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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for February 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. What Drove People To Search In February 2021 With record cold in parts of the country and a pandemic still raging on, it was clear from Google Trends that we were staying home and watching TV. Looking back at the month, we saw many of the phrases that made the daily top 3 were geared towards learning more about programming on our home screens. Bookended by the Super Bowl and the Golden Globes, there was a large percentage of phrases in our collection that were categorized as Entertainment keywords. Sure, there were some phrases related to holidays, politics, and stocks, but it was mostly about what we wanted to watch or had just watched. Here are the top Google Trends keywords of February 2021, as analyzed by AMP Agency. The Ten Million Plus Club The number of phrases that drove over 10 million queries was more modest in February as compared to January 2021. Super Bowl 2021 - 2/6/2021 - 10,000,000+ queries NFL - 2/7/2021 - 10,000,000+ queries Valentine’s Day - 2/13/2021 - 10,000,000+ queries Tiger Woods - 2/23/2021 - 10,000,000+ queries As is typical for any year, the Super Bowl drives a large amount of search activity. The first two phrases in the list occurred during the weekend of the big game. We’ll examine the rest of the phrases that made the top 3 that were related to that sporting event in the next section. Google posted a Doodle for Valentine’s Day and every click on it was recorded as a query of “Valentine’s Day”. As we have seen before, the dates sometimes shift for holidays/Doodle due to how Google Trends reports the data. Lastly, Tiger Woods was in a car accident and people sought more information about it. Let’s hope for a quick recovery. Super Bowl Weekend and The Popularity of The NFL When we first started collecting Google Trends data on a daily basis back in 2019, we noticed early on that the Super Bowl was a topic that garnered a large number of queries. Most of the interest was about the game itself, but there’s also search volume for related events like the halftime show. Outside of the phrase that made the 10 million plus club, these are the top queries from Super Bowl weekend in the order they were reported. Super Bowl time - 2/5/2021 - 500,000+ queries Puppy Bowl 2021 - 2/5/2021 - 200,000+ queries Shailene Woodley - 2/6/2021 - 2,000,000+ queries Aaron Rodgers - 2/6/2021 - 1,000,000+ queries The Weeknd - 2/7/2021 - 5,000,000+ queries CBS - 2/7/2021 - 1,000,000+ queries Although the game has been played at the same time for as long as we can remember, people do search to make sure it hasn’t changed. Certainly the Puppy Bowl is very important to learn more about as the query volume shows. We’re taking a little bit of liberty with the inclusion of Shailene Woodley and Aaron Rodgers in this list since they weren’t a part of the “Big Game”, but after Aaron thanked his fiancée in his NFL MVP award acceptance speech, Google search was set afire. We’re not sure if the announcement of his engagement was planned to be a part of his speech, but Aaron’s good about being a part of the conversation during Super Bowl weekend even if he isn’t playing in the game. Finally, on the day of the game, people sought more information about The Weeknd because of his performance during the halftime show and, for some reason, the network that carried the game. Now that the NFL season is over, we thought we’d look at the search popularity of the league as compared to previous years. The pandemic reduced the sports audience’s search interest in all major sports leagues, but the NFL seemingly fared the best based on what we see in these charts: In the 5 year timeframe view, the 2020-2021 season looks more like the 2018-2019 in terms of search volume. In the 16+ year view, you can see that the peaks are different. With no pre-season, the buzz was dampened at the beginning of the season, but the playoffs drove a slightly larger peak of search volume as compared to the one seen in early 2019. The Other February Holidays Besides Valentine’s Day, there were other holidays in February that people were compelled to use Google to conduct searches. Groundhog Day - 2/1/2021 - 2,000,000+ queries Groundhog Day 2021 - 2/2/2021 - 2,000,000+ queries Lunar New Year - 2/11/2021 - 1,000,000+ queries Ash Wednesday 2021- 2/16/2021 - 1,000,000+ queries Clearly, a large number of searchers believe that a groundhog named Punxsutawney Phil can really predict the weather as seen by the 2 day query volumes. Lunar New Year showcased as a Google Doodle this year (Happy Year of the Ox) and Ash Wednesday 2021 made the top three on Fat Tuesday. Impeachment Trial and Politics-Related Keywords January 2021 had more keywords related to politics with the Capitol riot and the Inauguration being the biggest drivers. We still had an impeachment trial and a weather emergency to stoke search interest in February: Liz Cheney - 2/3/2021 - 200,000+ queries Impeachment trial - 2/8/2021 - 1,000,000+ queries Ron Wright - 2/8/2021 - 200,000+ queries Stacey Plaskett - 2/9/2021 - 500,000+ queries Stacey Plaskett - 2/10/2021 - 500,000+ queries Ted Cruz - 2/18/2021 - 2,000,000+ queries Liz Cheney and Stacey Plaskett were queried because of their involvement in the Impeachment trial. Ron Wright, the US representative from Texas, died of COVID-19 and Ted Cruz, a senator from that state, made the news because of his trip to Mexico while the majority of his constituents were dealing with a power outage and freezing temperatures. More Stock Market Phrases With the meme stock movement that hit a peak last month, AMP has started a new keyword category called “Stocks”. Here are the 3 most popular terms from last month: Tilray stock - 2/9/2021 - 200,000+ queries Bumble stock - 2/11/2021 - 500,000+ queries GME - 2/24/2021 - 2,000,000+ queries Tilray is a Canadian pharmaceutical and cannabis company that got a boost in its stock price with the deal to import and distribute medical cannabis in the UK. The company behind the dating app Bumble went public and GameStock was back in the top 3 most queried terms on the 24th with more support from Reddit users. Stay Home and Watch Something During the pandemic, the number of phrases making the daily top 3 that are related to television shows and movies increased. February 2021 had a long list of phrases: Firefly Lane - 2/3/2021 - 500,000+ queries Malcom and Marie - 2/5/2021 - 5,000,000+ queries Britney Spears documentary - 2/8/2021 - 500,000+ queries To All The Boys I Loved Before 3 - 2/11/2021 - 500,000+ queries Judas and the Black Messiah - 2/12/2021 - 500,000+ queries Cruella - 2/16/2021 - 200,000+ queries Nomadland - 2/19/2021 - 200,000+ queries Spider-Man: No Way Home - 2/23/2021 - 200,000+ queries Golden Globes 2021 - 2/26/2021 - 500,000+ queries Tom and Jerry - 2/26/2021 - 500,000+ queries Golden Globes 2021 - 2/28/2021 - 2,000,000+ queries The AMP team wholeheartedly believes the popularity and financial success of a TV or Film production can be predicted by its search interest. Did any of the shows or movies that you streamed last month make this list? Are you excited about any of the upcoming films that had a trailer drop (Cruella) or a title revealed (Spider-Man: No Way Home)? If so, you’re part of a large group. Phrases related to a particular Disney+ show made the daily top 3 numerous times in February. Due to the show’s mysterious nature, it was a good fit for Google as viewers went to the search engine to learn more (Warning: spoiler-ish phrases ahead). WandaVision episode 5 - 2/4/2021 - 200,000+ queries Agatha Harkness - 2/18/2021 - 1,000,000+ queries Scarlet Witch - 2/25/2021 - 500,000+ queries Hopefully soon, we won’t be cooped up in the house too much longer. Warmer weather and a larger vaccinated population should help. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.
