In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for November 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Presidential Election - A Day-By-Day Examination Typically, we start these posts with an overview of the month. But last month was different and there’s a good number of topics to examine, so we’re going to jump right in with the first one. As you may have guessed, keywords related to the election drove a larger number of searches last month. Since there was so much volume and each day’s top 3 told a story, we decided to showcase a daily report of the keywords leading up to and after the election. Day 1 - Sunday, November 1 Election results - 11/1/2020 - 5,000,000+ queries Who is winning the election - 11/1/2020 - 2,000,000+ queries Whos [sic] winning the election - 11/1/2020 - 2,000,000+ queries Two days before the election, people were already trying to see election results along with understanding who was predicted to win (and querying the same question with and without a contraction) Day 2 - Monday, November 2 Election results 2020 - 11/2/2020 - 10,000,000+ queries 2020 election results - 11/2/2020 - 10,000,000+ queries Who won the election - 11/2/2020 - 10,000,000+ queries Every one of the top 3 keywords was over the 10 million query mark as the people looked for results before the election day. Day 3 - Tuesday, November 3 Election results 2020 - 11/3/2020 - 10,000,000+ queries Election results - 11/3/2020 - 10,000,000+ queries Election - 11/3/2020 - 10,000,000+ queries Again, all the top 3 queries had over 10 million queries for the day. Looking at the top 10 keywords, 8 of them were reported to have over the Google Trends high water mark: ...even if 3 of them were “Election”. Day 4 - Wednesday, November 4 2020 election results - 11/4/2020 - 10,000,000+ queries 2020 election - 11/4/2020 - 2,000,000+ queries How many registered voters in Wisconsin - 11/4/2020 - 500,000+ queries With no declared winner on Wednesday, people continued to search for election results and to check on registered voter numbers in a key battleground state. Day 5 - Thursday, November 5 Dale Moss - 11/5/2020 - 1,000,000+ queries Stacey Abrams - 11/5/2020 - 500,000+ queries Putin - 11/5/2020 - 500,000+ queries By Thursday, people were ready to move on to more pressing issues, like learning more about the guy on The Bachelorette. However, there still remained a few politics-related queries, including Stacey Abrams and Putin. We thought it would be good to report the day in which search behavior revealed when the audience was either ready to move on or had decided there wasn’t any new information worth searching for related to the election. Day 7 - Saturday, November 7 Kamala Harris - 11/7/2020 - 10,000,000+ queries Trump - 11/7/2020 - 5,000,000+ queries Jill Biden - 11/7/2020 - 2,000,000+ queries Jumping ahead to Day 7 when Pennsylvania was called for Biden and politics-related queries made up all positions of the top 3 again, we see that the name of the first woman Vice President got the top spot. Looking back at the last two years of Google Trends recording and reporting, we’ve never seen a topic drive as much search volume as this election. Taking a look at the all-time charts on the phrase “election” from the tool, you can see that the 2020 was the most searched since January 2004: To put the search volume into even more context, we looked at the past 12 months and compared “election” with “coronavirus”, which we knew drove tens of millions of queries back in March. It’s not even close. It’s clear that this year’s election not only drove record turnouts but also record interest in Google search. Holidays and Shopping November has a number of different holidays - both official and unofficial. The unofficial ones (Black Friday, Cyber Monday) have been created for holiday shopping. Here are the top phrases related to holidays and shopping. Thanksgiving - 11/25/2020 - 2,000,000+ queries Diwali - 11/13/2020 - 500,000+ queries Veterans Day free meals - 11/10/2020 - 500,000+ queries Rockefeller Center tree 2020 - 11/17/2020 - 200,000+ queries For the November holidays, Thanksgiving received the most queries, and the top query for Veterans Day was related to a free emails program. Diwali occurred in November this year and received more search volume than in 2019. Lastly, the Rockefeller Center tree made news on the 17th and it looked like the sad Charlie Brown tree. The keywords specifically related to shopping that caught our eye are as follows: Walmart - 11/11/2020 - 5,000,000+ queries Walmart - 11/25/2020 - 5,000,000+ queries Black Friday deals - 11/26/2020 - 5,000,000+ queries Cyber Monday deals - 11/29/2020 - 2,000,000+ queries We saw in 2019 that Walmart has a strong connection to the beginning of the holiday shopping season. The brand connection to Black Friday is one to be studied. Although last year, there were more brands included in the top 3 searches, only Walmart made the cut in 2020. The query on the 11th