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AMP Agency took home 4 awards last night at the 60th annual Hatch awards that celebrates creative excellence in New England. AMP won bronze awards for the below work: “Eastern Bank’s Color & Capital for Good closing Boston’s wealth Gap” Work for Good Category “Facebook’s Gaming Just Like Us” Film Category “Stop & Shop’s On Your Terms”Design Category AMP also won a Merit award for work done with RXBAR. Be sure to check out AMP’s article featured in the Boston Globe that looks at the virtual realities of advertising and how flexibility led to a creative growth spurt in marketing in 2020.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The First Month of 2021 Well, we’re off to quite a start in 2021. There was a notion that with the flip of the calendar year the entire world would improve automatically. Now, we should all realize that years are a human construct and large changes to society don’t happen overnight. With that stated, we saw many historical developments in the month of January and the phrases we collected from Google Trends reflected those changes. One of the biggest shifts was related to how we categorized the search terms. We had to create a category called “Stocks” because of actions that people wanted to know more about that occurred in the later half of the month. Here’s is the month that was by top Google Trends keywords, as analyzed by AMP Agency. January’s Top Queried Phrases There were a good number of phrases that were queried more that 10 million times over the course of a day in January. Not all of them were driven by Google Doodles, most were driven by the need to know more about an event. Georgia Senate race - 1/4/2021 - 10,000,000+ queries Georgia election - 1/5/2021 - 10,000,000+ queries James Naismith - 1/14/2021 - 10,000,000+ queries Patrick Mahomes - 1/16/2021 - 10,000,000+ queries Martin Luther King Day - 1/17/2021 - 10,000,000+ queries Conor McGregor - 1/23/2021 - 10,000,000+ queries GameStop stock - 1/27/2021 - 10,000,000+ queries The first two keywords in our list are related to the United States Senate special election that was held in Georgia on January 5th. These phrases were the most queried of all the politics-related keywords of the month, although there were a large group of them driven by political events that are examined in the next two sections. The two Google Doodle driven keywords were James Naismith, the inventor of the game of basketball, and Martin Luther King Day, which celebrated the national holiday and day of service that honors the life of Dr. Martin Luther King Jr. There were two sports-related keywords with over 10 million queries: Patrick Mahomes suffered a concussion in a NFL playoff game and Conor McGregor got knocked out during his bout at UFC 257. The world of sports was a main driver of search interest in January and we’ll explore the keywords that drove over 5 million queries in a section below. Lastly, actions in the US stock market drove more search volume in January 2021 than any other month since the beginning of 2019. The top query was GameStop stock on the 27th, but there were several others that piqued the interest of users trying to learn more and understand why certain stock prices were soaring. The End Of One Presidency... The Georgia special election keywords were the most popular and they were a precursor to the keywords queried related to political events that happened in the last days of Trump’s Presidency. The following list presents the phrases of what people were searching before, during, and after the storming of the United States Capitol. Trump - 1/5/2021 - 5,000,000+ queries 25th Amendment - 1/6/2021 - 5,000,000+ queries Capitol - 1/6/2021 - 5,000,000+ queries News - 1/6/2021 - 5,000,000+ queries Brian Sicknick - 1/7/2021 - 500,000+ queries Parler - 1/8/2021 - 2,000,000+ queries Insurrection Act - 1/10/2021 - 1,000,000+ queries Trump impeachment - 1/11/2021 - 500,000+ queries 25th Amendment - 1/11/2021 - 500,000+ queries Impeachment - 1/12/2021 - 2,000,000+ queries The one interesting note from a search keyword/Google Trends reporting standpoint is the phrase of “News” from the 6th of January. It’s as if we didn’t have any words to help guide our search. ...And The Beginning Of Another. With the new administration getting sworn in, there was increased search volume around the new President and Vice President and the Inauguration. Garth Brooks - 1/18/2021 - 500,000+ queries Inauguration - 