Customer
Relationship
Management

Build Long-Lasting Customer Relationships.

OUR POV

Consumers seek personalized communications in every shopping experience and brand interaction. In today's competitive market, organizations must stay relevant, build trust, and retain customers throughout the customer journey. Personalization and marketing automation help scale interactions seamlessly.

AMP enables brands to deliver automated customer experiences that boost revenue and efficiencies through marketing automation. With our customer-centric campaigns across all marketing channels, we drive intelligent customer engagement and conversions.

Our marketing automation approach employs various channels, including CRM, Email, SMS, Web, and Mobile. Our marketing automation strategy enables us to create a seamless customer journey across all touchpoints by personalizing brand messages, providing valuable solutions with every interaction, boosting engagement throughout the customer lifecycle, and increasing revenue from all marketing channels.

EXPERTISE

Cross Channel
Orchestration

Email Marketing
Mobile SMS/MMS Marketing
Web Browser Push Notifications
Mobile App-Push Notifications

Segmentation

Customer Journey Builder
Advanced Segmentation
Lead Scoring and Grading

Personalization

Progressive Profiling
Web Forms & Landing Pages
Dynamic Content & Management

Growth &
Insights

Behavioral Triggers and Predictive Personalization
Marketing and Sales Automation
Conversion Rate Optimization
Campaign and Revenue Tracking, Reporting, and Optimization

OUR STRATEGY

Transform raw data into intelligent insights

Customer data can be interpreted differently by various organizations. Brands can utilize this data to cater to customers' needs, enhance their experiences, offer appropriate solutions, and promote brand loyalty. However, since third-party (3P) cookies are no longer available, organizations must comply with regulations and find alternative data acquisition methods. Therefore, developing a zero-party (0P) and first-party (1P) data acquisition strategy is essential to ensure the success of digital marketing initiatives.

By utilizing 0P & 1P data, brands can customize their marketing strategy to cater to each customer's unique interests and needs. Companies can personalize the online shopping experience with the customer's consent by offering relevant content, products, and solutions. Also, using detailed data, such as customer preferences, digital brand interactions, purchase history, and online behavior, increases revenue and customer loyalty.

Our CRM Approach primarily focuses on 0P & 1P data combined with 2P & 3P insights to identify opportunities earlier, expedite deals, and drive growth.

Zero-Party (0P) and First-Party (1P) Data Acquisition Process:

Establish data acquisition and management basis
Use tailored approaches to data collection
Create a compelling value proposition
Identify 0P & 1P data sources
Determine how to leverage collected data
Create a roadmap to gather data
Ask permission to gather the data
Leverage collected data to deliver personalized products and services
Test, optimize, and improve conversions

APPROACH & PROCESS

Our CRM Approach primarily focuses on 0P & 1P data combined with 2P & 3P insights to identify opportunities earlier, expedite deals, and drive growth.

CRM Approach

Data Hygiene

Data Audit
Data Validation
Data Cleansing
Data Enrichment

Zero-Party Data (ZPD)

Customer Profile
Preference Center
Notification Center
Purchase Intent
Personal Context
Customer Provided
(Surveys, Polls, Quizzes, Contests)

First-Party Data

CRM Data (Contact info)
Marketing Automation Data
Behavioral Data (Website Visits, Opens, Clicks, Orders)
Corporate Communications (Email, Chat, Sales, Support)

Second-Party & Third-Party Data (B2B & B2C)

Co-branding data
Company Information
Account Identification
Buying Signals
Social Insights
Connections
Demo, Firmo, and Technographics
Limited Data Sets
Ads Data

QUICK STUDIES

Nestle Coffee Partners Solutions Lab

As the creative, web design, and marketing agency of record for Nestle Coffee Partners Solutions Lab (NCPSL), our mission was clear: elevate their revenue through a holistic approach. We began by revamping NCPSL's email content, web design, and marketing strategies. Our team personalized and modernized their email templates and website layout, ensuring a visually appealing and user-friendly experience.

To maximize impact, we segmented their customer database, allowing us to tailor content and messages to specific customer groups. Automated email marketing campaigns were implemented to engage users throughout their journey while promoting seasonal campaigns, shipment initiatives, beverage products, and sustainability programs to further capture customer interest. This comprehensive effort, combined with paid media and targeted email campaigns, resulted in an outstanding 46% year-over-year increase in revenue, proving the effectiveness of our data-driven approach and personalized content. Our partnership with NCPSL has not only revitalized their digital presence but also driven substantial business growth, setting the stage for continued success.

Nestlé Coffee Partners Solutions Lab - A PATH TO
SUSTAINABLE SUCCESS

Read Our Case Study

Find out how we can put solutions like these to work for you.

CustomerRelationshipManagement