was driven by their announcement of having popup centers available for online holiday sales. On a side note, we were expecting to see “small business saturday” to have more search interest this year given the economic climate we’re in due to the pandemic. The phrase was the fifth most queried term on November 28 with 200,000+ queries. Examining the popularity of this phrase over the five years, the interest level is up from last year but the overall trend is down from its peak in 2016. In parallel to the SEO team’s research, our social listening practice reported that the number of articles posted about Small Business Saturday increased 33% YoY. We were excited to see that their data connected to the increase that we saw in Google Trends. This type of cross-channel insight is an example of what AMP provides to our clients who are seeking data to make business decisions. Pay Per View Boxing and The NFL Keywords related to sports always make up a good portion of the top 3 queries of any month. The one sports topic we wanted to explore was the pay per view boxing event that featured Mike Tyson. Tyson vs Jones - 11/27/2020 -5,000,000+ queries Mike Tyson vs Roy Jones - 11/27/2020 - 2,000,000+ queries Jake Paul - 11/27/2020 - 2,000,000+ queries Mike Tyson vs Roy Jones - 11/28/2020 - 5,000,000+ queries Jake Paul vs Nate Robinson - 11/28/2020 - 2,000,000+ queries This fight generated a large amount of search interest, which we have found predicts the success of the event. The reported revenue for this pay per view event was $80 million from 1.6 million purchases. One item we teased in last month’s post was our investigation into the popularity of the NFL. It is the most popular of the major sports leagues in the USA. This year’s search volume was lowered a bit because of cancellation of the preseason, but we were theorizing that the search volume would be shifted to the later months of the year and we would see bigger peaks then. Here’s what we found: Looking at the chart, it appears that the NFL’s search interest is down this year. It was a good lesson for this team to learn that Google Trends partial data predictions need to be verified. It’s clear that the pandemic has affected interest in the NFL as it has with other sports leagues. Vaccine News Lastly, on a positive note, there were announcements of COVID-19 vaccines from a couple of major pharmaceutical companies: Pfizer - 11/9/2020 - 2,000,000+ queries Moderna stock - 11/16/2020 - 500,000+ queries The inclusion of “stock” to the Moderna phrase seems to be focusing on a less important effect of their vaccine announcement but we’re not going to dig into that part and keep the vibe positive. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.
Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. EVERYTHING YOU NEED TO KNOW ABOUT INSTAGRAM GUIDES Instagram has launched a new format for sharing curated, scrollable content: Instagram Guides. Read More 25 PREDICTIONS FOR SOCIAL MEDIA MARKETING IN 2021 Any way you look at it, 2020 has been tough. Many businesses had to rapidly pivot in order to stay afloat amid global shutdowns to limit the spread of COVID-19, while many others weren't so lucky, and were forced to close forever as a result. Read More FACEBOOK SHARES VIDEO BEST PRACTICES TO BOOST CONTENT PERFORMANCE If you're looking to improve your video content approach, Facebook has this week provided three new tips that are worth considering in your process. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.
In partnership with our sister company Adlucent, a performance digital agency, AMP Agency is excited to share we have been named media agency for Sunbrella®, a performance fabric company whose products are used by consumers, designers and architects. Adlucent will support the media program by providing performance marketing services powered by their purpose-built platform, Deep Search™. Check out what AMP, Sunbrella and Adlucent had to say about the new partnership below: “We’re extremely pleased to be working with Sunbrella, which is already valued by home designers and top specialty retailers as a maker of high-quality, outdoor and indoor-use fabrics,” said Michael Mish, AMP’s SVP, General Manager. “Sunbrella has a great opportunity to become a consumer lifestyle brand, particularly as consumers relook and rethink their indoor and outdoor living spaces. Our mission is to not only reach retailers and design professionals but end-consumers as well, so they proactively seek out Sunbrella fabrics for all of their decorating projects. We’ll be using a variety of paid channels, including display and paid search, across a number of B2B and B2C segments, to help Sunbrella grow.” “As a company that prides itself on innovation and performance, we look forward to building on our strong foundation by leveraging AMP and Adlucent’s data-driven capabilities to connect with consumers in new and more effective ways,” said Steve Pawl, Sunbrella’s chief marketing officer. “We look forward to the creativity and idea generation that are sparked by new partnerships.” “We are honored to support Sunbrella’s media strategy, in partnership with AMP, to accelerate sales with existing and future customers using our custom science-based performance marketing approach.'' said Adlucent Chief Executive Officer Ashwani Dhar. Check out the full release and other coverage about the new partnership here: https://www.mediapost.com/publications/article/358135/sunbrella-opens-new-relationship-with-amp-agency.html https://www.lbbonline.com/news/amp-agency-named-media-agency-of-record-for-sunbrella https://finance.yahoo.com/news/amp-agency-named-media-agency-194100218.html
Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER SLOWS DOWN ROLL OUT OF FLEETS DUE TO 'PERFORMANCE AND STABILITY' CONCERNS' If you haven't got the new Twitter Stori... sorry, 'Fleets' option as yet, you may have to wait a little longer - according to Twitter, it's delaying the expanded roll-out of Fleets just a little bit due to performance and stability concerns. Read More INSTAGRAM LAUNCHES UPDATED UI FOR STANDALONE THREADS APP Instagram has announced a new update for its standalone Threads app, which despite seemingly not gaining massive traction is still holding on, a year after its initial release. Read More INSTAGRAM ADDS KEYWORD SEARCH IN ADDITION TO PROFILES AND TAGS Instagram has announced an update to its search functionality which will give users the capacity to search for specific keywords, as opposed to being limited to profiles, hashtags, and locations. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for October 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. October 2020 - We’re Almost Done With This Year Here we are, exploring the search trends of the tenth month of this bizarre, tumultuous year. Maybe someday in the future we can look back at these articles and get a good perspective of where we were as a country at this point in time. October started off with a bang when the President contracted COVID-19 and continued with more queries related to politics as the election got closer. There were plenty of sports queries to examine, as well, including ones related to two championships that occurred in October. There were a few holidays (official and unofficial) that drove keyword interest along with some spikes about Daylight Saving Time ending. Lastly, we saw two product names make the top 3 most queried keywords on the day they were released. The 10 Million Plus Club For October 2020 This month, there was only one Google Doodle driving over 10 million queries in a day (Mary Ann Shadd). The other phrases were driven by news or other events of the day. Trump COVID - 10/1/2020 - 10,000,000+ queries Eddie Van Halen - 10/6/2020 - 10,000,000+ queries Kamala Harris - 10/6/2020 - 10,000,000+ queries Mary Ann Shadd - 10/8/2020 - 10,000,000+ queries Dak Prescott - 10/11/2020 - 10,000,000+ queries Sean Connery - 10/31/2020 - 10,000,000+ queries As mentioned, the announcement of the President testing positive for COVID-19 drove the max number of queries as reported by Google Trends. The deaths of Eddie Van Halen and Sean Connery also drove users to search their names. Kamala Harris was the top keyword related to the Vice Presidential debate that happened on October 7th. Dallas Cowboys quarterback Dak Prescott suffered a gruesome compound right ankle fracture and dislocation during a game on the 11th. A Google Doodle was created for Mary Ann Shadd in honor of what would have been her 197th birthday. She was the first Black female newspaper editor and publisher in North America and fought for abolition and women’s suffrage. The Number Of Politics Related Keywords Continues To Grow With the election coming up on November 3rd, the politics-related phrases increased again as compared to September and August. Here are the most important ones from last month: Trump - 10/1/2020 - 5,000,000+ queries Hope Hicks - 10/1/2020 - 2,000,000+ queries Kayleigh McEnany - 10/5/2020 - 1,000,000+ queries Pence Fly - 10/7/2020 - 2,000,000+ queries 25th Amendment - 10/8/2020 - 1,000,000+ queries Trump town hall - 10/14/2020 - 1,000,000+ queries Hunter Biden - 10/14/2020 - 1,000,000+ queries AOC - 10/20/2020 - 1,000,000+ queries Debate tonight - 10/21/2020 - 2,000,000+ queries Amy Coney Barrett - 10/26/2020 - 2,000,000+ queries Excluding the two politics-related terms that made the 10 million+ club, this list contains the keywords that were queried the most in October. COVID-19 made its way through the White House early in the month, with the President and Hope Hicks being the first ones to get it. Then, Kayleigh McEnany tested positive for the virus. The fly that landed on Mike Pence’s head drove people to search as did the House seeking to invoke the 25th Amendment, which allows a president's Cabinet or Congress to intervene when a president is unable to conduct the duties of the office. The Trump town hall was queried more