1/19/2021 - 5,000,000 + queries Amanda Gorman - 1/19/2021 - 2,000,000+ queries Joe Biden - 1/19/2021 - 2,000,000+ queries Kamala Harris - 1/20/2021 - 2,000,000+ queries Poet Laureate - 1/20/2021 - 1,000,000+ queries Lady Gaga - 1/20/2021 - 1,000,000+ queries Jill Biden - 1/21/2021 - 1,000,000+ queries With all respect to Garth Brooks and Lady Gaga, the real big star coming out of the Inauguration was Amanda Gorman according to Google Trends. Fanatical About Finances As we stated in the beginning of this post, we had to create a new category for our keyword collections because of the number of keywords related to stocks. The highest queried phrase was “GameStop stock” on the 27th with over 10 million queries but here are the other stock-related keywords that made the daily top 3: GameStop - 1/21/2021 - 1,000,000+ queries GameStop stock - 1/25/2021 - 1,000,000+ queries GME - 1/25/2021 - 1,000,000+ queries GameStop stock price - 1/28/2021 - 1,000,000+ queries American Airlines stock - 1/28/2021 - 200,000+ queries Robinhood - 1/27/2021 - 5,000,000+ queries AMC Stock - 1/31/2021 - 5,000,000+ queries Along with the GameStop inquiries, the other companies mentioned are American Airlines and AMC. Certainly Reddit and Robinhood have changed the game of individual stock trading. Another financial topic that has been rising in search interest over the past few months is Cryptocurrency. Here are the top terms from January 2021: Bitcoin price - 1/2/2021 - 500,000+ queries Bitcoin - 1/11/2021 - 500,000+ queries Dogecoin - 1/27/2021 - 5,000,000+ queries Bitcoin’s price hit new highs twice in January along with Dogecoin, which is another cryptocurrency that was introduced in 2013, saw its price skyrocket as Reddit members and Elon Musk brought attention to it amid the GameStop short squeeze. Lastly, many people were also interested in making a lot of money for low effort the old fashioned way - the Lottery: Mega Millions - 1/12/2021 - 2,000,000+ queries Powerball - 1/13/2021 - 1,000,000+ queries Mega Millions drawing - 1/15/2021 - 1,000,000+ queries Mega Millions - 1/22/2021 - 5,000,000+ queries With prizes ranging from 100s of millions to 1 billion dollars, users were very interested in the results of these lotteries. GridIron Football Dominates When we looked past the 10 million plus queries that were sports-related, we found that the 5 million plus queries were all North American football-related (not to be confused with football that we call soccer. People search for that type of football a lot in the USA), Ohio State Football - 1/1/2021 - 5,000,000+ queries Steelers - 1/9/2021 - 5,000,000+ queries Drew Brees - 1/17/2021 - 5,000,000+ queries Green Bay Packers - 1/24/2021 - 5,000,000+ queries Chiefs - 1/24/2021 - 5,000,000+ queries Ohio State won the College National Championship game this year as the Steelers took an early exit in the playoffs. Drew Brees called it a career and the Green Bay Packers lost to Tom Brady’s Buccaneers. Lastly, the Kansas City Chief made their way to the SuperBowl for the second year in a row. Next month, we’ll showcase how the major sports leagues fared in the times of COVID-19. We’ll have a 12 month sample set by the time we’re writing up the February 2021 post. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.
Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. IS CLUBHOUSE THE NEXT BIG SOCIAL MEDIA PLATFORM FOR BRANDS? If you’ve been spending much time on social media lately you’re probably seeing some of the online buzz about the emerging new social audio platform Clubhouse, and more recently, the Twitter-backed competitor, Spaces, which has just launched in Beta. Read More TWITTER CONTINUES TO QUICKLY EVOLVE ITS CLUBHOUSE COMPETITOR 'SPACES As audio social platform Clubhouse continues to gain momentum, Twitter is working to quickly evolve and roll-out its own version of the same, with Twitter Spaces gradually trickling out to more users, and getting new feature upgrades in line with user response. Read More NANO INFLUENCERS: WHO ARE THEY AND HOW TO WORK WITH THEM [INFOGRAPHIC] When mapping out your influencer marketing strategy, the most common approach is to go for the biggest names, who'll offer you the biggest audience reach, and thus, the best return on your ad spend. But don't overlook the value of those with smaller, but more engaged, communities, who can also help connect you with the people who are increasingly more likely to buy from your brand. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.
