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Google Trends Search Insights May 2024 — Amp Agency


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A black-and-white close-up portrait of a woman with her face partially obscured by her flowing dark hair creates a mysterious and artistic effect.

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for May 2024.

Every day, we collect the top three keyword phrases regarding search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The reported totals peak at 10,000,000+ with a lower limit of 100,000+. After the conclusion of the month, we looked at the phrases we collected along with their volumes to understand what drove queries for the month.

Your Searches – Your Mindset: May 2024

Collecting the top queried keywords daily gives us a perspective of what topics grab our society’s attention. Last month, our eyes were on the skies where the Northern Lights made a rare appearance in our country. There was a clear obsession with the Met Gala and the fashion on display there. The other big event that garnered many searches was the Trump trial. The NBA playoffs were the dominant sports topic in May 2024, so we delved into the keywords around each team and the matchups that made up our list.  Lastly, there were a couple of interesting holidays for people to search for more information. We’ll start with that topic.

Two Top Holidays

Two holidays made our list in May 2024.

  • Happy Mother’s Day – 5/12/2024 – 500,000+ queries
  • Memorial Day – 5/26/2024 – 5,000,000+ queries

Aligning marketing campaigns with Mother’s Day presents an opportunity. Check out some of the ways we helped our clients celebrate the day.  

The phrase “Memorial Day” drove over 5 million queries because it was tied to a Google Doodle for the day.  Here is what Google’s logo looked like on desktop computers: 

Gone are the traditional colors, replaced with a somber gray to communicate the meaning of the holiday.

Whatcha Watching?

Here’s the list of movies and shows people were excited to learn more about.

  • The Idea of You – 5/2/2024 – 200,000+ queries
  • Tom Brady Roast – 5/5/2024 – 500,000+ queries
  • Bridgerton Season 3 – 5/16/2024 – 500,000+ queries

The film The Idea of You was released on the 2nd of May to positive reviews. Ex-NFL quarterback Tom Brady willingly decided to be ridiculed in his own Netflix special, The Roast of Tom Brady. Lastly, the third season of the popular TV series Bridgerton premiered on the 16th. 

New Music Releases

  • Kendrick Lamar – 5/3/2024 – 1,000,000+ queries
  • Eminem – 5/31/2024 – 200,000+ queries

The ongoing feud between Drake and Kendrick Lamar continued. On May 3rd, Lamar released 6:16 in LA on his Instagram page, which makes fun of Drake’s use of time and locations in his song titles. Eminem released the first single from his forthcoming 12th album, The Death Of Slim Shady (Coup De Grâce), entitled “Houdini.” 

Sorry, Justin Bieber Fans

At least one member of the SEO team was sad about this item.

  • Hailey Bieber – 5/9/2024 – 500,000+ queries

Hailey and her husband, Justin Bieber, announced on Instagram that they were expecting their first child on the 9th. Although some held on to some hope that they would end up with Justin, we are happy for the couple.

Met Gala 2024

The Costume Institute Benefit, known as the Met Gala, was held last month. It’s the yearly benefit of the Metropolitan Museum of Art’s Costume Institute in Manhattan. Here’s the list of keywords we collected that are associated with the benefit.

  • Met Gala 2024 – 5/5/2024 – 500,000+ queries
  • Met Gala – 5/5/2024 – 500,000+ queries
  • Kim Kardashian Met Gala 2024 – 5/6/2024 – 100,000+ queries
  • Met Gala 2024 – 5/6/2024 – 1,000,000+ queries

This year, the level of search interest matched the level we saw in 2022. In terms of popularity, this fashion show is trending up.

Trump Verdict

Donald Trump’s hush money trial made headlines throughout May. Here are the search terms that people used to learn more about it. 

  • Stormy Daniels – 5/7/2024 – 200,000+ queries
  • Trump verdict – 5/28/2024 – 500,000+ queries
  • Trump news – 5/29/2024 – 500,000+ queries
  • Trump – 5/29/2024 – 2,000,000+ queries
  • Trump – 5/30/2024 – 5,000,000+ queries

On May 30th, Donald Trump was convicted of 34 felony crimes. His sentencing is scheduled for July 11th, 2024.

Kentucky Derby

The 150th running of the Kentucky Derby occurred on May 4th, 2024.

  • Kentucky Derby 2024 – 5/3/2024 – 2,000,000+ queries
  • Who won the Kentucky Derby – 5/4/2024 – 200,000+ queries

Reminiscent of Super Bowl-related queries, a natural language question appeared in our collection. To answer that question, the winning horse was Mystik Dan.