What Do Capricorns Hate? The Burning (with hatred) Questions We Google About the Twelve Signs of the Zodiac For Valentines Day 2021 we decided to explore the top "hate" queries associated with every astrological sign according to their Google search volume. Since we're SEOs and not astrologers, in addition to our search intelligence insights we'll also include the top image associated with every query. Also make sure to check out our companion piece to this article, The Most Loved Zodiac Sign, Search Listening, and Why I’m Glad I’m not a Gemini, for more Zodiac search volume fun! What Do Capricorns Hate "What do Capricorns hate" was tied with "Scorpio hates" for the position of most searched “sign” + “hate” query. According to the highest ranking image for this query, Capricorns dislike it when negative and critical people are discouraging and disparaging to others. They understandably dislike self-important people along with moochers, liars, flakes, and gossips. Capricorns can easily tell the difference between clever and obnoxious behavior and dislike the latter. There were eight instances where Google showed search volume for a sign plus the word “hates”. We thought it would be interesting to share the most common “hates” queries by MSV along with some other bonus insights. Keyword Volume scorpio hates 140 virgo hates 110 taurus hates 90 sagittarius hates 90 libra hates 40 aries hates 10 capricorn hates 10 aquarius hates 10 Scorpio Hates Self sufficient Scorpios hate relying on others, not being in control and being left unaware. They despise disloyalty, dishonesty, and greed. They aren't fond of the dispassionate and people who can't take a joke, but also don't you dare tell a Scorpio to "get over it". Scorpios don't like emotionally closed off behavior and having to explain or justify their own emotions. You can be assured that if you've just met a Scorpio, their guarded nature means they probably don't trust you yet. If you are an unmotivated freeloading failure, don't expect any sympathy from a Scorpio. Virgo Hates Keep your hands to yourself around a Virgo! They don't love touchy people who fiddle with objects around them. Virgos also don’t care for incompetent, careless, and stupid people. Boasting and whining around a Virgo is not a key to their heart. If you have a stubborn personality you might have a hard time getting along with a Virgo. Taurus Hates If you would describe yourself as a nitpicker then there is a good chance a Taurus will perceive you as pestering. Hypocritical behavior and flip flopping is especially annoying to a Taurus who values sticking to your guns. Loud and impatient behavior is a sure way to get under a Taurus's skin. Sagittarius Hates Nothing irks a Sagittarius more than assuming they are lying to you. Like Scorpio, Sag hates it when people can't take a joke. They are disinclined towards unenthusiastic people and cynical people. They don't want anyone trying to control them and hate it when folks don't play fair. Being a sore loser and not accepting when you are wrong is a sure way to get a Sagittarius on your bad side. Libra Hates Selfish, inconsiderate, and unfair behavior is extremely annoying to a Libra. Don't plan on rushing them into making a decision and always offer to return a favor you owe them. If you take advantage of a Libra's friendly nature they might not forgive you and they revile it when you bring chaos and uncertainty to their life. Aries Hates Sluggish time-wasting behavior is bothersome to Aries. Don't get in the way of a motivated Aries and don't be indirect with them either. You won't succeed in tempering their relentless optimism with cautiousness or pessimism but you'll bug them if you try. Capricorn Hates Like we said, Capricorns hate dream-crushers and the overly negative. They also reserve extra dislike for fake people and obnoxious people. Aquarius Hates Nothing turns off an Aquarius more than pushy, showy, or overbearing behavior. Give an Aquarius plenty of space and always demonstrate open mindedness when you're around them. An Aquarius considers themselves a dedicated friend so it can be extra hurtful to them if you question their friendship and authenticity. Bonus Insights "Why do people hate Capricorns" gets 110 searches a month, it's safe to say lots of other signs find this sign ornery. "Virgo man hates being ignored" also gets 110 searches a month so don't do that if you're trying to win one over. "I hate Virgo men" was the top "I hate" query with 90 searches a month. Tied for second place for this undistinguished prize with an MSV of 50 is Taurus women, Libra men, Tauruses in general, and "being a Pisces", which hits us right in the feels. The Bronze medal for "I hate" is a tie at 40 MSV between "Aries men" and "Pisces" in general. If you loved this article check out our companion piece, The Most Loved Zodiac Sign, Search Listening, and Why I’m Glad I’m not a Gemini.
The Most Loved Zodiac Sign, Search Listening, and Why I’m Glad I’m not a Gemini Self-understanding has become more important than ever. In a tumultuous world we search for meaning anywhere we can scrounge it up, trying to make sense of why we are the way we are. That’s why it’s no surprise that nearly ⅓ of Americans said they believed in astrology in a 2017 Pew Research survey, and why it’s recently enjoyed a surge of popularity especially among younger generations. We can only imagine the number would be higher if it included the amount of semi-believers and recent quarantine hobbyists. Almost all of us know our zodiac sign and the traits we supposedly have, and a solid chunk of us take it seriously. And for the true believers, the new believers, and those in denial, the best place to search for meaning is the same: Google. To honor Valentine’s day, we ran an analysis on hundreds of thousands of zodiac-related keywords using our search listening tools to find the most loved Zodiac sign. No matter what you say, we know you want to know. Using data from 2020, we found the most and least searched for pairs of zodiac signs in Google, totalling almost 19 million searches overall. We also looked into the search behind each sign to see what other data we could reveal. Using zodiac population estimates we looked out for differences in the data and the uneven distribution of birthdays throughout the year (turns out there aren’t that many Aquariuses!) Disclaimer: Results for Cancer should be taken with a grain of salt. We did our best to dig into the intention behind the search results we analyzed to remove any data related to the disease cancer, but we erred on the side of overstripping the data. Don’t be sad if you see Cancers aren’t getting the love they deserve. Results With our treasure trove of data we answered your most burning zodiac love questions: Who is the most popular zodiac sign? Who is the most popular zodiac couple? Who is the most loved sign on Valentine’s day? Who do people want to attract the most? And how do they want to do it? (Spoiler alert: it isn’t very romantic) Here’s what we found. Most Popular Zodiac Sign Leo (July 23 - Aug 22) Leos, known for being outgoing and confident, seem to be the most popular by far to be paired with another zodiac sign in search. This is made even more impressive by the fact that Leo is the 2nd rarest sign in the United States (behind Aquarius). Sagittarius (Nov 23 - Dec 22) Extroverted, funny Sagittarius received the next highest amount of searches, despite being the 3rd least likely sign to be born