In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for July 2024.
Since 2019, our data collection method has been as follows: Every day, we collect the top three keyword phrases regarding search volume as reported by Google Trends – Trending Now (US Only). Each term has an estimated query volume attached to it, which we also record—the reported totals peak at 10,000,000+ with a lower limit of 100,000+. After the conclusion of the month, we looked at the phrases we collected along with their volumes to understand what drove queries for the month. In late July 2024, Google updated its interface, and this collection method is no longer valid. The following report presents data pulled using a hybrid method.
Google Changed How It Presents Its Daily Trends
Last month, the biggest news about trending keywords was how Google presented the daily trends. The team gathered the top 3 most queried terms by day in the previous display. The Trending Now interface claims that “trend tracking is now more powerful.” Using the new UI, you can select your country, period (Past 4 hours, past 24 hours, past 48 hours, and past seven days), and whether you want to see only active trends. The data can be sorted by keyword (title), search volume, recency, and relevance (phrases that are significant and recent trends).
This data display has changed the way we collect the data. We capture keywords on the day they start trending and will use those terms in future reports. Also, the new interface displays all keywords in lowercase, which differs from the former reporting module. This post showcases a hybrid approach to presenting the top trending keywords of the month. Next month, it will be a whole new procedure. Let’s begin!
Movies and TV
Big summer movie releases and TV shows are always hits with the search audience. Here’s the list of the phrases related to those topics last month.
- Deadpool and Wolverine – 7/23/2024 – 100,000+ queries
- Hugh hammer – 7/28/2024 – 200,000+ queries
- trap movie – 7/31/2024 – 500,000+ queries
Deadpool and Wolverine premiered on July 22 at the David H. Koch Theater in New York City, with a wider US release on the 26th. Hugh Hammer is a character in the TV show House of the Dragon, and people want to know more about him. The second popular movie release was Trap, released on August 2nd, but the jump in search interest began on July 31.
Free Chicken Wings
We love our food holidays. Did you know that the 29th of July is National Chicken Wing Day?
- wingstop – 7/29/2024 – 500,000+ queries
Not to be confused with National Chicken Fingers Day, which is celebrated annually on the 27th, National Chicken Wing Day was celebrated by Wingstop with a free wing promotion.
The Fourth of July
Independence Day in the USA is always a special occasion. No matter what he’s doing on the 4th, one is undeniably connected to this holiday.
- Joey Chestnut – 7/3/2024 – 200,000+ queries
- Independence Day – 7/3/2024 – 200,000+ queries
Even though Joey Chestnut did not compete in the Nathan’s Famous Hot Dog Eating contest, people still queried Google to learn that he competed at the Fort Bliss’ Pop Goes the Fort celebration. USA!
Unprecedented Political Times
We don’t think it’s much of a stretch to say that many historical political events occurred last month. Let’s explore how those events appeared in Google Trends.
- Supreme Court – 7/1/2024 – 500,000+ queries
The Supreme Court ruled that former presidents are immune from prosecution for actions taken within their constitutional authority while in office. The decision returned Trump’s federal election subversion case to a lower court.
On the 13th, there was an assassination attempt on a presidential candidate.
- Trump – 7/13/2024 – 10,000,000+ queries
- CNN – 7/13/2024 – 1,000,000+ queries
At a campaign rally in Butler, PA, eight shots from an AR-15-style rifle were fired at Donald Trump, injuring the candidate and two others. One rally attendee was killed in the attempted assassination. The perpetrator was also killed on the scene.
Ten days after the incident, the Director of the Secret Service resigned from her post.
- Secret Service – 7/22/2024 – 500,000+ queries
The 2024 Republican National Convention was held from July 15th to 18th in Milwaukee, Wisconsin. Here are the top questions related to the convention.
- Kai Trump – 7/17/2024 – 200,000+ queries
- Hulk Hogan – 7/18/2024 – 500,000+ queries
The featured speakers were Kai Trump, Donald Trump’s granddaughter, and retired professional wrestler Hulk Hogan.
The Democratic Presidential ticket also had notable developments last month. The first was an interview with the President on the 5th.
- Biden interview – 7/5/2024 – 200,000+ queries
In this interview, Biden stated that he would not leave the race. His next event was a press conference on the 11th.
