused distribution more often in our monthly reports. Check out Google’s Year in Search 2020 if you haven’t already. It is powered by Google Trends so if you have been reading this series regularly, much of it won’t be news to you. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.
Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSTAGRAM TESTS NEW STORIES LAYOUT ON DESKTOP Instagram is testing out a new format for the display of Stories on the desktop version of the platform, which is designed to make it easier to scroll through the various Stories from the profiles you follow on the bigger screen. Read More SNAPCHAT RELAUNCHES PARTNER SOLUTIONS PROGRAM TO PROVIDE MORE ASSISTANCE OPTIONS FOR ADVERTISERS Snapchat has re-launched its marketing partner program, which redefines its two partner categories to better clarify the types of assistance and guidance options available. Read More LINKEDIN ADDS NEW 'PRODUCTS' TAB ON COMPANY PAGES TO HIGHLIGHT SPECIFIC PRODUCTS LinkedIn has announced a new 'Products' tab for Company Pages, which will provide a dedicated space for businesses to showcase their product offerings, and highlight key features, via their LinkedIn presence. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.
2020 saw a number of media trends evolve and emerge throughout the year. While the permanence of these trends remain unclear, the marketplace has forever changed along with the players in it. So what does that mean for the media landscape in 2021? AMP Agency’s Vice President’s of Media, Guy Rancourt and Sascha Lock, take a look at the year ahead and offer their predictions that touch on user consumptions, brand participation, and the resulting economic impact. Check out some of their top line predictions for TV, streaming/OTT, Digital and OOH for 2021 in this Media Post Article. Also check out our full service integrated media capabilities.
Today, there are many different ways to have a family. One option includes freezing eggs, which has long been perceived as taboo by society. To help break the stigma, AMP partnered with Seattle Reproductive Medicine (SRM), one of the nation’s top fertility care centers, to document the family planning journeys of WNBA Champions Sue Bird and Breanna Stewart. Fifteen years apart and at different stages in their careers, Seattle Storm teammates Bird and Stewart both made the decision to pursue egg-freezing treatments in the midst of recovering from sports-related injuries. Both of these women have openly discussed their journeys in an effort to normalize egg-freezing, as well as called attention to the importance of encouraging career-focused women to understand all of the options available to them when it comes to family planning. Available on SRM’s YouTube Channel, this episodic video series provides an in-depth look at how Bird and Stewart each came to the decision to freeze their eggs, as well as their reasoning behind working with SRM’s fertility care providers. How has this helped combat egg-freezing stigma? Not only have these videos reached an audience of over 12K viewers, but Dr. Nichole M. Barker of Seattle Reproductive Medicine stated that “Sue and Breanna are really helping to take down the stigma of ’if I do this I don’t want anyone to know about it’” in reference to freezing eggs. Interested in learning more? Take a look at some of the coverage here: https://www.seattletimes.com/sports/storm/storm-stars-sue-bird-and-breanna-stewart-make-freezing-eggs-less-taboo/ Be sure to learn more about AMP Agency’s full public relations services.
We’re excited to announce that AMP Agency was recently named to the 2021 Chief Marketer 200 list, which recognizes the top brand engagement and activation agencies serving the United States. The Chief Marketer 200 highlights agencies across the categories of experiential, sports and entertainment, promotion, retail, social media, digital, design, business-to-business brand engagement, business-to-business demand generation, business-to-business experiential and marketing technology. AMP was selected based on testimonials from their clients, high caliber work, case study submissions, innovative and creative executions, and inspiring concepts that are propelling the industry forward. Also joining AMP on the Chief Marketing 200 list is AMP’s sister agencies Upshot and Brand Connections. AMP was also named to the 2020 Chief Marketing 200 list. Check out the full Chief Marketer 200 list here: https://cm200.chiefmarketer.com/
As an agency, it is our responsibility to champion the varied viewpoints, cultures and expertise of our workforce. In June, we made a promise to actively support diversity and foster greater inclusivity at AMP. In July, we formalized our commitment through the creation of our Diversity, Equity & Inclusion (DE&I) Committee. Today, we’re introducing the DE&I Committee Members who are spearheading our initiatives. Shayne Ortiz, Senior Analyst & DE&I Lead "I joined the DE&I committee to inspire young women. At AMP, I'm inspired every day by the women in senior leadership positions here, and I want to be able to show younger women more representation in positions like these. Our company's prioritization of these efforts is commendable, and I hope that through our program's initiatives we can influence our industry and hold those within it accountable to do the right thing." Michael Mish, SVP General Manager & Executive Sponsor "Unity gives us strength. My role as a multicultural leader is to create equal platforms and opportunities for all to be successful." Katelyn Crowley, VP of Business Operations & Executive Sponsor "I hope my children exist in a world where company DE&I committees are not necessary because everyone has equal opportunity, the world is fair and just and we celebrate what is both common and different. My role as a parent is to teach my children early in their lives that in diversity there is power. My role on the AMP DE&I