under. Scorpio (Oct 24 - Nov 22) In third place is passionate and intuitive Scorpio, the most common zodiac sign amongst Americans. Most Popular Zodiac Couple Top 10 Searched For Zodiac Pairs Rank Pair Average Monthly Search Volume 1 Leo + Sagittarius 251,470 2 Gemini + Leo 236,990 3 Leo + Scorpio 225,160 4 Leo + Virgo 201,460 5 Scorpio + Sagittarius 187,500 6 Leo + Pisces 185,530 7 Gemini + Sagittarius 178,530 8 Libra + Sagittarius 173,150 9 Scorpio + Pisces 170,270 10 Taurus + Scorpio 170,130 Bottom 10 Searched For Zodiac Pairs Rank Pair Average Monthly Search Volume 57 Taurus + Cancer 114,710 58 Gemini + Capricorn 113,560 59 Capricorn + Aquarius 113,390 60 Cancer + Libra 112,710 61 Taurus + Capricorn 112,640 62 Taurus + Aquarius 110,140 63 Libra + Capricorn 109,120 64 Capricorn + Pisces 104,720 65 Cancer + Aquarius 101,910 66 Cancer + Pisces 93,010 The highest searched pair was Leo + Sagittarius, which has an impressive 88% on an official looking zodiac compatibility calculator I found online. They’re both flirty and fun signs that apparently hit it off well according to experts and evidence. The next most searched pair was Leo + Gemini (89% compatibility!), both upbeat and adventurous, followed by Leo + Scorpio (49%... yikes), who are a bit more balanced in their demeanor, Scorpios tending to avoid attention unlike life of the party Leos. There is expert speculation that it might be a tough match, but it seems the public is determined to make it work anyway. Leo + Virgo (57%, better) also seem to have a lot of differences to overcome, practical Virgo may not tolerate the free-wheeling behavior that seems to be Leo’s strong suit. The heart apparently cares not, when Leos are involved. Scorpio + Sagittarius were 5th most searched and the highest searched pair without a Leo. With a 49% compatibility rate, I’m beginning to wonder how accurate my mid-2000s love calculator source is. The least searched for pair was Cancer + Pisces but heed our warning that Cancer data might be misleading because Google has a hard time differentiating it from other cancer searches. Plus, the love calculator says they had 92% compatibility, so you know they belong together. Capricorn appears most in the bottom 10 list, despite both down to earth couples Capricorn + Taurus and Capricorn + Pisces having over 98% compatibility. Serious, disciplined Capricorns might be too busy to Google themselves. Most Loved Zodiac Signs “Love” The most likely pair to have “love” in a search was Cancer + Scorpio, both emotional and gentle signs who are understanding and committed (so sappy, I guess they deserve it). After that is Scorpio + Pisces, also sensitive and faithful types. Shocking exes across the nation, it appears being both devoted and considerate is the best recipe for love. Aries + Taurus are the next most likely to be searched with “love” although they are a far cry from the softies above. Action-oriented Aries can be at odds with stubborn Taurus, who like to take their sweet time mulling things over. Overall, Scorpio got the most love, although Leo was close behind (classic). (To see the biggest haters of the zodiac community, check out Sean’s article on What Do Caps Hate.) “Valentine” In February 2020, Gemini was overwhelmingly the most searched sign with “valentine” perhaps because they are thought to have two distinct sides, there is something for everyone? As astrology continues its relentless march towards becoming our dominant national religion, it follows that searches for zodiac signs + “valentine” increased over 300% from 2019 to 2020. Throughout the entire year, Virgo was most likely to be searched with “valentine” anywhere in the keyword, likely because they are very chill compared to two-face Gemini and showboat Leo (totally kidding). In a fall from grace, Leo -- perhaps pigeonholed into the status of fun summer fling -- was the least searched in February 2020 with “valentine” in the phrase. “Crush” Affectionate Pisces were the most searched with “crush.” Known to be wise and empathetic, it makes sense Pisces are more crush-worthy than harsher types. Scorpio and Leo follow in “crush” searches (it feels like they are rubbing it in our faces at this point). Most Attractive Zodiac Sign (Sorry the search world is so fraught for you, sweet loving Cancer.) Over 340,000 searches were made in 2020 about how to attract certain zodiac signs. Known by now to be highly desired, “how to attract a Leo man” and “how to attract a Scorpio man” were the most searched for phrases. Favorite Scorpio came out on top overall, followed by Aries, Taurus, and Libra. Many of the searches included a gender, and we found huge discrepancies in the amount of searches for how to attract men vs women. Leo was 7th in overall attraction searches including those with no gendered terms, yet Leo men were the 2nd most sought after, while Leo women were 11th ahead only of Cancer. There were 41% more searches for how to attract men than how to attract women, and Scorpio was #1 for both. Taurus, Aries, and Libra surpass expectations based on their share of the population, while Gemini seems to be left out in the cold. Zodiac With The Most Pick-Up Lines Unfortunately or fortunately, depending on your taste, it seems that some Gemini lovers have actually skipped over long-term attraction strategies in search of instant gratification. All is fair in love and war, which is why I am trying not to judge the fact that people are searching for pick-up lines related to zodiac signs. Of course, I couldn’t help but search the result of my sign. (Taurus, if you insist.) And unless you are one of the nearly 7,000 Americans who searched for a zodiac pick-up line in 2020, you may be surprised to learn I didn’t find a single bull/horns pun. Instead, content appears to be geared toward subtly (or not) wooing signs based on their supposed personality traits. They range from somewhat cute to very alarming, YMMV. Although not every sign even receives searches each month related to pick-up lines, Gemini has twice as many searches as any other sign. Inquirers are encouraged to draw unsuspecting Geminis into a fun conversation, breaking the ice with classics such as “What would you like for breakfast tomorrow morning?” I’m just saying, I’m glad I’m not a Gemini. Most signs had a fairly even distribution throughout the year of pick-up related searches, but a few seasonal outliers were much more popular during certain times of the year. Pick-up artists looked to ensnare cozy Pisces, born in February/March, much more often in September and December than the rest of the year. Taurus born in April/May was most popular in November, and Libra born in September/October was most popular in January. May/June baby Gemini was especially targeted in the spring, while falling out of favor in the fall. Scorpio was most popular in the winter, but not in the summer, and is born in October/November. Love is indeed a fickle thing. - - - Some signs seem to have a flair for drama, ups and downs, and limited spikes of interest, while others remain universally loved at consistent rates. Being a Leo or Gemini sounds like hard work in my humble opinion, hopefully as exhibitionists they enjoy themselves. We’ll leave you with this: You don’t have to believe in astrology to find it fun, and you don’t have to be a Leo to have a shot at love. Just know that no matter what your sign, someone is searching for you.