Strategy & Insights

Divergent thinking that reveals brand truths and opportunities.

Curiosity Fueled. Data Empowered.

Our strategic understanding is guided by Divergent Thinking. It’s a big picture perspective that moves brands from the sidelines into the center of culture and the hearts of consumers.

Our expertise

Primary Research

Ethnographies, shopalongs, focus groups, surveys and creative and concept testing deliver clients a bespoke, insight-generating research and learning plan at project onset.

Audience & Personas

Segmentations, personas and target profiles—compiled using proprietary tools and data sources—align a brand with the people who drive their success.

Brand & Campaign Strategy

Brand, consumer, category and culture analysis unlocks opportunities, aha’s, truths and insights to inform campaign development and go-to-market approaches.

Journey Mapping

Customized journeys paint a behavioral and emotional narrative for brands to better understand and influence a consumer and customer’s end to end experience.

Innovation Blueprints

Analyzing market trends, competitive dynamics and technological and cultural shifts identify market gaps and new brand opportunities.

Trends Mapping & Foresight

Trends are mapped across the culture with an applied foresight framework that considers societal, technological, economic, cultural and environmental drivers for brands.

OUR Strategy & Insights PARTNERS

Complementary services

Our full suite of services takes
brands to the next level.

Make your brand distinct in the noise of sameness with research, brand positioning, strategy, architecture, logo, visual identity, expression and packaging design.

Make brand stories that connect and creative that delivers across advertising, brand activation, content creation, motion graphics and production.

Bring your distinct brand story to life with digital perfection across experience design, websites and eCommerce and mobile apps.

Amplify your brand’s influence to connect and engage your audience while making cultural moments across social media and influencer communities, garnering earned media.

Latest from the Strategy & Insights team

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