Crafting personalized brand experiences across screens and devices.
Modern brands are powered by robust technology that drives business growth 24/7. Digital platforms propel your brand’s entire ecosystem, connecting behavioral, CRM, media and location data to personalize content and experiences so your brand is relevant, timely, and contextually useful.
A brand’s .com experience is its best opportunity to control its message. Therefore, we create content with a strong communications purpose, grounded in research and consumer insights. We then build elegant, durable solutions to key business challenges across all touchpoints, screens, and devices.
Beyond just designing and developing, we create content for communicationthat is crafted to move consumers and propel measurable business outcomes.
Our integrated approach to web and mobile emphasizes cross-team collaboration for maximum output. Our unique Experience Design discipline brings together teams comprising experts from User Experience Architecture, Visual Design, Content Strategy and Tech backgrounds. Under the leadership of an Experience Director, these teams work together at each stage in the process.
Our content strategy practice develops a communications plan for each journey, providing a clear emotional shift required at each touch point, to be built into each experience. For content marketing, content strategy establishes a foundation of which topics and actions a brand has true authority to feature as behavior - then, finds common ties between that brand foundation and the target audience’s needs and plights.
Our UX practice is hyper-focused on providing the best possible user experience to both end users and internal users. UX doesn’t end with the wire-framing process, it’s a through-line across the entire project cycle that advocates for product excellence at every phase.
Design is in our blood, and we obsess over every comp, keyframe, click, and comma. But ultimately when we talk about our creative work, we consider the experience as a whole. Because design isn't just about aesthetics. It’s about finding the best way to tell a compelling story—visually, thematically, and interactively—in a way that best suits each audience and medium.
We utilize an agile interdisciplinary process that can adapt to each brand’s unique culture, speed, needs and is geared towards maximizing speed to market. This nimble, fast-paced workflow enables us to build experiences quickly, measure their ensuing performance, and adjust as needed to meet the brand’s pre-defined goals.
During foundational design, our XD teams work together to define a product vision that solves the key challenges we’ve identified through strategic insights developed in conjunction with a brand. This vision is rooted in our mission to connect your business needs with your target consumer’s needs.
During this phase, we audit and analyze existing infrastructure and technology, research competition, and perform comparative analyses and technical proofs of concept on new components. The result of validating these findings is a full project brief outlining the purpose and direction to solve the highest value business challenge.
Based on our strategic insights, we begin developing high level user journeys, an architectural plan, an overarching content strategy, and a design framework upon which the resulting web and/or mobile experience will be built.
At this interval, we re-evaluate learnings, digging deeper into user stories and mapping feature feasibilities to their user and business values. From this, we estimate the total LOE for the highest priority features, developing a project plan and roadmap that will guide us through a production process that will consist of several concurrent multi-disciplinary production sprints.
At this stage, we begin to map out the user experience from the highest level, defining the brand’s digital ecosystem and mapping out the user journey in relation to it.
Simultaneously, we begin developing the site’s new visual look and feel with style tiles, creating new concepts for content, interactivity, and experiences. We translate these elements into a production quality HTML/CSS-based UI kit.
Our team forgoes creating static wireframes to represent a dynamic experience, choosing instead to develop its specifications in the form of annotated LiveWires, un-themed responsive HTML and CSS. These LiveWires are developed with the use of the UI Kit, giving the design team a clear view of only those elements that remain to be designed. This speeds up the hand-off to the development team who has concurrently been developing the server-side technology to power the over-all experience, allowing for rapid integration of code and experience design.
Finally, we integrate all the individual feature sprints into a completed viable release candidate. Once we’re confident that any issues around those integration points have been smoothed out, we validate our quality assurance test plan and begin the process of final bug regression.
Once the site has passed through a rigorous combination of automated testing, black box user testing, and cross-browser validation, we release the project to the public.