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Last Month of 2020 It’s been quite a year, eh? After November with all of the election query volume, we weren’t sure we’d have the energy to craft another examination of Google Trends data. Thankfully, if we learned anything from this year, we know that we are more resilient than we ever imagined and we have the strength to write as many articles as needed to close out the year. Even though December didn’t have an election, there were plenty of things that people found interesting and turned to Google to find more information. Here are the highlights from the data we collected from Google Trends. December Doodles The keyword phrases with the most queries were all attached to Google Doodles in December 2020. They were the only phrases reported as having 10 million plus queries. Sudan the last male northern white rhino - 12/19/2020 - 10,000,000+ queries Winter Solstice Great Conjunction - 12/20/2020 - 10,000,000+ queries New Year's Eve - 12/30/2020 - 10,000,000+ queries Each of these phrases were connected to a Doodle that sat at the top of Google.com. Every click on the Doodle drove users to the Google result page with the phrase populated in the search box. The case and the punctuation are copied exactly as they are reported in Google Trends so if the phrase has multiple words in lowercase, that’s what we report here. The first keyword is related to the ongoing rhino conservation efforts and the dangers of extinction. With Jupiter and Saturn appearing close to each other in the sky, there was a Doodle created to celebrate a vision that has not been seen in almost 800 years. Lastly, Google had a Doodle up for NYE. The AMP team finds it interesting that the days of the query volume are shifted one day ahead of the actual event (Example: New Year’s Eve is December 31st, not December 30th). This shift in the data may be due to how Google Trends is measuring the beginning and ending of days. An earlier start time could account for this shift. Holidays December is known for its holidays. Here are the phrases that we categorized as Holiday terms. Best Buy - 12/14/2020 - 2,000,000+ queries Santa Tracker - 12/23/2020 - 5,000,000+ queries Merry Christmas wishes - 12/23/2020 - 500,000+ queries Merry Christmas - 12/24/2020 - 1,000,000+ queries Restaurants open on Christmas - 12/24/2020 - 500,000+ queries Happy New Year 2021 - 12/30/2020 - 1,000,000+ queries Ball Drop 2021 - 12/31/2020 - 1,000,000+ queries Best Buy made the list because they had sold out of gaming consoles and were restocking on the 15th. The Santa Tracker is a perennial favorite, but is the popularity waning? Search query volume for this phrase peaked in December 2018. Santa may need a little more PR next year. Along with the other Christmas phrases, we saw the utilitarian phrase of “Restaurants open on Christmas” made the top 3. We hope that restaurants received more orders this year as the pandemic has taken a large toll on the industry. Finally, there were more New Year’s Eve queries including one related to the famous ball drop. What Are We Going To Watch? We saw a good number of queries related to streaming video content. Here’s the list of shows and movies that were noteworthy in December. Selena Netflix - 12/3/2020 - 500,000+ queries Mandalorian - 12/18/2020 - 2,000,000+ queries Mandalorian - 12/18/2020 - 1,000,000+ queries The Midnight Sky - 12/23/2020 - 500,000+ queries Soul - 12/24/2020 - 1,000,000+ queries Wonder Woman 1984 - 12/25/2020 - 5,000,000+ queries The Mandalorian’s Season 2 finale was so popular that it made the top 3 twice (somehow) on the 18th. Glitches like this one are not new to the AMP team, but we report them just the same. The big winner appears to be Wonder Woman 1984, which received the most query volume of any video content related phrase. Broadcast TV drove queries too, but at smaller volumes. Timothee Chalamet - 12/12/2020 - 1,000,000+ queries Who Won 'The Voice' 2020 - 12/15/2020 - 500,000+ queries LeAnn Rimes -12/16/2020 - 500,000+ queries There were a couple of celebrity names queried because of their appearance on shows. Timothée Chalamet hosted Saturday Night Live and LeAnn Rimes won this season’s The Masked Singer competition. People also wanted to know who won The Voice this year, but clearly the winner’s name wasn’t that important. Gaming and Tech News There were some notable keywords that are related to video games, for good and bad reasons, that made the daily top 3 in December. Fortnite Season 5 - 12/1/2020 - 1,000,000+ queries Cyberpunk 2077 - 12/7/2020 - 1,000,000+ queries Cyberpunk 2077 - 12/7/2020 - 500,000+ queries Cyberpunk 2077 - 12/9/2020 - 1,000,000+ queries On December 1, Fortnite Chapter 2, Season 5 launched and is set to end on March 15, 2021. Cyberpunk 2077 had a large promotion and made the top 3 twice (again, somehow) on the 7th. The game launched on the 10th of December, but news of glitches and poor performance on game consoles drove queries even higher. Beyond video games, there were other tech related keywords that made our list. Spotify - 12/1/2020 - 2,000,000+ queries Airbnb stock - 12/9/2020 - 500,000+ queries Bitcoin - 12/16/2020 - 500,000+ queries Spotify’s yearly release of “Your Top Songs” has been gaining popularity over the years. Take a look at what this feature does for search interest in the brand every December. AirBnB went public and Bitcoin hit a record high last month (and it keeps increasing)! Fall and Winter Sports Our last section of the year is focused on sports. Just over a third of the queries that made the daily top 3 were related to sports, which is typical of pre-Covid months. The list of the 2 Million plus queried phrases includes mostly NFL-related keywords. Russell Westbrook - 12/2/2020 - 2,000,000+ queries Steelers - 12/6/2020 - 2,000,000+ queries Cowboys vs Ravens - 12/8/2020 - 2,000,000+ queries Browns - 12/14/2020 - 2,000,000+ queries Raiders - 12/17/2020 - 2,000,000+ queries Alabama football - 12/18/2020 - 2,000,000+ queries NFL scores - 12/19/2020 - 2,000,000 + queries Steelers - 12/21/2020 - 2,000,000+ queries Dolphins vs Raiders - 12/26/2020 - 2,000,000+ queries Maybe when we can attend live games, we’ll see this sports-focused distribution more often in our monthly reports. Check out Google’s Year in Search 2020 if you haven’t already. It is powered by Google Trends so if you have been reading this series regularly, much of it won’t be news to you. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for September 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. September 2020 At a Glance In September 2020, we saw that sports-related keywords took up many of the top 3 queries on a daily basis. Out of the 90 we collected for the month, 48 of them were about a sports team, event, or athlete. There was so much interest in sports that we saw peculiar results in what Google Trends reported on two days of the month. On September 11 and 22, the same phrase was repeated twice as the second and third most popular query of the day: Naomi Osaka - 9/11/2020 - 1,000,000+ queries Naomi Osaka - 9/11/2020 - 500,000+ queries Lakers - 9/22/2020 - 1,000,000+ queries Lakers - 9/22/2020 - 1,000,000+ queries The AMP team is not sure what happened here or why there was a glitch. Since we look at these phrases every day, we have noticed that the results can vary from day to day. The top 3 can be different in 48 hours from the first time we check it, which is typically the next morning. This is the first time we have seen the top 3 have duplicates in two days of the month. Politics were the other big category for keyword volume where the first Presidential debate drove searches. Lastly, video games and a fast food chain’s celebrity meal made for interesting data points that we will showcase later on in this article. The Top Queried Phrases (Mostly Google Doodles) As is typical, many of the keyword phrases that drove over 10 million queries in a day were connected to Google Doodles. These queries are recorded whenever a user