Committee is a chance to model the behaviors that get us to that place in the future." Anika Dhar, Project Manager & DE&I Secretary "No two people or their experiences are alike. I believe that a diverse mix of voices leads to better discussions, ideas, decisions and outcomes - especially when it comes to the advertising industry. I am honored to be on this team working with a group of people who all value diversity, inclusivity and strive to make a change. " Alyssa McBryar, Senior Marketing Manager "Inequity, systems of oppression, and prejudice are omnipresent. They need to be dismantled for everyone to access and thrive in equitable and supportive environments. I’m committed to the work of doing so at AMP and in our industry." Roberto Valdivieso, Art Director "As a minority, working at an agency that allows me the opportunity to change inequalities within the workplace motivates me to be part of the DE&I committee at AMP." Esther Wang, Senior Account Executive "Inherent biases and prejudice don’t foster inclusivity. I want to take action and create an inclusive workplace here at AMP. We should celebrate, in fact encourage, the differences among us - including how we think, what we believe in and how we look." Rashida Hull, Engagement Strategist “My parents always told me I wasn’t allowed to complain about things, instead create solutions. My core value is to help support the changes I believe in to help make the world a better place for future generations.” Liz Furze, Associate Creative Director "I believe we all have a responsibility to help dismantle systems of racism, sexism, and inequity in our communities—and one of the places we can make the most impact is where we work." Adam Graves, Group Director, Analytics "Creating equal access to opportunity, humanity, and respect – this is what matters to me. I want to help break the system that has made it acceptable – if not habitual – for these resources to be withheld from people who don’t fit a specific mold. Everyone inherently deserves a chance to thrive." Jennifer Carroll, Director PR & Media Relations "Diversity, equity and inclusion isn’t only about policies and programs, it’s rooted in respecting the unique needs, perspectives and potential of everyone. I am committed to helping make AMP a workplace where all employees feel welcomed and where success is attainable for everyone, regardless of race, religion, gender identity or sexual orientation." Learn more about AMP's commitment to Anti-Racism: https://www.ampagency.com/blog/anti-racism-commitments
Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER CONFIRMS THE SHUTDOWN OF ITS SEPARATE PERISCOPE APP IN MARCH 2021 It comes as a little surprise, especially given speculation about the app's future after a discovery in Twitter's back-end code last week. But on 12/15, Periscope has confirmed they will discontinue the app. Read More TIKTOK UPDATES COMMUNITY GUIDELINES AND SAFETY TOOLS TO BETTER PROTECT VULNERABLE USERS TikTok has announced a range of new updates to its Community Guidelines as it seeks to evolve its rules and tools in line with increasing usage. Read More INSTAGRAM ADDS NEW CREATIVE TOOLS IN REELS AND STORIES Instagram has added some new additions to your creative options in both Reels and Stories, while also tweaking a few existing functions and expanding the roll-out of its Branded Content tags. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.
Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSTAGRAM ADDS SHOPPING TAGS TO REELS, THE NEXT STEP IN ITS ECOMMERCE PUSH Instagram's found another way to add pressure to TikTok, this time by adding new shopping tags to Reels, it's TikTok clone functionality. Read More FACEBOOK'S TESTING AN INSTAGRAM CONTENT CALENDAR IN ITS CREATOR STUDIO TOOL This is interesting - Facebook appears to be testing a new feature within its Creator Studio dashboard which would provide a calendar overview of your Instagram post-activity both past and scheduled. Read More INSTAGRAM TESTS ADDING TIMERS TO STORIES TO BOOST ENGAGEMENT Instagram is now testing new timer listings beneath Stories bubbles, which show how long each Story has left before it's erased. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for November 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Presidential Election - A Day-By-Day Examination Typically, we start these posts with an overview of the month. But last month was different and there’s a good number of topics to examine, so we’re going to jump right in with the first one. As you may have guessed, keywords related to the election drove a larger number of searches last month. Since there was so much volume and each day’s top 3 told a story, we decided to showcase a daily report of the keywords leading up to and after the election. Day 1 - Sunday, November 1 Election results - 11/1/2020 - 5,000,000+ queries Who is winning the election - 11/1/2020 - 2,000,000+ queries Whos [sic] winning the election - 11/1/2020 - 2,000,000+ queries Two days before the election, people were already trying to see election results along with understanding who was predicted to win (and querying the same question with and without a contraction) Day 2 - Monday, November 2 Election results 2020 - 11/2/2020 - 10,000,000+ queries 2020 election results - 11/2/2020 - 10,000,000+ queries Who won the election - 11/2/2020 - 10,000,000+ queries Every one of the top 3 keywords was over the 10 million query mark as the people looked for results before the election day. Day 3 - Tuesday, November 3 Election results 2020 - 11/3/2020 - 10,000,000+ queries Election results - 11/3/2020 - 10,000,000+ queries Election - 11/3/2020 - 10,000,000+ queries Again, all the top 3 queries had over 10 million queries for the day. Looking at the top 10 keywords, 8 of them were reported to have over the Google Trends high water mark: ...even if 3 of them were “Election”. Day 4 - Wednesday, November 4 2020 election