2021 Edelman Trust Barometer Reveals Brand Leaders Expected to Take Lead on Social Issues Each year, global communications firm Edelman releases its Trust Barometer — a survey-driven report of how trusted governments, NGOs, businesses, and media are around the world. The 2021 Edelman Trust Barometer draws on survey responses from 33,000 individuals in 28 countries. It reveals insights about both the general population (ages 18+) and informed public (college-educated, ages 25-64, in the top 25% of household income in their country’s age group). This year’s Edelman Trust Barometer notably uncovers a growing distrust of government in the U.S. and China, and increased expectations for business leaders. Here are 10 key takeaways for brands, marketers, and advertisers: Business is more trusted than government, NGOs, and media in 18 of 27 countries surveyed. Community organizations, local leaders, and scientists are more trusted than government leaders, religious leaders, journalists, and CEOs. CEO credibility has dramatically declined in India, Brazil, Indonesia, Argentina, Russia, France, and Japan during the past year. Trust in search engines, traditional media, owned media, and social media has declined. People are placing more importance on information literacy. 68% of those surveyed believe CEOs should step in when the government does not fix societal problems. 66% think CEOs should take the lead on change rather than waiting for the government to impose change on them. 65% believe CEOs should hold themselves accountable to the public and not just to the board of directors or stockholders. 86% expect CEOs to speak out publicly about one or more of these societal changes: pandemic impact, job automation, societal issues, and local community issues. 68% agree that consumers should have the power to force corporations to change. So what does this mean for your brand? With consumer trust in business and expectations for brand leaders steadily rising, it is essential that you understand how to build trust with your audience. Read on to learn how you can inspire confidence and loyalty among your current and potential customers. Get involved with grassroots organizations that your community cares about. Partner with local non-profits, small businesses, and community leaders to engage with social causes that matter to your audience. Make sure you’re reaching out to organizations and influencers who can authentically connect with your brand. For example, during International Women’s Month, AMP helped create PUMA’s “Do You” campaign, which sparks conversation around female empowerment. The campaign features professional basketball player Skylar Diggins-Smith and New York City Ballet principal dancer Lauren Lovette, athletes who volunteer with programs that uplift young women. When you have a great brand-cause and brand-influencer fit like this, authenticity is sure to follow. Invest in influencer partnerships. According to Business Insider, brands are projected to spend $15 billion on influencer marketing by 2022. And that’s no surprise given that 1 in 5 Gen Zers and millennials in the U.S. and UK makes purchases inspired by influencer or celebrity social media posts, as evidenced by a 2019 survey from GlobalWebIndex. Influencer partnerships are so much more than the stereotypical pastel aesthetics and travel photos we often associate them with. They are powerful resources that can humanize a brand and give your company access to a devoted, loyal fanbase. And fortunately, influencers are not one size fits all. Smaller companies might consider micro influencers (1K to 100K followers) or nano-influencers (under 1K followers), who have the power to attract niche audiences on a lower budget. You don’t need a Hadid sister to make a splash in this industry! Be transparent and hold your brand accountable. It is no longer enough for brands to exclusively talk about their products and services. Consumers want to know that the companies they buy from have values that resonate with their own. In fact, up to 83% of millennials say it’s important to them to buy from companies that align with their beliefs and values, per the 5W PR’s 2020 Consumer Culture Report. When you’re planning your marketing strategy for the 2021-2022 year, consider how and where your brand might appropriately express its values. Which social media platforms are your customers most present on? Which current events are they following? Keep in mind that what matters to the average Gen Z customer may be different from what the average baby boomer cares about. Research and relevancy are essential. Diversify your workforce. Representation among brand leadership teams has been a hot topic this past year. A new Instagram account called True Colors highlights the lack of diversity among top brand leadership by re-imagining logos based on the whiteness of their leadership teams. Beyond enriching your brand with new ideas, skills, and perspectives, diversifying your workforce can also improve your standing with consumers. In fact, 38% of consumers are more likely to trust brands that do well with showing diversity in their ads, according to a 2019 Adobe research report. Creating nuanced, inclusive representation in your marketing requires diverse leadership and supporting teams. Consider who your audience is and who is creating their ads. It may take time to increase diversity among your brand’s teams, but it’s an effort well worth making. Click here to discover more insights from the 2021 Edelman Trust Barometer. And remember, with great brand, comes great responsibility.
Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSIGHTS FROM 22 MILLION BUSINESS POSTS ON SOCIAL MEDIA IN 2020 [INFOGRAPHIC] The team from Socialinsider recently conducted a new social media industry benchmark study in which they analyzed over 22 million business posts on Instagram, Facebook, and Twitter, covering brands from 35 different industries. Read More FACEBOOK IS REPORTEDLY DEVELOPING ITS OWN CLUBHOUSE CLONE "In news that will surprise absolutely no one, Facebook is reportedly now in the process of developing its own Clubhouse clone, as it looks to nullify the rapid growth of the audio social app." Read More SHOPIFY EXPANDS ITS 'SHOP PAY' IN-STREAM PAYMENT PROCESS TO FACEBOOK AND INSTAGRAM SHOPS Shopify has announced a new integration with Facebook which will enable Shopify users to purchase items via its 'Shopify Pay' payment system when buying in Facebook and Instagram Shops. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.
What Do Capricorns Hate? The Burning (with hatred) Questions We Google About the Twelve Signs of the Zodiac For Valentines Day 2021 we decided to explore the top "hate" queries associated with every astrological sign according to their Google search volume. Since we're SEOs and not astrologers, in addition to our search intelligence insights we'll also include the top image associated with every query. Also make sure to check out our companion piece to this article, The Most Loved Zodiac Sign, Search Listening, and Why I’m Glad I’m not a Gemini, for more Zodiac search volume fun! What Do Capricorns Hate "What do Capricorns hate" was tied with "Scorpio hates" for the position of most searched “sign” + “hate” query. According to the highest ranking image for this query, Capricorns dislike it when negative and critical people are discouraging and disparaging to others. They understandably dislike self-important people along with moochers, liars, flakes, and gossips. Capricorns can easily tell the difference between clever and obnoxious behavior and dislike the latter. There were eight instances where Google showed search volume for a sign plus the word “hates”. We thought it would be interesting to share the most common “hates” queries by MSV along with some other bonus insights. Keyword Volume scorpio hates 140 virgo hates 110 taurus hates 90 sagittarius hates 90 libra hates 40 aries hates 10 capricorn hates 10 aquarius hates 10 Scorpio Hates Self sufficient Scorpios hate relying on others, not being in control and being left unaware. They despise disloyalty, dishonesty, and greed. They aren't fond of the dispassionate and people who can't take a joke, but also don't you dare tell a Scorpio to "get over it". Scorpios don't like emotionally closed off behavior and having to explain or justify their own emotions. You can be assured that if you've just met a Scorpio, their guarded nature means they probably don't trust you yet. If you are an unmotivated freeloading failure, don't expect any sympathy from a Scorpio. Virgo Hates Keep your hands to yourself around a Virgo! They don't love touchy people who fiddle with objects around them. Virgos also don’t care for incompetent, careless, and stupid people. Boasting and whining around a Virgo is not a key to their heart. If you have a stubborn personality you might have a hard time getting along with a Virgo. Taurus Hates If you would describe yourself as a nitpicker then there is a good chance a Taurus will perceive you as pestering. Hypocritical behavior and flip flopping is especially annoying to a Taurus who values sticking to your guns. Loud and impatient behavior is a sure way to get under a Taurus's skin. Sagittarius Hates Nothing irks a Sagittarius more than assuming they are lying to you. Like Scorpio, Sag hates it when people can't take a joke. They are disinclined towards unenthusiastic people and cynical people. They don't want anyone trying to control them and hate it when folks don't play fair. Being a sore loser and not accepting when you are wrong is a sure way to get a Sagittarius on your bad side. Libra Hates Selfish, inconsiderate, and unfair behavior is extremely annoying to a Libra. Don't plan on rushing them into making a decision and always offer to return a favor you owe