Blending Mexican tradition with innovation

Victoria may be Mexico’s oldest cerveza, but it’s not as mainstream as other Mexican imports. Día de los Muertos gave the brand the perfect altar to shine. We revived the spirit of legendary artist José Guadalupe Posada, in partnership with The Posada Art Foundation, using AI to spin his iconic calaveras into fresh creations. We preserved the artist’s integrity white fusing Victoria with modern flair. The limited-edition artwork lived on packaging, POS, and social, inviting Mexican-American consumers to raise a glass to the past while toasting the future.