- Biden press conference – 7/11/2024 – 500,000+ queries
- Biden – 7/11/2024 – 200,000+ queries
One reason for holding the news conference was to reassure Americans that Joe Biden still had the energy and capacity to run for president. During the Q&A, he flubbed names but insisted he would stay in the race. On the 17th, President Biden contracted COVID-19.
- Biden – 7/17/2024 – 1,000,000+ queries
On the 19th, more calls were made for Biden to step down from the 2024 presidential campaign.
- Biden news – 7/19/2024 – 500,000+ queries
Finally, on the 21st, Joe Biden announced he was dropping out of the race and endorsed Vice President Kamala Harris to become the Democratic party’s nominee.
- Biden – 7/21/2024 – 5,000,000+ queries
- Kamala Harris – 7/21/2024 – 2,000,000+ queries
- Josh Shapiro – 7/21/2024 – 500,000+ queries
It appeared on the 21st that Josh Shapiro was a leading choice for the VP spot on the ticket.
Copa América
Moving on to soccer, the two international tournaments ended in mid-July 2024. In the US, the Copa América had more search interest and popularity.
- Brazil vs Columbia – 7/2/2024 – 200,000+ queries
- Argentina vs Ecuador – 7/3/2024 – 500,000+ queries
- Brazil vs Uruguay – 7/5/2024 – 200,000+ queries
- Uruguay vs Colombia – 7/9/2024 – 200,000+ queries
- Copa America – 7/14/2024 – 2,000,000+ queries
The tournament’s eventual winner was the Argentina National Football Team, beating Columbia in extra time 1-0.
UEFA European Championship
The Euro championship tournament had a few matches that spurred people to search.
- Portugal vs France – 7/4/2024 – 500,000+ queries
- Spain vs France – 7/8/2024 – 500,000+ queries
The winner of the 2024 championship was Spain.
WNBA
July showed us that the WNBA’s Indiana Fever is gaining popularity with sports fans. The team name made our collection two times last month.
- Indiana Fever – 7/6/2024 – 200,000+ queries
- Indiana fever – 7/12/2024 – 100,000+ queries
We researched the team’s search interest over the last five years and pulled this chart:
The team has seen massive growth in search interest this season, thanks to rookie Caitlin Clark.
Besides the Fever, the league’s All-Star game was on people’s minds, and they searched for more information.
- WNBA All-Star Game – 7/20/2024 – 200,000+ queries
We researched the league’s search trends for the past five years, and the spike in search volume is significant.
We wonder if we will see another jump in search interest for the Finals.
Olympics
The 2024 Olympic games started on the 27th, but the men’s USA basketball team played exhibition games.
- USA Basketball – 7/20/2024 – 200,000+ queries
- USA Basketball – 7/23/2024 – 100,000+ queries
Once the games started, Google supported the events with Doodles, and query volume spiked to the highest reported levels.
- artistic gymnastics Olympics – 7/29/2024 – 10,000,000+ queries
- Olympic medal count 2024 – 7/29/2024 – 500,000+ queries
We will see how the games end next month.
Amazon Prime Day
Although there are a couple of Prime days, the summer one seems to hit differently:
- Amazon Prime Day – 7/15/2024 – 500,000+ queries
Let’s see what the trends have been for this discount holiday.
The first Amazon Prime Day took place in July 2015. The day moved to October during the 2020 pandemic. Since then, the company has held two Prime Days. The July one seems to be the more popular of the two.
CrowdStrike Outage
Hopefully, you weren’t flying on the 19th, especially on Delta.
- CrowdStrike – 7/19/2024 – 2,000,000+ queries
- CrowdStrike stock – 7/19/2024 – 200,000+ queries
A mismanaged update to Windows machines caused outages worldwide. Airlines were heavily affected, and passengers were left stranded at airports. The disruption caused people to look up the company’s stock price.
Hurricane Tracking
Lastly, we are looking for hurricanes, and one of the first of the season made landfall.
- Hurricane Beryl tracker – 7/1/2024 – 500,000+ queries
- Hurricane Beryl update – 7/2/2024 – 200,000+ queries
Hurricane Beryl was the earliest category-5 storm on record and caused extensive damage along with 20 fatalities.
Next month, we will review how Google’s new Trending Now interface has changed how we report the top keywords and topics. Our next post will be published in September.Thanks for reading. If you liked this article, we utilize search trends data for all our clients, and we invite you to learn more about our SEO services.