clicks on the Doodle and is brought to a result page for the user to learn more about the subject. The one exception happened on the 18th with the news of Ruth Bader Ginburg’s death. Labor Day - 9/6/2020 - 10,000,000+ queries Terry Fox - 9/12/2020 - 10,000,000+ queries Felicitas Mendez - 9/14/2020 - 10,000,000+ queries Ruth Bader Ginsburg - 9/18/2020 - 10,000,000+ queries Jovita Idár - 9/20/2020 - 10,000,000+ queries Google - 9/27/2020 - 10,000,000+ queries There was a Doodle created to commemorate Labor Day. We’ve seen this kind of Doodle for other holidays like the 4th of July, but there were no other related queries to the holiday unlike what we covered for the Fourth in our July Search Trends post Terry Fox was a Canadian athlete and humanitarian who, after losing his leg to cancer, decided to run across his country to raise awareness and funds for cancer research. This first run was called the “Marathon of Hope '' and is now celebrated each year since 1981 on September 13th were people can walk, run or cycle as a part of the Terry Fox Run. On the first day of Hispanic Heritage Month 2020, Puerto Rican civil rights pioneer Felicitas Mendez was celebrated. She led and won the lawsuit that resulted in the first US federal court ruling against public school segregation in 1946. Another Google Doodle celebrated Jovita Idár, who was a pioneer in the fight for Mexican-American civil rights at the turn of the 20th century. Finally, Google’s declared birthday is September 27th and they celebrated with a Doodle. Happy 22nd birthday! Political Queries As we reported last month, we are seeing an increase in the number of queries related to US politics making the daily top 3 due to this year’s Presidential Election. Here is the list of the most popular ones from last month: Amy Coney Barrett - 9/25/2020 - 2,000,000+ queries Presidential debate - 9/27/2020 - 1,000,000+ queries Debate - 9/28/2020 - 5,000,000+ queries Presidential debate - 9/28/2020- 5,000,000+ queries Presidential debate - 9/29/2020 - 1,000,000+ queries Trump - 9/30/2020 - 2,000,000+ queries The announcement of Amy Coney Barrett as the Supreme Court nominee drove queries on the 25th. Then, the topic of the Presidential debate really motivated people to query Google as debate-related keywords stayed on Google Trends’ top 3 for three days straight. Knowing that this year’s Presidential debate didn’t have as many viewers as the one in 2016 did (73 million vs. 84 million viewers), we pulled charts to see if the search volume levels followed the same pattern. Looking at the past 5 year trend on “presidential debate”, the 2020 timeframe actually had higher search volume. We then researched the trend for “debate” over the past 5 years. Looking at this phrase’s 5 year trend, we saw that the 2016 Presidential debate drove more query volume than this years. When we looked at data from 2004 to present on each of those phrases, the 2012 debate was the winner in terms of search volume. McDonald’s Celebrity Meals Last month, McDonald’s revitalized their celebrity meals program and announced their first one since Michael Jordan’s in 1992. Travis Scott McDonald's - 9/8/2020 - 1,000,000+ queries Supported with TV commercials, Travis Scott’s favorite Mikey D’s order made the top most queried phrases on September 8th. This phrase was the first one that fit into the AMP Team’s category of “Food” since last year when the restaurant chain WingStop was giving out free wings on July 29th. We’re fascinated when marketing a new promotion gets enough momentum to drive people to search for more information about it. We’ll keep an eye on Google Trends to see if other McDonald’s celebrity meals are as popular. Video Games There were two big news releases about video game systems in September 2020. PS5 pre-order - 9/16/2020 - 5,000,000+ queries Xbox Series X pre order - 9/21/2020 - 2,000,000+ queries The PS5 has made the top 3 queries in both April and June of 2020. The Xbox made its debut last month. Without knowledge of query volume from previous months, you can see that the more popular system is Sony’s Playstation. Brands should closely inspect the amount of search volume their products receive as compared to their competitors as a part of their own brand health analysis. The NFL Returns And So Do The Queries In August, we were amazed at the query volume the NBA was getting and wondered how it would fare once the NFL came back to playing live games. Well, the league’s return certainly made an impact into our daily collection. Here are the top phrases across the month: NFL - 9/9/2020 - 5,000,000+ queries Eagles - 9/12/2020 - 2,000,000+ queries Tom Brady - 9/13/2020 - 2,000,000+ queries NFL Scores - 9/13/2020 - 2,000,000+ queries Dallas Cowboys - 9/13/2020 - 2,000,000+ queries Steelers - 9/14/2020 - 2,000,000+ queries Broncos - 9/14/2020 - 2,000,000+ queries Thursday Night Football - 9/17/2020 - 2,000,000+ queries Patriots - 9/20/2020 - 2,000,000+ queries Packers - 9/27/2020 - 2,000,000+ queries Chiefs - 9/28/2020 - 2,000,000+ queries The term “NFL” has seen steady search volume growth since 2004: With no pre-season games and other sports competing for attention, the phrase “NFL” underperformed last month when compared to September 2019. We’re wondering if we are seeing a shift in search behavior this year. We’re keeping an eye on this trend line to see if October 2020 will outperform September 2020 as fans get more acclimated to this weird season. On the NBA side of the sports keyword universe, the AMP team felt nostalgic to see the battle between the Celtics and Lakers in the daily top three keywords. Celtics - 9/3/2020 - 500,000+ queries Lakers - 9/4/2020 - 1,000,000+ queries Celtics - 9/5/2020 - 200,000+ queries Lakers - 9/6/2020 - 1,000,000+ queries Celtics - 9/7/2020 - 500,000+ queries Celtics - 9/9/2020 - 1,000,000+ queries Celtics - 9/11/2020 - 1,000,000+ queries Celtics - 9/17/2020 - 1,000,000+ queries Lakers - 9/18/2020 - 2,000,000+ queries Celtics - 9/19/2020 - 1,000,000+ queries Lakers - 9/22/2020 - 1,000,000+ queries Lakers - 9/22/2020 - 1,000,000+ queries Lakers - 9/24/2020 - 2,000,000+ queries Celtics - 9/25/2020 - 500,000+ queries Lakers - 9/26/2020 - 1,000,000+ queries Lakers -9/29/2020 - 2,000,000+ queries Although they didn’t meet each other on the court during the 2020 NBA playoffs, it was nice to see them competing in Google Trends. (Beat L.A. in 2021!) Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.
Many brands are beginning to look at how they can express their brands through voice apps. With the maturing of voice to text technology and the growing prevalence of voice activated devices in our homes and pockets, the time is now to create a voice marketing strategy. In this article, we discuss the steps a brand can take to best express itself through a voice experience and explore some real-world examples. How To Create a Voice Marketing Strategy At its core, a voice marketing strategy is defining how a brand can reach its audience as they interface with voice-enabled technology. To set up this strategy, three main areas need to be discussed and understood. A brand should have a good sense of how their audience is using voice technology in their day to day. Knowing what the audience is seeking via voice queries or commands will help to shape the brand’s strategy. A brand should understand what part of its overall marketing and/or communication strategy would work well on voice-enabled technology. If there is information that has been deemed important in other marketing channels to deliver to the audience that can be satisfied by answering natural language questions, this type of communication may be a good candidate for a part of a voice marketing strategy. A