them. If you take advantage of a Libra's friendly nature they might not forgive you and they revile it when you bring chaos and uncertainty to their life. Aries Hates Sluggish time-wasting behavior is bothersome to Aries. Don't get in the way of a motivated Aries and don't be indirect with them either. You won't succeed in tempering their relentless optimism with cautiousness or pessimism but you'll bug them if you try. Capricorn Hates Like we said, Capricorns hate dream-crushers and the overly negative. They also reserve extra dislike for fake people and obnoxious people. Aquarius Hates Nothing turns off an Aquarius more than pushy, showy, or overbearing behavior. Give an Aquarius plenty of space and always demonstrate open mindedness when you're around them. An Aquarius considers themselves a dedicated friend so it can be extra hurtful to them if you question their friendship and authenticity. Bonus Insights "Why do people hate Capricorns" gets 110 searches a month, it's safe to say lots of other signs find this sign ornery. "Virgo man hates being ignored" also gets 110 searches a month so don't do that if you're trying to win one over. "I hate Virgo men" was the top "I hate" query with 90 searches a month. Tied for second place for this undistinguished prize with an MSV of 50 is Taurus women, Libra men, Tauruses in general, and "being a Pisces", which hits us right in the feels. The Bronze medal for "I hate" is a tie at 40 MSV between "Aries men" and "Pisces" in general. If you loved this article check out our companion piece, The Most Loved Zodiac Sign, Search Listening, and Why I’m Glad I’m not a Gemini.
The Most Loved Zodiac Sign, Search Listening, and Why I’m Glad I’m not a Gemini Self-understanding has become more important than ever. In a tumultuous world we search for meaning anywhere we can scrounge it up, trying to make sense of why we are the way we are. That’s why it’s no surprise that nearly ⅓ of Americans said they believed in astrology in a 2017 Pew Research survey, and why it’s recently enjoyed a surge of popularity especially among younger generations. We can only imagine the number would be higher if it included the amount of semi-believers and recent quarantine hobbyists. Almost all of us know our zodiac sign and the traits we supposedly have, and a solid chunk of us take it seriously. And for the true believers, the new believers, and those in denial, the best place to search for meaning is the same: Google. To honor Valentine’s day, we ran an analysis on hundreds of thousands of zodiac-related keywords using our search listening tools to find the most loved Zodiac sign. No matter what you say, we know you want to know. Using data from 2020, we found the most and least searched for pairs of zodiac signs in Google, totalling almost 19 million searches overall. We also looked into the search behind each sign to see what other data we could reveal. Using zodiac population estimates we looked out for differences in the data and the uneven distribution of birthdays throughout the year (turns out there aren’t that many Aquariuses!) Disclaimer: Results for Cancer should be taken with a grain of salt. We did our best to dig into the intention behind the search results we analyzed to remove any data related to the disease cancer, but we erred on the side of overstripping the data. Don’t be sad if you see Cancers aren’t getting the love they deserve. Results With our treasure trove of data we answered your most burning zodiac love questions: Who is the most popular zodiac sign? Who is the most popular zodiac couple? Who is the most loved sign on Valentine’s day? Who do people want to attract the most? And how do they want to do it? (Spoiler alert: it isn’t very romantic) Here’s what we found. Most Popular Zodiac Sign Leo (July 23 - Aug 22) Leos, known for being outgoing and confident, seem to be the most popular by far to be paired with another zodiac sign in search. This is made even more impressive by the fact that Leo is the 2nd rarest sign in the United States (behind Aquarius). Sagittarius (Nov 23 - Dec 22) Extroverted, funny Sagittarius received the next highest amount of searches, despite being the 3rd least likely sign to be born under. Scorpio (Oct 24 - Nov 22) In third place is passionate and intuitive Scorpio, the most common zodiac sign amongst Americans. Most Popular Zodiac Couple Top 10 Searched For Zodiac Pairs Rank Pair Average Monthly Search Volume 1 Leo + Sagittarius 251,470 2 Gemini + Leo 236,990 3 Leo + Scorpio 225,160 4 Leo + Virgo 201,460 5 Scorpio + Sagittarius 187,500 6 Leo + Pisces 185,530 7 Gemini + Sagittarius 178,530 8 Libra + Sagittarius 173,150 9 Scorpio + Pisces 170,270 10 Taurus + Scorpio 170,130 Bottom 10 Searched For Zodiac Pairs Rank Pair Average Monthly Search Volume 57 Taurus + Cancer 114,710 58 Gemini + Capricorn 113,560 59 Capricorn + Aquarius 113,390 60 Cancer + Libra 112,710 61 Taurus + Capricorn 112,640 62 Taurus + Aquarius 110,140 63 Libra + Capricorn 109,120 64 Capricorn + Pisces 104,720 65 Cancer + Aquarius 101,910 66 Cancer + Pisces 93,010 The highest searched pair was Leo + Sagittarius, which has an impressive 88% on an official looking zodiac compatibility calculator I found online. They’re both flirty and fun signs that apparently hit it off well according to experts and evidence. The next most searched pair was Leo + Gemini (89% compatibility!), both upbeat and adventurous, followed by Leo + Scorpio (49%... yikes), who are a bit more balanced in their demeanor, Scorpios tending to avoid attention unlike life of the party Leos. There is expert speculation that it might be a tough match, but it seems the public is determined to make it work anyway. Leo + Virgo (57%, better) also seem to have a lot of differences to overcome, practical Virgo may not tolerate the free-wheeling behavior that seems to be Leo’s strong suit. The heart apparently cares not, when Leos are involved. Scorpio + Sagittarius were 5th most searched and the highest searched pair without a Leo. With a 49% compatibility rate, I’m beginning to wonder how accurate my mid-2000s love calculator source is. The least searched for pair was Cancer + Pisces but heed our warning that Cancer data might be misleading because Google has a hard time differentiating it from other cancer searches. Plus, the love calculator says they had 92% compatibility, so you know they belong together. Capricorn appears most in the bottom 10 list, despite both down to earth couples Capricorn + Taurus and Capricorn + Pisces having over 98% compatibility. Serious, disciplined Capricorns might be too busy to Google themselves. Most Loved Zodiac Signs “Love” The most likely pair to have “love” in a search was Cancer + Scorpio, both emotional and gentle signs who are understanding and committed (so sappy, I guess they deserve it). After that is Scorpio + Pisces, also sensitive and faithful types. Shocking exes across the nation, it appears being both devoted and considerate is the best recipe for love. Aries + Taurus are the next most likely to be searched with “love” although they are a far cry from the softies above. Action-oriented Aries can be at odds with stubborn Taurus, who like to take their sweet time mulling things over. Overall, Scorpio got the most love, although Leo was close behind (classic). (To see the biggest haters of the zodiac community, check out Sean’s article on What Do Caps Hate.) “Valentine” In February 2020, Gemini was overwhelmingly the most searched sign with “valentine” perhaps because they are thought to have two distinct sides, there is something for everyone? As astrology continues its relentless march towards becoming our dominant national religion, it follows that searches for zodiac signs + “valentine” increased over 300% from 2019 to 2020. Throughout the entire year, Virgo was most likely to be searched with “valentine” anywhere in the keyword, likely because they are very chill compared to two-face Gemini and showboat Leo (totally kidding). In a fall from grace, Leo -- perhaps pigeonholed into the status of fun summer fling -- was the least searched in February 2020 with “valentine” in the phrase. “Crush” Affectionate Pisces were the most searched with “crush.” Known to be wise and empathetic, it makes sense Pisces are more crush-worthy than harsher types. Scorpio and Leo follow in “crush” searches (it feels like they are rubbing it in our faces at this point). Most Attractive Zodiac Sign (Sorry the search world is