results - 11/4/2020 - 10,000,000+ queries 2020 election - 11/4/2020 - 2,000,000+ queries How many registered voters in Wisconsin - 11/4/2020 - 500,000+ queries With no declared winner on Wednesday, people continued to search for election results and to check on registered voter numbers in a key battleground state. Day 5 - Thursday, November 5 Dale Moss - 11/5/2020 - 1,000,000+ queries Stacey Abrams - 11/5/2020 - 500,000+ queries Putin - 11/5/2020 - 500,000+ queries By Thursday, people were ready to move on to more pressing issues, like learning more about the guy on The Bachelorette. However, there still remained a few politics-related queries, including Stacey Abrams and Putin. We thought it would be good to report the day in which search behavior revealed when the audience was either ready to move on or had decided there wasn’t any new information worth searching for related to the election. Day 7 - Saturday, November 7 Kamala Harris - 11/7/2020 - 10,000,000+ queries Trump - 11/7/2020 - 5,000,000+ queries Jill Biden - 11/7/2020 - 2,000,000+ queries Jumping ahead to Day 7 when Pennsylvania was called for Biden and politics-related queries made up all positions of the top 3 again, we see that the name of the first woman Vice President got the top spot. Looking back at the last two years of Google Trends recording and reporting, we’ve never seen a topic drive as much search volume as this election. Taking a look at the all-time charts on the phrase “election” from the tool, you can see that the 2020 was the most searched since January 2004: To put the search volume into even more context, we looked at the past 12 months and compared “election” with “coronavirus”, which we knew drove tens of millions of queries back in March. It’s not even close. It’s clear that this year’s election not only drove record turnouts but also record interest in Google search. Holidays and Shopping November has a number of different holidays - both official and unofficial. The unofficial ones (Black Friday, Cyber Monday) have been created for holiday shopping. Here are the top phrases related to holidays and shopping. Thanksgiving - 11/25/2020 - 2,000,000+ queries Diwali - 11/13/2020 - 500,000+ queries Veterans Day free meals - 11/10/2020 - 500,000+ queries Rockefeller Center tree 2020 - 11/17/2020 - 200,000+ queries For the November holidays, Thanksgiving received the most queries, and the top query for Veterans Day was related to a free emails program. Diwali occurred in November this year and received more search volume than in 2019. Lastly, the Rockefeller Center tree made news on the 17th and it looked like the sad Charlie Brown tree. The keywords specifically related to shopping that caught our eye are as follows: Walmart - 11/11/2020 - 5,000,000+ queries Walmart - 11/25/2020 - 5,000,000+ queries Black Friday deals - 11/26/2020 - 5,000,000+ queries Cyber Monday deals - 11/29/2020 - 2,000,000+ queries We saw in 2019 that Walmart has a strong connection to the beginning of the holiday shopping season. The brand connection to Black Friday is one to be studied. Although last year, there were more brands included in the top 3 searches, only Walmart made the cut in 2020. The query on the 11th was driven by their announcement of having popup centers available for online holiday sales. On a side note, we were expecting to see “small business saturday” to have more search interest this year given the economic climate we’re in due to the pandemic. The phrase was the fifth most queried term on November 28 with 200,000+ queries. Examining the popularity of this phrase over the five years, the interest level is up from last year but the overall trend is down from its peak in 2016. In parallel to the SEO team’s research, our social listening practice reported that the number of articles posted about Small Business Saturday increased 33% YoY. We were excited to see that their data connected to the increase that we saw in Google Trends. This type of cross-channel insight is an example of what AMP provides to our clients who are seeking data to make business decisions. Pay Per View Boxing and The NFL Keywords related to sports always make up a good portion of the top 3 queries of any month. The one sports topic we wanted to explore was the pay per view boxing event that featured Mike Tyson. Tyson vs Jones - 11/27/2020 -5,000,000+ queries Mike Tyson vs Roy Jones - 11/27/2020 - 2,000,000+ queries Jake Paul - 11/27/2020 - 2,000,000+ queries Mike Tyson vs Roy Jones - 11/28/2020 - 5,000,000+ queries Jake Paul vs Nate Robinson - 11/28/2020 - 2,000,000+ queries This fight generated a large amount of search interest, which we have found predicts the success of the event. The reported revenue for this pay per view event was $80 million from 1.6 million purchases. One item we teased in last month’s post was our investigation into the popularity of the NFL. It is the most popular of the major sports leagues in the USA. This year’s search volume was lowered a bit because of cancellation of the preseason, but we were theorizing that the search volume would be shifted to the later months of the year and we would see bigger peaks then. Here’s what we found: Looking at the chart, it appears that the NFL’s search interest is down this year. It was a good lesson for this team to learn that Google Trends partial data predictions need to be verified. It’s clear that the pandemic has affected interest in the NFL as it has with other sports leagues. Vaccine News Lastly, on a positive note, there were announcements of COVID-19 vaccines from a couple of major pharmaceutical companies: Pfizer - 11/9/2020 - 2,000,000+ queries Moderna stock - 11/16/2020 - 500,000+ queries The inclusion of “stock” to the Moderna phrase seems to be focusing on a less important effect of their vaccine announcement but we’re not going to dig into that part and keep the vibe positive. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.