brand should bring to light any part of the marketing strategy that would fit in the unique format of a voice-enabled experience. Using the framework of voice technology can provide brands with new touchpoints to increase and strengthen audience engagements. Examples of Voice Marketing Strategies In Action Brands often find inspiration for their own strategy (or counterstrategy) by reviewing other applications already in the marketplace. Here are some examples of voice strategies in action. Voice Marketing In Customer Service Voice assistants by definition are set up to “listen” for input from someone asking a question or stating a command and providing a response through the interpretation of that input. Backed up with AI, voice enabled technology can provide great support for your brand’s customer care unit. They can handle many of the frequently asked questions from your audience, providing quick answers when needed. Typically designed as chatbots, these applications can improve your brand’s efficiency and productivity. Since they can be available 24/7. Voice enabled services can provide helpful services to your audience whenever they need them. Chatbots can save up to 30% in customer support cost and can help businesses save on customer service costs by speeding up response times and answering up to 80% of routine questions. In addition to the efficiency that comes from the speed of answers and “always-on” services, the audience queries can be used to create helpful content in other areas to improve customer relations in other brand touchpoints. Voice Marketing In Search Optimizing your website for voice activated searches is becoming more important than ever as more people use devices with Google Assistant by speaking their queries. Most often, a featured snippet in Google’s search result is the answer to a voiced query. Featured snippets appear at the top of organic results and receive an 8.6% click through rate. Conducting research on natural question queries that are related to your brand is the first step for voice search. Once you have a list of query targets, you can use a tool like SEMRush to see which of those queries trigger a featured snippet result. From there, you can make changes to your site so that your site’s information is presented in that spot of Google results; therefore, putting your brand’s content as the script that Google reads back to the person who asked the query. Some of the changes to the site you can make include creating bullet point lists that answer natural language questions succinctly. Beyond this initial strategy, brands who are focused on a voice search marketing strategy make a plan to create pages that are designed to quickly answer important audience questions as they discover them through analyzing their site’s data and audience surveys. Voice Marketing In Applications Brands are developing applications that are made available on marketplaces such as Google and Amazon. Each of these marketplaces have different names for the applications that live on their platforms - Skills are for Alexa and Actions are for Google. These applications are stand-alone entities and can be used to expand the brand’s reach in new ways. Many voice apps provide information that compliments the products they sell like Tide with their app that has advice for removing 200 different kinds of stains or Patron Tequila’s app that has personalized cocktail recipes. Other apps like Domino’s allows people to order a pizza and get it delivered to them with a voice command. The landscape for voice apps is still in its early stages and is ripe for innovation for brands that want to take advantage of this new frontier. Voice-enabled devices and applications can provide brands with another intimate touchpoint to reach and engage their target audience. AMP Agency can assist any brand that is looking to create their voice marketing strategy along with developing and implementing a plan to make it come to life.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for February 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Super Bowl and The Oscars February is home to two major annual events – the Super Bowl and the Oscars. Top keywords by search volume related to the Super Bowl included: Super Bowl - Feb. 1st - 10 Million+ queries Patrick Mahomes - Feb. 2nd - 10 Million+ queries Shakira - Feb. 2nd - 10 Million+ queries Super Bowl 2020 time - Feb. 1st - 5 Million+ queries Jennifer Lopez age - Feb. 1st - 5 Million+ queries What time is the Super Bowl - Feb. 1st - 2 Million+ queries Clearly, people need to know when the Super Bowl is going to start so that they can get their chili cooked in time for kickoff. The winning quarterback also seems to win in the search game (sorry, Jimmy G). As for the halftime show? Well, no matter what anyone’s opinion was about it this year, the data proves that it captivated people enough to search for both of the headlining performers. It’s quite the change in pace from last year when the headlining band did not make the top 3 queries of the day (sorry, Maroon 5). The Academy Awards - known by their more commonly searched name, The Oscars - also generated large search volumes around its date: Oscars 2020 - Feb. 8th - 5 Million+ queries Parasite - Feb. 9th - 5 Million+ queries Joaquin Phoenix - Feb. 9th - 2 Million+ queries Laura Dern - Feb. 9th - 2 Million+ queries It’s interesting to see what topics other than the name of the event itself drove people to search. This year, it was the name of the Best Picture, Best Actor, and Best Supporting Actress. As for the name of the event itself, we noticed that when compared to last year, the query volume for the 2019 Oscars was higher. Oscars 2019 - Feb. 24th - 10 Million+ queries Comparing these two numbers, we wanted to see the data presented via Google Trends’s chart. By using the search term, “the oscars”, we queried Google Trends to see the popularity of the term in the USA over the past 5 years: This chart further indicates that the Oscars drove less searches this year than most years prior. We wonder if the earlier date of this event (the awards ceremony typically occurs near the end of the month) or a less interesting year in film is the reason for less interest this time around. When it comes to comparing the Super Bowl to the Oscars, there isn’t much of a comparison between search volumes: Other Sports in February Besides the Super Bowl, here are the other sports related queries: Ryan Newman - Feb. 17th - 10 Million+ queries Tyson Fury - Feb. 21st - 5 Million+ queries Daytona 500 - Feb. 15th - 2 Million+ queries All-Star Game - Feb. 16th - 2 Million+ queries XFL - Feb. 8th - 2 Million+ queries NASCAR had a few queries make our list this month. The top queried phrase was related to Ryan Newman’s crash at the Daytona 500. Boxing had another top phrase with people looking for more information about the fighter Tyson Fury. Meanwhile, the NBA All-Star game and the new American football league, the XFL, drove people to search for scores and stats.. Coronavirus In January, we saw the first spike of search interest about the disease occur on the 21st. Even though the subject has been in the news since that day, the topic didn’t make our top queries until late in February: Coronavirus symptoms - Feb. 25th - 1 Million+ queries Coronavirus update - Feb. 23rd - 500,000+ queries Coronavirus in usa - Feb. 25th - 500,000+ queries Coronavirus New York - Feb. 29th - 500,000+ queries The news about this virus has been ongoing since January, but in February, the number of search queries behind specific phrases was on the lower side. Typically, top phrases are over 10 million queries, while “Coronavirus symptoms” only reached just over 