than the Biden one. On that same day, a New York Post article about Hunter Biden’s business dealings piqued the interest of Google searchers. AOC joined Twitch on the 20th and the last presidential debate was a hot topic. Finally, Amy Coney Barrett was sworn in as a Supreme Court Justice, which was almost a month to the day she was announced as a nominee (Amy Coney Barrett - 9/25/2020 - 2,000,000+ queries) For marketers, it is important to understand how much attention politics draws right before the election. For marketers trying to get their messages across, it may provide an opportunity with an increase in traffic to news sites. Holidays, Time, and Blue Moons (not the beer) October had a good number of holidays that made our keyword list. Columbus Day is still a thing, so people are searching about it. Also, Amazon Prime Day got moved from July to last month because of the pandemic. Columbus Day 2020 - 10/11/2020 - 2,000,000+ queries Amazon Prime Day - 10/12/2020 - 2,000,000+ queries Let’s see if the shift in dates had an effect on the search popularity of “amazon prime day” The interest on that phrase is down from July 2019 but the peak occurred in 2018. Halloween drove searches but so did the other phenomenon (both natural and man made) that happened at the end of the month. Halloween - 10/29/2020 - 1,000,000+ queries Daylight savings time 2020 - 10/30/2020 - 1,000,000+ queries Blue moon on Halloween - 10/30/2020 - 200,000+ queries Blue moon - 10/30/2020 - 500,000+ queries Daylight savings - 10/31/2020 - 1,000,000+ queries Certainly a blue moon that happens on Halloween is interesting and enough people have searched about full moons earlier in the year for those queries to make our list (Example: Strawberry Moon - 6/4/2020 - 500,000+queries) but the subject of Daylight Saving time driving not one but two phrases into the top 3 across two days is odd. It appears that no one cared when we turned the clocks forward back in the spring, but in October, it was a big deal! New Products There were two popular product releases in October 2020: iPhone 12 - 10/13/2020 - 5,000,000+ queries Hummer EV - 10/20/2020 - 1,000,000+ queries Now, an electric Hummer was probably a bit of a surprise but certainly any time a new iPhone is released, there is going to be people searching for it. Let’s look at how the 12 compared to other releases. The peak for “iphone” happened in 2012 with the release of the iPhone 5. We then took a look at how the most recent models compared to each. The iPhone 7 is the clear winner when we compared the model search terms with a timeframe of the last 5 years. Is the popularity of the iPhone decreasing? The level of search interest seems to be dwindling. We Are The Champions Of the 93 keyword phrases we collected in October 2020, 39 of them were sports related. The NFL made up most of the phrases but we thought we’d point out a few terms of other sports. UFC/Boxing: Lomachenko vs Lopez - 10/16/2020 - 500,000+ queries Khabib vs Gaethje - 10/23/2020 - 2,000,000+ queries Clemson football Clemson football - 10/17/2020 - 200,000+ queries Clemson football - 10/29/2020 - 500,000+ queries Clemson football - 10/31/2020 - 1,000,000+ queries UEFA Champions League Soccer Champions League - 10/21/2020 - 500,000+ queries Juventus vs Barcelona - 10/28/2020 - 500,000+ queries It’s important to note that the search interest for sports – even ones that we may not think have mass appeal. We’re waiting until the American Cornhole League keywords start showing up in the daily top 3. The NBA and MLB had their championship series occur in October. The NBA is certainly more popular from a search perspective. Lakers - 10/6/2020 - 5,000,000+ queries Lakers - 10/11/2020 - 5,000,000+ queries World Series - 10/20/2020 - 1,000,000+ queries Dodgers - 10/27/2020 - 2,000,000+ queries Next month, we’ll report if the NFL’s popularity is continuing to increase. The early data for November suggest it is, but we’ll provide our analysis in December. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services, Until next month.
Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER LAUNCHES NEW 'CAROUSELS' AD FORMAT OPTION Twitter announced a new addition to its ad format options: Carousels. With the launch of Twitter's new Carousels format, marketers can now add up to six images or videos in an ad. Read More FACEBOOK TESTS NEW OPTIONS TO ADD MOTION EFFECTS TO STILL IMAGES IN FEED Facebook is testing some new visual effects options for still images posted to News Feed, which add simulated, video-like movement to your pictures. Read More NEW REPORT PREDICTS THAT TIKTOK WILL SURPASS ONE BILLION USERS IN 2021 "TikTok has seen sharp growth in active users by amassing a sizable global footprint in 2020 — nearly tripling in size since 2018. In 2021, we expect TikTok to not only achieve a coveted spot in the 1 Billion monthly active users club, but to sail straight past to 1.2 billion." Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.
