Franchises + Retail Chains

Expanding national reach while minding the brick-and-mortar.

Our POV

To drive year-over-year increases in brick-and-mortar locations, franchise and retail chain brands face a challenging dilemma: How does one build a robust brand on a national scale when the bottom line is always drawn at the local shopping experience? At AMP, we provide a fine-tuned balance of local engagement and national brand advocacy as a formula for consistent growth.

KPIs

  • Sales and Market Share
  • Revenue per Location
  • Foot Traffic Volume
  • Order/Shopping Cart Size
  • Average Online Review Ratings
  • Organic Search Ranking
  • Online Locator Usage
  • Loyalty Program Subscribers
  • Share of Voice
  • Repeat Visits

Expertise

  • Brand & Communications Strategy
  • Local & National Media Campaigns
  • Lead Generation
  • Customer Acquisition
  • Customer Loyalty Programs
  • Digital-to-Retail Promotions
  • Social Media Strategy & Management
  • National & Local Content Development
  • Marketing Influencer & Customer Outreach
  • Local SEO Strategy & Implementation

Case Studies

FACTS AND WAYS

Priming a regional favorite for the national stage, while driving enrollment.

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BETTER. BELIEVE IT.

Staying top-of-mind with a consumer-first product improvement story.

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STARBUCKS SHARED PLANET

Creating a new brand pillar to reinforce customer loyalty.

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Quick Studies

DIGITAL & SOCIAL MEDIA CAMPAIGN

Relax The Back needed to replicate its successful in-store experience to succeed in the digital space. So, AMP helped the brand rethink its identity with a fresh new campaign. “We’ve Got Your Back” became a rallying cry across paid, owned and earned media with useful content, smart targeting and a focused national-to-local approach that increased store foot traffic.

SEARCH MARKETING

UFC Gym needed to find more efficient ways to drive enrollment at its franchises nationwide. AMP re-architected its paid search program with all new keywords, ads, targeting strategy and landing pages. Within two months, lead volume skyrocketed while cost-per-lead was cut nearly in half, resulting in new opportunities for franchise sales managers nationwide.

 

Our Clients


FRANCHISE BRANDS WE’VE HELPED MAKE FAVORITES

Find out how we can put solutions like these to work for you.

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