Expanding national reach while minding the brick-and-mortar.
Priming a regional favorite for the national stage, while driving enrollment.
Staying top-of-mind with a consumer-first product improvement story.
Creating a new brand pillar to reinforce customer loyalty.
Relax The Back needed to replicate its successful in-store experience to succeed in the digital space. So, AMP helped the brand rethink its identity with a fresh new campaign. “We’ve Got Your Back” became a rallying cry across paid, owned and earned media with useful content, smart targeting and a focused national-to-local approach that increased store foot traffic.
UFC Gym needed to find more efficient ways to drive enrollment at its franchises nationwide. AMP re-architected its paid search program with all new keywords, ads, targeting strategy and landing pages. Within two months, lead volume skyrocketed while cost-per-lead was cut nearly in half, resulting in new opportunities for franchise sales managers nationwide.