A part of AMP’s Search Intelligence service is monitoring and analyzing changes in monthly keyword data such as estimated impressions and average monthly search volume to uncover insights about an audience or category. If you’re familiar with our Google Search Trends Insights series, you’ll know we’re already fans of using Google Trends to work out what’s weighing most heavily on the American mind. Today, we want to apply our Search Intelligence service to tomorrow’s election to see if we can predict which candidate is going to win in three critical midwestern swing states. To make these predictions, we used Google Keyword Planner’s Estimated Impressions metric to gauge the relative popularity of Trump and Biden branded merchandise. We used this US News article to decide which swing states to analyze and we have some interesting insights to share for three of them- Pennsylvania, Michigan, and Wisconsin. Our Thinking In 2016, the small Chinese city of Yiwu accurately predicted the outcome of the American election by noting that the city’s many small goods factories were selling much more Trump merchandise versus Clinton merchandise. We are applying the same rationale, that demand for merchandise tracks popular support, to several swing counties located in swing states. By using Google Keyword Planner’s Estimated Impressions metric, we can speculate how popular each candidate’s merch has been in each county and thus how that county is likely to vote. While it’s true that not every voter orders a sign or hat online, we still believe the data is useful because voters who vocally support a candidate may be likely to influence their friends, family, and neighbors. Can Search Behavior Be Predictive? Search insights, like the ones we gathered from Google Trends and Keyword Planner, can be a good indicator of future events because it can be used to identify historic trends which are likely to continue. Businesses can use this data to determine which types of products they should be producing and how they should be marketing those products. By analyzing search insights about a topic over time, you can discover the increased public demand for a certain product type or variety. This particular function of Search Intelligence is called search listening. For example, we can conduct a search listening exercise on a topic like “multivitamin” and uncover the insight that “multivitamin” keywords modified by the words “iron free” are seeing an increase in popularity, or that “sugar free multivitamin” is seeing a decline. Search Intelligence vs. Polling Search Intelligence can deliver insights you aren’t likely to get from other methods such as focus groups or polling. This is because Search Intelligence data is self-selected. You’re analyzing a population’s Google searches instead of depending on a third party pollster to successfully make contact with a person and then successfully persuade them to answer a question honestly. Search Intelligence data comes from people who sought out the search engine and entered their burning questions into it. Search engines are judgment free environments which are accessible to a huge swath of the population, so the data we can glean from them should be valued as an important input when examining or predicting behavior. Methodology To determine the relative popularity of Trump and Biden in the swing counties, a list of 40 “merchandise” associated keywords was inputted to Keyword Planner and then their estimated monthly impressions for November 2020 were aggregated and divided between “Trump supporting keywords” and “Biden supporting keywords”. In total, there are 40 keywords divided into eight categories: Button Flag Hat Merchandise Shirt Sign Sticker Store All variations of a candidate’s name and campaign are accounted for, so not only are we tracking estimated impressions for “Trump sign” and “Biden sign” but also variations such as “Joe Biden sign” and “Trump Pence sign”. Predicted State Victors According to Merch Sold in Swing Counties If estimated merchandise impressions were the sole metric which decided the outcome of the election in these swing counties, we would feel confident calling the following three states for either President Donald Trump or Former Vice President and presidential candidate Joe Biden. Pennsylvania – Winner: Trump Our Search Intelligence analysis indicates that President Donald Trump is likely to win Pennsylvania. He appears to have maintained his 2016 support in the seven counties he won in the previous elections and appears to be ahead of Former Vice President and presidential candidate Biden in two more counties, including the critical swing county of Lackawanna. In Lackawanna county three of the top five merchandise searches belong to Trump. Trump also appears to be winning the Philadelphia suburb of Montgomery County. The query “Trump store” has nearly 1.6X the amount of estimated impressions as the highest Biden query, “Biden Harris sign”. It is worth noting here that at the time this data was aggregated the Real Clear Politics average of polls was giving Biden a +3.6 advantage in the state and that the political futures market PredictIt had Biden as a clear favorite, with one share of “Yes Biden will win PA” selling for $0.63 whereas shares of “Yes Trump will win PA” were only selling for $0.39. Michigan – Winner: Biden President Donald Trump appears to be losing ground in Michigan. According to this Search Intelligence analysis Trump is behind Biden in three of the four counties he won last time and all other counties which went Clinton in 2016. Looking at the two swing counties Trump is losing in 2020, the advantage in merch impressions clearly belongs to Joe Biden. Wisconsin – Winner: Trump Trump merchandise is generating more impressions than Biden merchandise in four of the five Wisconsin swing counties. Trump is underperforming Biden in Kenosha county, a county he won in 2016 but to make up for this he is overperforming in Eau Claire and La Crosse counties. With Trump winning merchandise impressions in 70% of total counties and 80% of swing counties, the data shows that he is doing better in the state than either the RCP average of poll or PredictIt indicate. At AMP Agency, we provide our clients with search insights as a data point to inform business decisions. Our passion for this leads us to explore search insights around major events such as elections as well because it’s another data point we can use to inform ourselves and understand the world around us. If you’re already practicing Social Listening or are gathering insights from polls or focus groups, Search Intelligence is another great tool to add to the mix. After all, no one lies to Google. To learn more about Search Intelligence and our SEO services, contact us.
Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSTAGRAM EXTENDS LENGTH LIMIT FOR INSTAGRAM LIVE BROADCASTS, ADDS LIVE-STREAM ARCHIVE With live-streaming having something of a renaissance in 2020, as people look to replace their lost social interactions as best they can, Instagram has today announced two new options to help users maximize their IG Live streams. Learn More TIKTOK ANNOUNCES NEW PARTNERSHIP WITH SHOPIFY, ANOTHER STEP TOWARDS IN-STREAM COMMERCE If they can make more money on Instagram and YouTube, which have more robust ad networks and tools in place, eventually, they will - which is why TikTok has been working to integrate more eCommerce options to help provide another avenue for creators to make direct income from their work. Read more YOUTUBE ADDS NEW FEATURES FOR THE US ELECTION DAY, INCLUDING PROMPTS ON SEARCH QUERIES RELATED TO RESULTS With Election Day fast approaching, and social platforms increasingly looking to ensure that they've done all they can to avoid being blamed for influencing the final outcome one way or another, YouTube has today outlined its latest set of prompts and reminders to help users get authoritative information about the poll on the big day. Learn more That’s a wrap on this week’s feed. Stay tuned to see what happens next.
By Stephanie Twining, Director of Social Media A few weeks ago, I was inspired by my friends on the Hispanic Heritage Month Panel to extend my learnings and experiences to the larger AMP team and beyond. While I’ve known October to be Filipino American History Month for some time, I wasn’t certain how to personally celebrate aside from the making of Filipino food (lumpia, ftw). So, in honor of this celebratory month, thank you for letting me share a bit of my story with you. While many recognize and admire famous Filipinos like Manny Pacquiao and Jo Koy (trust me, we love them too!), the magnitude of the Filipino American community as a whole is often overlooked. Filipino Americans are the second largest Asian American group in the United States and the largest Asian American group in Washington state, where I live. Even still, I’ve found that we fly under the radar. Often identified as Asian, Pacific Islander, neither, or somewhere in between, answering the common “what is your race?” question is tricky. A quick introduction: I am half Filipino and a first generation Filipino American. My dad was born in Manila and immigrated to the US with my grandparents and aunt when he was seven. My mom, on the other hand, is a blend of Irish and German, inheriting her red hair and blue eyes from my grandparents who migrated to Seattle from the Dakotas. What a power combo. 😊 While I love both sides of my family dearly and have developed so much pride for this mix, I’ve admittedly spent much of my life trying to understand my unique ethnic identity. When you’re in school, all you want is to fit in. I mean, who doesn’t? But when you’re one of only three kids who don't present white in your K-8th grade class, that truly isn’t possible. Regardless of my photo being used on the front of brochures and websites to showcase diversity for schools and organizations, I’ve also been told by people of color, “you’re not Asian enough”. In 7th grade I was asked to speak Spanish in front of my class because the teacher assumed I could speak it fluently (Tagalog is the national language in the Philippines, by the way). In high school, I was asked to “prove” that I was Filipino and was told “there’s no way you’re Asian”. I have been challenged to pronounce my maiden name correctly many, many times (“No, that can’t be how you say it”). As recently as January, I was told it would be great to have me in the room as a woman of color because I would “check a lot of boxes”. I don’t share these stories for pity and understand that there are much larger issues at bay when it comes to race in the United States. Rather, I point them out as common examples of micro aggressions against racially ambiguous and/or mixed-race people because I know that these comments and prejudices derail progress being made toward journeys of self-discovery and contentment. Today, I feel very confident in who I am and have a deep appreciation for where my family comes from. Two big things have led me to this: In 2014, I visited the Philippines with my entire family for the first time. I have since described the trip as an “Eat Pray Love” moment for me. It enhanced my connection to my dad’s life before he moved to the US and helped me appreciate all of the sacrifices that my grandparents (two school teachers) made in order to leave and start a new life. Three years ago, I became a mom. (Actually, my son, Miles, would be quick to remind you that he’s three and a half, so, I became a mom three and a half