Auto Racing

Formula 1 racing continues to grow in popularity in the States. Along with the premier IndyCar Series race, auto racing had two notable keywords in our list.

  • F1 – 5/4/2024 – 500,000+ queries
  • Indy 500 – 5/25/2024 – 1,000,000+ queries

The 2024 Miami Grand Prix was held on the 5th, and Lando Norris won. Later, the Indianapolis 500 race happened on May 26th, and Josef Newgarden won for the second year.

Commencement Speech

If you invite an NFL kicker to speak at your commencement, you may not like what he has to say. Look at the keyword phrases related to the Kansas City Chiefs kicker’s speech at Benedictine College.

  • Harrison Butker – 5/14/2024 – 500,000+ queries
  • Harrison Butker speech – 5/15/2024 – 200,000+ queries

The reaction to the speech spanned two days, and college officials denounced his speech as representative of their school.

How Was Your Drive To The PGA Championship?

Pro golfer Scottie Scheffler was arrested on the way to the PGA Championship. This event led to over 2 million queries on his name.

  • Scottie Scheffler – 5/16/2024 – 2,000,000+ queries

He was released later in the morning and could participate in the tournament. Later on in the month, all charges were dropped.

NBA Playoffs

The NBA playoffs were in full swing and captivated the search audience like no other topic in May 2024. Here is the full timeline of queries.

  • Timberwolves – 5/6/2024 – 200,000+ queries
  • Celtics – 5/7/2024 – 200,000+ queries
  • Knicks – 5/8/2024 – 500,000+ queries
  • Celtics – 5/9/2024 – 200,000+ queries
  • Timberwolves – 5/10/2024 – 200,000+ queries
  • Celtics – 5/11/2024 – 200,000+ queries
  • Knicks – 5/12/2024 – 200,000+ queries
  • Celtics – 5/13/2024 – 200,000+ queries
  • Dallas Mavericks – 5/14/2024 – 100,000+ queries
  • Nuggets – 5/14/2024 – 200,000+ queries
  • Nuggets vs Timberwolves – 5/15/2024 – 200,000+ queries
  • Timberwolves – 5/19/2024 – 200,000+ queries
  • Pacers – 5/20/2024 – 100,000+ queries
  • Celtics – 5/21/2024 – 1,000,000+ queries
  • Timberwolves – 5/22/2024 – 200,000+ queries
  • Celtics – 5/23/2024 – 200,000+ queries
  • Celtics vs Pacers – 5/23/2024 – 200,000+ queries
  • Mavericks vs Timberwolves – 5/24/2024 – 500,000+ queries
  • Celtics – 5/25/2024 – 200,000+ queries
  • Timberwolves vs Mavericks – 5/26/2024 – 1,000,000+ queries
  • Celtics – 5/27/2024 – 500,000+ queries
  • Timberwolves – 5/28/2024 – 500,000+ queries
  • Dallas Mavericks – 5/30/2024 – 500,000+ queries

As teams played each other, the queries came in droves. By the end of the month, the eventual Eastern and Western Conference champions were determined. The Celtics won the top daily keyword award.

Not Just Meme Stocks

Certain stocks have moments from month to month, sometimes good and sometimes bad. Here are the top queries for publicly traded company stocks from last month.

  • AMC stock – 5/13/2024 – 1,000,000+ queries
  • Nvidia stock – 5/22/2024 – 200,000+ queries

We thought meme stocks were a thing of the past. The influencer Roaring Kitty returned to social media, fueling the rise of AMC stock. Nvidia’s stock also climbed on the 22nd as the company released its quarterly earnings and reported its sales had more than tripled year over year.

The Northern Lights

Because of a historically strong geomagnetic storm on May 10th, the Aurora Borealis, or Northern Lights, were visible across the night skies in the Northern and Southern Hemispheres.

  • Northern Lights – 5/10/2024 – 2,000,000+ queries
  • Northern Lights Seattle – 5/11/2024 – 200,000+ queries

We are sure your social media feeds were filled with photos of the sky being lit up in pink and green colors. The people near Seattle were enthusiastic about learning more about the Northern Lights.

NYT Connections

A new phenomenon in the top queried keywords is answers to the New York Times game Connections. It is a word game in which you have to guess all related words. 

  • Libre – 5/12/2024 – 200,000+ queries

On the 12th, Libre was a word part of that day’s game. It was connected to the drink Cuba Libre, a rum, lime juice, and cola cocktail.  People use Google to find answers about everything.

Thanks for reading. If you liked this article, we utilize search trends data for all our clients, and we invite you to learn more about our SEO services.

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