1 million. Even though the topic seems to be searched for with different queries, the volume appears to indicate that last month in February, people weren’t seeking information about it as often as other topics. Primary Elections With the Impeachment trial wrapping up and the presidential election primaries heating up, queries related to politics were plentiful in the month of February. Here are the top queried phrases of the month : Iowa caucus results - Feb. 3rd - 5 Million+ queries Mitt Romney - Feb. 5th - 5 Million+ queries Democratic debate - Feb. 19th - 5 Million+ queries Nevada caucus - Feb. 22nd - 5 Million+ queries South Carolina primary - Feb. 29th - 5 Million+ queries Interesting to note: the keyword “New Hampshire Primary” only drove 500,000+ queries. We theorized that its outcome was less in question than the other primaries. Social Media Driven Queries Lastly, there were fun queries that were driven by social media mentions and activities: Broom standing up - Feb. 10 - 2 Million+ queries Galentine’s Day - Feb 13. - 200,000+ queries The broom standing up query was based on the hoax that there was a special gravitational pull that occurs only on February 10th. NASA explained that standing a broom on its own can happen on any day because of basic physics. The day before Valentine’s Day has become an unofficial holiday and its search query popularity really popped this year: Are there marketing opportunities for Galentine’s Day next year? With a search trend like the one above, we’d say it’s likely. See you next month!
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2019. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. ‘Tis The Season For Holidays and Impeachment December had a large number of queries that reached the 10+ million mark. The majority of the phrases were relevant to the time of year, particularly about the end of the year. Here are the top queried phrases of the month: Impeachment - Dec. 18th - 10 Million+ queries Winter season - Dec. 21st - 10 Million+ queries Holiday season - Dec. 23rd - 10 Million+ queries New Year’s Eve - Dec. 30th - 10 Million+ queries New Year’s Day Dec. 31st - 10 Million+ queries With the exception of the query about the president’s impeachment, all of the phrases above were initiated by Google Doodles. It’s interesting to think about the possibilities for a brand or company to get into the search results that these Doodles trigger. Since these are Doodles that Google produces every year, is there a strategy to get a piece of content that’s relevant to the season into Google’s news carousel? The other 10 million+ queries were as follows: Camille Claudel - Dec. 7th - 10 Million+ queries Juice WRLD - Dec. 8th - 10 Million+ queries Clemson vs Ohio State - Dec. 27th - 10 Million+ queries Like the majority of the aforementioned queries, Camille Claudel was the subject of a Google Doodle. As for the other two queries, both were driven by current events. The passing of American rapper, singer, and songwriter Juice WRLD drove users to query his name, while the college football game between Clemson and Ohio State became a top keyword phrase in December. The Search for the Perfect Gift Continues Shopping around the holidays drove queries in December. Like we saw in November 2019, brand names became keywords for people looking for deals. Since Thanksgiving happened late this year, Cyber Monday occurred on the first Monday of December. Take a look at some of the phrases that made the top 3 queries: Cyber Monday 2019 - Dec. 1st - 5 Million+ queries Target Cyber Monday - Dec. 1st - 1 Million+ queries Best Cyber Monday deals - Dec. 2nd - 500,000+ queries Santa Tracker - Dec. 23rd - 5 Million+ queries Dollar General - Dec. 24th - 1 Million+ queries McDonald’s - Dec. 24th - 1 Million+ queries Walmart hours Christmas eve - Dec. 24th - 500,000+ queries Bath and Body Works - Dec. 26th - 500,000+ queries At the beginning of the month, Cyber Monday drove people to search for gifts that had a discounted price or special incentive. As the days neared Christmas, people's desire to know where Santa was in the world inspired searches for an online tracker of his every move. Meanwhile, a good portion of the population could be seen searching for a quick bite to eat on Christmas Eve as they worked up an appetite shopping for last minute gifts and stocking stuffers. Sports Related Phrases Still Rule Of the 93 phrases we collected in December, 45 of them were sports-related. The subject of Gridiron Football – both collegiate and professional – makes up most of the queries, but it’s worth noting that queries related to the other football also made the list in December: Monterrey vs Liverpool - Dec. 17th - 500,000+ queries Premier League - Dec. 26th - 500,000+ queries It’s important to note that December wasn’t the only month where European soccer terms broke through to the top 3 queries of the day as reported by Google Trends for the US. We still believe these types of queries are driven by people who are checking the score of the game, but it’s interesting to see that the interest is high for a sport being played across the ocean. Other Top Queries By Category As we record queries, we categorize them by subject matter. Here are some of the top phrases by category: Entertainment December saw Star Wars at the center of the searchable universe with both the film and the TV series making up some of the top phrases in Entertainment: Star Wars: The Rise of Skywalker - Dec. 17th - 1 Million+ queries Mandalorian - Dec. 27th - 1 Million+ queries Technology One December 4th, Spotify wrapped up the year –and the entire decade, for that matter – by launching data related to each user’s listening habits over the past ten years. Spotify Wrapped - Dec. 4th - 2 Million+ queries We thought the timing of this release was strategic since there is so much attention given to shopping and the holidays. For Spotify to roll out their Wrapped insights after Cyber Monday and before New Year’s, they were able to maximize the attention they got for it. Politics With the exception of Kamala Harris dropping out of the presidential race, the rest of the political queries in December were related to the impeachment hearings, including the phrase “impeachment” that happened two weeks before the vote occurred: Kamala Harris - Dec. 3rd - 1 Million+ queries Jonathan Turley - Dec. 4th - 1 Million+ queries Nancy Pelosi - Dec. 4th - 200,000+ queries Impeachment - Dec. 4th - 500,000+ queries Gaming The subject of gaming gets queries and we have seen them show up as popular queries from month to month. Generally, a new game release triggers the query. This past month in particular, the Game Awards occurred and won themselves two spots of the top 3 queries on December 12th. Xbox Series X - Dec. 12th - 1 Million+ queries Game Awards 2019 - Dec. 12th - 500,000+ queries As we wrap up another year and kickstart a brand new decade, we look forward to seeing what the trending queries are for the future. See you next month!