years ago.) My daughter, Lucy, turned one in August. In parenthood, I’ve found a renewed sense of responsibility and honor to share their heritage with them. I want them to be proud of their darker skin and hair. I want them to speak up when someone assumes something about them based on their looks. I also understand my responsibility to lead by example, especially in the face of prejudice and assumptions. The purpose of writing this during Filipino Heritage Month in 2020 is to simultaneously share a small portion of my experience with racial identity in the hope that it will resonate with others, but also to encourage readers to consider Filipino Americans and Asian Americans as a growing, contributing, wonderful group of Americans that we should be thinking about more often – both professionally and personally. I would also encourage everyone reading this to understand that you are enough. Do not shy away from your heritage. Don’t entertain the belief that you fit into just one box – learn more about where your family came from and speak up if someone doesn’t quite get it right. These conversations are lessons that I’ll certainly pass down to Miles and Lucy. Thank you for reading. I’d love to share a few resources and articles if you’re interested in more information: - Why We Celebrate Filipino American History Month (HuffPost) - Cora Cooks Pancit (Children’s Book) - Jo Koy: In His Elements (On Netflix) - Float Disney Short (on Disney+) - Raising Mixed Race (Parents Book) - Mixed in America (Instagram)
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for September 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. September 2020 At a Glance In September 2020, we saw that sports-related keywords took up many of the top 3 queries on a daily basis. Out of the 90 we collected for the month, 48 of them were about a sports team, event, or athlete. There was so much interest in sports that we saw peculiar results in what Google Trends reported on two days of the month. On September 11 and 22, the same phrase was repeated twice as the second and third most popular query of the day: Naomi Osaka - 9/11/2020 - 1,000,000+ queries Naomi Osaka - 9/11/2020 - 500,000+ queries Lakers - 9/22/2020 - 1,000,000+ queries Lakers - 9/22/2020 - 1,000,000+ queries The AMP team is not sure what happened here or why there was a glitch. Since we look at these phrases every day, we have noticed that the results can vary from day to day. The top 3 can be different in 48 hours from the first time we check it, which is typically the next morning. This is the first time we have seen the top 3 have duplicates in two days of the month. Politics were the other big category for keyword volume where the first Presidential debate drove searches. Lastly, video games and a fast food chain’s celebrity meal made for interesting data points that we will showcase later on in this article. The Top Queried Phrases (Mostly Google Doodles) As is typical, many of the keyword phrases that drove over 10 million queries in a day were connected to Google Doodles. These queries are recorded whenever a user clicks on the Doodle and is brought to a result page for the user to learn more about the subject. The one exception happened on the 18th with the news of Ruth Bader Ginburg’s death. Labor Day - 9/6/2020 - 10,000,000+ queries Terry Fox - 9/12/2020 - 10,000,000+ queries Felicitas Mendez - 9/14/2020 - 10,000,000+ queries Ruth Bader Ginsburg - 9/18/2020 - 10,000,000+ queries Jovita Idár - 9/20/2020 - 10,000,000+ queries Google - 9/27/2020 - 10,000,000+ queries There was a Doodle created to commemorate Labor Day. We’ve seen this kind of Doodle for other holidays like the 4th of July, but there were no other related queries to the holiday unlike what we covered for the Fourth in our July Search Trends post Terry Fox was a Canadian athlete and humanitarian who, after losing his leg to cancer, decided to run across his country to raise awareness and funds for cancer research. This first run was called the “Marathon of Hope '' and is now celebrated each year since 1981 on September 13th were people can walk, run or cycle as a part of the Terry Fox Run. On the first day of Hispanic Heritage Month 2020, Puerto Rican civil rights pioneer Felicitas Mendez was celebrated. She led and won the lawsuit that resulted in the first US federal court ruling against public school segregation in 1946. Another Google Doodle celebrated Jovita Idár, who was a pioneer in the fight for Mexican-American civil rights at the turn of the 20th century. Finally, Google’s declared birthday is September 27th and they celebrated with a Doodle. Happy 22nd birthday! Political Queries As we reported last month, we are seeing an increase in the number of queries related to US politics making