so fraught for you, sweet loving Cancer.) Over 340,000 searches were made in 2020 about how to attract certain zodiac signs. Known by now to be highly desired, “how to attract a Leo man” and “how to attract a Scorpio man” were the most searched for phrases. Favorite Scorpio came out on top overall, followed by Aries, Taurus, and Libra. Many of the searches included a gender, and we found huge discrepancies in the amount of searches for how to attract men vs women. Leo was 7th in overall attraction searches including those with no gendered terms, yet Leo men were the 2nd most sought after, while Leo women were 11th ahead only of Cancer. There were 41% more searches for how to attract men than how to attract women, and Scorpio was #1 for both. Taurus, Aries, and Libra surpass expectations based on their share of the population, while Gemini seems to be left out in the cold. Zodiac With The Most Pick-Up Lines Unfortunately or fortunately, depending on your taste, it seems that some Gemini lovers have actually skipped over long-term attraction strategies in search of instant gratification. All is fair in love and war, which is why I am trying not to judge the fact that people are searching for pick-up lines related to zodiac signs. Of course, I couldn’t help but search the result of my sign. (Taurus, if you insist.) And unless you are one of the nearly 7,000 Americans who searched for a zodiac pick-up line in 2020, you may be surprised to learn I didn’t find a single bull/horns pun. Instead, content appears to be geared toward subtly (or not) wooing signs based on their supposed personality traits. They range from somewhat cute to very alarming, YMMV. Although not every sign even receives searches each month related to pick-up lines, Gemini has twice as many searches as any other sign. Inquirers are encouraged to draw unsuspecting Geminis into a fun conversation, breaking the ice with classics such as “What would you like for breakfast tomorrow morning?” I’m just saying, I’m glad I’m not a Gemini. Most signs had a fairly even distribution throughout the year of pick-up related searches, but a few seasonal outliers were much more popular during certain times of the year. Pick-up artists looked to ensnare cozy Pisces, born in February/March, much more often in September and December than the rest of the year. Taurus born in April/May was most popular in November, and Libra born in September/October was most popular in January. May/June baby Gemini was especially targeted in the spring, while falling out of favor in the fall. Scorpio was most popular in the winter, but not in the summer, and is born in October/November. Love is indeed a fickle thing. - - - Some signs seem to have a flair for drama, ups and downs, and limited spikes of interest, while others remain universally loved at consistent rates. Being a Leo or Gemini sounds like hard work in my humble opinion, hopefully as exhibitionists they enjoy themselves. We’ll leave you with this: You don’t have to believe in astrology to find it fun, and you don’t have to be a Leo to have a shot at love. Just know that no matter what your sign, someone is searching for you.
Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSTAGRAM TESTS REMOVING THE OPTION TO SHARE FEED POSTS WITHIN STORIES As you can see in this screenshot, shared by social media expert Matt Navarra, Instagram is now conducting a test which stops some users from sharing feed posts within their Stories. That, interestingly, means that you can now share tweets in your IG Stories, but you can’t share Instagram posts, while you can also share IGTV previews, but not normal feed updates. INSTAGRAM ADDS 'RECENTLY DELETED' FOLDER TO SAFEGUARD AGAINST MISTAKEN POST REMOVAL "Now, for the first time, you can review and restore deleted content in the Instagram app. [...] Photos, videos, reels, IGTV videos and stories you choose to delete are removed from your account immediately and moved to the Recently Deleted folder." INSTAGRAM'S DEVELOPING A TIKTOK-STYLE VERTICAL FEED FOR STORIES Instagram is working on a new vertical Stories feed, which would mean that you swipe up or down to view newer/older Stories. That’s a wrap on this week’s feed. Stay tuned to see what happens next.
Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TIKTOK MAKES CREATING EASY WITH THE CREATOR PORTAL For avid or even expert TikTok creators, the Creator Portal will also feature articles that help interpret community trends, dive deeper into the use of sound and music, and spotlight creative effects, helping to inspire and diversify content creation. Read More INTRODUCING PROFESSIONAL DASHBOARD ON INSTAGRAM "At Instagram, we’re committed to helping creators turn their passions into a living and supporting small businesses. As part of our ongoing effort to give creators and businesses the tools they need, we are announcing Professional Dashboard, a central destination to track performance, access and discover professional tools, and explore educational information curated by Instagram." Read More TWITTER TAKES A UNIQUE APPROACH TO HANDLING MISINFORMATION WITH THE LAUNCH OF BIRDWATCH Twitter and Facebook have been in the epicenter of free speech and misinformation controversies for years. Both platforms adjusted their approach and stance during this election season as the public focused on the matter once again. Twitter’s most recent effort to tackle the spread of misinformation, the launch of Birdwatch, was announced on Tuesday. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.
Despite a difficult year, we made it through 2020 with the help of playful distractions like memes, dance crazes, and viral challenges. Oftentimes, brands want to tap into these cultural phenomenons in order to humanize their voice on social media. Marketers frequently question, 'How does a trend become a viral success?' and, 'Who creates these trends?'. Let's take a look at the various key players that come together to create these trends and learn how your brand can capitalize on them and join the conversation. The Innovator If we think of social media challenges holistically, the template is always the same: innovators create the idea, influencers make it popular, and the rest of the social community joins the trend. By definition, an innovator is ‘a person who introduces new methods, ideas, or products’ In every viral equation, there needs to be an innovator to help spark an idea/challenge. The innovator is often a forgotten piece of the puzzle when it comes to viral trends. For example, Renegade creator Jalaiah Hermon had the most prominent dance on the internet in 2020, but most users didn't even know who she was. Unfortunately, content creators are often not given credit for their original ideas and are seemingly left in the dust. However, that isn't always the case; skateboarder Nathan Apodaca quickly rose to fame when his Ocean Spray video went viral, and others recreated the video with their own flare. The Influencer Spark Influencers help set the standard of "cool" within the digital world and help push the innovators' ideas in front of fans. TikTok influencer Charli D'Amelio was named ‘C.E.O.’ of the different dances similar to the dance craze Renegade, which she popularized. If the concept is unique and interesting, other influencers and celebs will begin to jump onto the new craze. Once a trend becomes popular, users recreate the template with small differences while always keeping the overall idea the same. During the pandemic, the ‘Don't Rush Challenge' became very popular amongst all different audiences - make-up artists, celebrities, students, and more. Less than a month later, the ‘Wipe it Down Challenge’ went viral; both of these concepts had the exact same template with small variations. Brands and Trends Being authentic on social media will encourage consumers to follow, engage, and ultimately purchase products, assuming that's the end goal. Consumers align their personal values to those of brands. Once brand values are established, a fundamental building block for brands is to showcase their personality through their content – tapping into cultural trends is a great way to humanize themselves. From a brand perspective, capitalizing on viral trends shouldn't be a hard selling point but instead, a chance to connect with your audience and showcase your brand's personality. In the summer of 2020, Twitter began to flag misleading messages about COVID-19 and the 2020 Election with 'This claim is disputed' warnings. After the Election, the disputed claim Tweet type evolved into a popular trend on the platform. Brands like Oreo, Burger King, and Maruchan saw an opportunity to participate in the pop culture conversation and added humor to the political trend. Viral memes are also a great way to highlight the brands' wit and humor. Just For Men participated in the ‘How it Started vs. How it's Going,’ and it showcased the brand's growth, wittiness, and personality. A brand can even use pop culture to sell a product when it feels native to the platform. For example, Invisalign used a soundbite from a popular viral video to help promote its product. All things considered, this doesn't mean that every viral trend is an opportunity for a brand to enter the conversation. Sometimes jumping into a conversation that isn't authentic to your brand will feel forced by consumers; for example, in 2014, DiGiorno accidentally used the hashtag ‘#WhyIStayed,’ which was about domestic violence. Prior to your brand joining a viral trend, consider the following questions: 1) Will this feel authentic to the brand's audience? 2) Can this help support the brand's values and develop the brand's personality? 3) What value will this content add to the social media space for your brand? 4) Is this the appropriate social channel for the brand? 5) Is this something you should test into first before diving in? And lastly, remember to have fun and tag the innovator to give them credit for their work!