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for November 2019. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Whoa – Some Non-Google Doodle Related Phrases Made It To The Top Within the last two months, the top searched terms were related to Google Doodles online. These queries were initiated by users clicking on the updated Google logo, which brought the user to Google’s search result page about the subject of the Doodle. In November, we saw some actual inputted user queries make the 10 Million mark: Day of the Dead - Nov. 1st - 10 Million+ queries History of Thanksgiving - Nov. 27th - 10 Million+ queries Walmart - Nov. 27th - 10 Million+ queries The first query above was generated by Google Doodle clicks The other two appear to be honest-to-goodness user queries. The Google Doodle for Thanksgiving day led to a query of Thanksgiving 2019, so people really did want to know more about the history of the holiday. With the gift buying season starting at the end of November, we saw a number of different retailer brands entering the top searched queries of the month. Walmart led them all and was the only retailer brand that had more than 10 million queries. People Still Love Searching For Sports Over half of the 90 phrases we collected in November were sports-related. While the NFL was the most popular subject with 23 of those phrases, the top spot for most popular sports-related queries was for college football. For two days straight, the same phrase was queried most frequently: 11/8//2019 - LSU vs Alabama - 5,000,000+ 11/9/2019 - LSU vs Alabama - 5,000,000+ This college football rivalry has been going on for many years and this year, LSU won for the first time since 2011. The Tigers’ win may have been the reason there was an additional spike in query volume for the game. Other Top Queries By Category As we record queries, we categorize them by subject matter. Here are some of the top phrases by category: Entertainment The phrase related to Entertainment that had the largest query volume for the month of November was used by people looking for the latest video streaming platform: 11/11/2019 - Disney Plus - 5,000,000+ Technology The biggest technology-related query was driven by users seeking information about an electric powered vehicle: 11/21/2019 - Tesla Truck - 2,000,000+ Politics With a contested election, an Impeachment inquiry, and a presidential campaign heating up, there was a three-way tie for the top political queries in November: 11/5/2019 - Kentucky governor race - 2,000,000+ 11/19/2019 - Quid pro quo - 2,000,000+ 11/20/2019 - Democratic debate - 2,000,000+ Holiday Shopping Drives Queries Lastly, we saw a huge jump in the Shopping query category during the month of November. As previously mentioned, Walmart was the biggest phrase in this category. Here is the list of the other queries that made the top three of their specific dates: 11/14/2019 - Walmart Black Friday - 1,000,000+ 11/18/2019 - Walmart Black Friday 2019 Ad - 200,000+ 11/28/2019 - Best Buy - 2,000,000+ 11/29/2019 - H&M - 500,000+ 11/30/2019 - Cyber Monday 2019 - 2,000,000+ The most notable aspect of this list is the use of retail brand names as queries. These retailers either had strong promotions for their holiday sales, or their sales spoke for themselves and drove search interest by word of mouth. In any case, it’s clear from the search volume that people are still interested in shopping at traditional retailers for the holidays. As the holiday shopping season progresses, AMP will keep an eye on search query trends for our clients to inform our campaigns during this busy season. See you next month!
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for October 2019. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Google Doodles Drive The Top Queried Terms The two terms with the most volume last month were showcased as Google Doodles. Joseph Antoine Ferdinand Plateau - Oct. 13th - 10 Million+ queries Sylvia Plath - Oct. 26th - 10 Million+ queries Both of these Doodles were created to celebrate each of these historical figures’ birthdays, but the queries were collected as the top queried keyword for the day prior to their actual birthday. For example, even though “Sylvia Plath” was the top keyword for October 26th, her birthday is the 27th. We’re not sure how Google is calculating the timing of these queries. If these numbers are generated by the US audience, it doesn’t make sense why they do not correlate with the day the Doodle was posted. Sports Queries Dominate October Of the 93 keyword phrases that we collected for the month of October, 55 of them were related to sports. The majority of the terms were related to Major League Baseball (21) and the NFL (20). The phrase “World Series” got the most queries for the month on October 30th with 5 Million+. This date coincided with Game 7 of the series. Many of the queries related to sports were team names: 10/3/2019 - Seahawks - 2,000,000+ 10/5/2019 - Cowboys - 2,000,000+ 10/6/2019 - Chiefs - 2,000,000+ 10/7/2019 - 49ers - 2,000,000+ 10/9/2019 - Dodgers - 2,000,000+ 10/9/2019 - Braves - 2,000,000+ 10/10/2019 - Patriots - 2,000,000+ 10/13/2019 - Seahawks - 2,000,000+ 10/14/2019 - Packers - 2,000,000+ 10/15/2019 - Yankees - 2,000,000+ 10/21/2019 - Patriots - 2,000,000+ 10/22/2019 - Astros - 2,000,000+ 10/27/2019 - Packers - 2,000,000+ 10/27/2019 - Patriots - 2,000,000+ AMP theorizes these queries were driven by users who wanted to know the score of the game that the team is playing based on the dates attached to these queries. Teams with large fan bases make the top three phrases where other teams do not. A Few Movie Keywords Made The Cut Google Search trends can be used as a predictor of successful opening weekend of a film or how large the buzz is around a certain picture. Two queries made the list in October: 10/3/2019 - Joker - 1,000,000+ 10/21/2019 - Star Wars trailer- 1,000,000+ Joker had a record breaking weekend at the box office. The interest of the Star Wars trailer is high, but it does not compare to the volume of queries associated with the keywords for the previous sequel trilogy films. Looking at Google Search Trends data over the past five years, the interest related to the latest Star Wars trailer is lower than it was for the films that were released in 2015 and 2017. This may be an indication that the upcoming film may not make as much. Interest In New Tech Apple and Google had a few of their new products make the list in October: 10/28/2019 - AirPods pro - 1,000,000+ 10/15/2019 - Pixel 4 - 500,000+ Clearly, fans of Apple are excited about the earbuds. It’s interesting that the new Google flagship phone didn’t drive as many queries as the iPhone 11. Will Google make a Doodle of its new phone? Probably not. Every Day is a Holiday Did you know that October 3rd was National Boyfriend Day? Me neither – but it drove over a million queries. We have been looking at the popularity of these non-traditional holidays over time. Here’s how National Boyfriend Day has been trending over the last 5 years: Looking at the peaks over the last 5 years, this holiday drove more search interest back in 2018 than 2019. Along with the big spikes that correspond with the actual date of the holiday, there is a complementary one that occurs a couple of months prior. The smaller spike is triggered by another holiday – National Girlfriend Day. It happens on August 1. We compared these phrases to see what the volumes looked like side by side: When we look at this view over the last 12 months, it is clear that these two holidays are intertwined. I wonder what discussions take place when National Girlfriend Day happens. Do boyfriends search for their day to see when they will get repaid for celebrating the holiday for their girlfriend? Is the lower spike of “national girlfriend day” during the timeframe of October 3rd indicative of boyfriends’ lack of planning for next year? There are just so many questions. New Holidays = New Opportunity All joking aside, these non-traditional holidays have been appearing throughout the year. AMP Agency has been looking into these types of phrases to understand if they are gaining in popularity. If we can get ahead of these trends, it can be fruitful for our clients as it makes sense for them to own or run promotions that coincide with some of these holidays. Now that October has wrapped up, we’re excited to see what trends November brings. See you next month!