To help Sigma Beauty achieve the social success they were looking for, we needed to do something new. So, we developed a media approach that would maximize overall return by diversifying and leveraging various campaign optimization tools. From static, video, carousel, and collection posts, we placed a variety of creative formats within a winning combination of conversion campaigns, lead generation campaigns, and dynamic marketing campaigns.
We then restructured Sigma Beauty’s entire Business Manager account in order to align this newly-revamped plan with Facebook best practices. This helped set the program up for better visibility and optimization within the Facebook algorithm.
“We pride ourselves on being best-in-class when it comes to paid social. Having a team that is Facebook Blueprint Certified in addition to being a Preferred Partner of Facebook allows us to understand the various levers that we can pull to make our clients successful on the platform. Through a combination of algorithmic and manual optimization, we were able to uncover some unique places (tactics, formats, audiences, markets, etc.) for Sigma Beauty to win which ultimately boosted the overall performance of the program.”
- Sara Whiteleather, VP Media
To truly build off of Sigma Beauty’s past social success, we audited their promotional calendar and YOY results. This allowed us to identify key promotions that we knew could spark user engagement and generate the largest volume of sales. We also expanded these efforts internationally to capitalize on additional markets where we saw strong return.
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To establish campaign consistency, we provided strategic consultation on creative best practices. This opened Sigma Beauty’s program up to new placements across social platforms and helped maintain consistent messaging across channels.