the daily top 3 due to this year’s Presidential Election. Here is the list of the most popular ones from last month: Amy Coney Barrett - 9/25/2020 - 2,000,000+ queries Presidential debate - 9/27/2020 - 1,000,000+ queries Debate - 9/28/2020 - 5,000,000+ queries Presidential debate - 9/28/2020- 5,000,000+ queries Presidential debate - 9/29/2020 - 1,000,000+ queries Trump - 9/30/2020 - 2,000,000+ queries The announcement of Amy Coney Barrett as the Supreme Court nominee drove queries on the 25th. Then, the topic of the Presidential debate really motivated people to query Google as debate-related keywords stayed on Google Trends’ top 3 for three days straight. Knowing that this year’s Presidential debate didn’t have as many viewers as the one in 2016 did (73 million vs. 84 million viewers), we pulled charts to see if the search volume levels followed the same pattern. Looking at the past 5 year trend on “presidential debate”, the 2020 timeframe actually had higher search volume. We then researched the trend for “debate” over the past 5 years. Looking at this phrase’s 5 year trend, we saw that the 2016 Presidential debate drove more query volume than this years. When we looked at data from 2004 to present on each of those phrases, the 2012 debate was the winner in terms of search volume. McDonald’s Celebrity Meals Last month, McDonald’s revitalized their celebrity meals program and announced their first one since Michael Jordan’s in 1992. Travis Scott McDonald's - 9/8/2020 - 1,000,000+ queries Supported with TV commercials, Travis Scott’s favorite Mikey D’s order made the top most queried phrases on September 8th. This phrase was the first one that fit into the AMP Team’s category of “Food” since last year when the restaurant chain WingStop was giving out free wings on July 29th. We’re fascinated when marketing a new promotion gets enough momentum to drive people to search for more information about it. We’ll keep an eye on Google Trends to see if other McDonald’s celebrity meals are as popular. Video Games There were two big news releases about video game systems in September 2020. PS5 pre-order - 9/16/2020 - 5,000,000+ queries Xbox Series X pre order - 9/21/2020 - 2,000,000+ queries The PS5 has made the top 3 queries in both April and June of 2020. The Xbox made its debut last month. Without knowledge of query volume from previous months, you can see that the more popular system is Sony’s Playstation. Brands should closely inspect the amount of search volume their products receive as compared to their competitors as a part of their own brand health analysis. The NFL Returns And So Do The Queries In August, we were amazed at the query volume the NBA was getting and wondered how it would fare once the NFL came back to playing live games. Well, the league’s return certainly made an impact into our daily collection. Here are the top phrases across the month: NFL - 9/9/2020 - 5,000,000+ queries Eagles - 9/12/2020 - 2,000,000+ queries Tom Brady - 9/13/2020 - 2,000,000+ queries NFL Scores - 9/13/2020 - 2,000,000+ queries Dallas Cowboys - 9/13/2020 - 2,000,000+ queries Steelers - 9/14/2020 - 2,000,000+ queries Broncos - 9/14/2020 - 2,000,000+ queries Thursday Night Football - 9/17/2020 - 2,000,000+ queries Patriots - 9/20/2020 - 2,000,000+ queries Packers - 9/27/2020 - 2,000,000+ queries Chiefs - 9/28/2020 - 2,000,000+ queries The term “NFL” has seen steady search volume growth since 2004: With no pre-season games and other sports competing for attention, the phrase “NFL” underperformed last month when compared to September 2019. We’re wondering if we are seeing a shift in search behavior this year. We’re keeping an eye on this trend line to see if October 2020 will outperform September 2020 as fans get more acclimated to this weird season. On the NBA side of the sports keyword universe, the AMP team felt nostalgic to see the battle between the Celtics and Lakers in the daily top three keywords. Celtics - 9/3/2020 - 500,000+ queries Lakers - 9/4/2020 - 1,000,000+ queries Celtics - 9/5/2020 - 200,000+ queries Lakers - 9/6/2020 - 1,000,000+ queries Celtics - 9/7/2020 - 500,000+ queries Celtics - 9/9/2020 - 1,000,000+ queries Celtics - 9/11/2020 - 1,000,000+ queries Celtics - 9/17/2020 - 1,000,000+ queries Lakers - 9/18/2020 - 2,000,000+ queries Celtics - 9/19/2020 - 1,000,000+ queries Lakers - 9/22/2020 - 1,000,000+ queries Lakers - 9/22/2020 - 1,000,000+ queries Lakers - 9/24/2020 - 2,000,000+ queries Celtics - 9/25/2020 - 500,000+ queries Lakers - 9/26/2020 - 1,000,000+ queries Lakers -9/29/2020 - 2,000,000+ queries Although they didn’t meet each other on the court during the 2020 NBA playoffs, it was nice to see them competing in Google Trends. (Beat L.A. in 2021!) Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.