BOSTON, MA – July 22nd, 2016— AMP Agency, a full service integrated marketing agency specializing in digital and experiential activations, announced its final award acceptance for the Q1 2016 award show season. AMP Agency is honored to have been nominated for 1 MITX award for their work with the LifeStyles/ SKYN brand, and to have won 1 MITX award for their work with L’Oreal’s Garnier brand, as well as 2 Reggie awards, 1 EX award and 1 PRO award.
In partnership with Lifestyles/ SKYN, AMP developed a 360 degree campaign designed specifically for Millennial men through a mix of digital, events, and partnerships. To get into the hearts and minds of the Millennial audience, AMP developed a custom, nationally distributed survey that served as the backbone for the campaign, driving everything from the places the brand showed up in, to the content served, to the time of day the audience saw the message, to the ambassadors who embraced the brand. Through gaining a deep understanding of the audience, SKYN and AMP were able to create a conversation with Millennials in a way that set the brand apart from the competition.
Awards won for this work included:
- MITX Awards- Finalist- Best Marketing to Millennials Campaign
“On behalf of the entire team at Ansell Healthcare, we are honored to be recognized by MITX for our work connecting with Millennials across both the SKYN and LifeStyles brands,” said Matt Jacobs, GM, AMP Agency. “We’re committed to engaging young people in conversations around sex and sexual wellness – and sometimes that just happens to take the form of a safe sexting emoji keyboard.”
Together, Garnier and AMP executed a campaign with traditional experiential marketing at its core, targeting 18-24 year old Millennials. The campaign, #GarnierMusic, made a giant splash at the nation’s hottest music festivals, and focused on providing millennials with one of the things they want most during festival season: style. To do this, AMP created the Garnier Salon, a custom-built hair washing and styling activation that had influencer integrations and on-site sampling at five of the nation’s top music festivals. The #GarnierMusic program was named the most popular destination at all festivals it visited, and a “not to miss” by numerous notable blogs and publications, generating over 121M impression over the course of the summer.
Awards won for the #GarnierMusic campaign included:
- Reggie Silver Award – Best Age-Specific Campaign
- Reggie Silver Award – Best Experiential Marketing Campaign (Budget Over $1M
- EX Gold Award – Best Sampling Campaign
- MITX Award – Winner, Best Marketing to Millennials Campaign
- PRO Award – Winner, Best Sampling Campaign
“These announcements are especially humbling, as these awards are extremely competitive and this year’s competition was fierce,” says AMP’s CEO, Gary Colen.
To learn more about the work, click here.
ABOUT AMP AGENCY
AMP Agency is a full service marketing agency with offices in Boston, Los Angeles and New York. At AMP, we believe in better ideas created a different way. It’s in our heritage. Through the years, we’ve morphed from a non-traditional marketing agency into a full-service shop. Today, we’re a 200+ team of intellectually curious individuals who are eager to solve your business challenges.
We're proud to work with amazing clients including industry leaders like Maybelline New York, Hasbro and Ansell Healthcare. To learn more, visit https://www.ampagency.com
For over 100 years, Garnier has created innovative, performance-driven products covering all types of beauty needs. Present in more than 65 countries, the brand draws its strength from its young and resolutely optimistic spirit. Garnier’s expertise has expanded to cover several areas in the beauty field with iconic and world renowned products in haircare, styling, hair coloration, skincare and more. At Garnier, we embrace individuality by creating must-have products that harness the power of nature and technology to help everyone look good and feel better every day.
LifeStyles® brand condoms have been a trusted product line on the market for over 30 years. LifeStyles was the first condom brand to target women, the first to advertise on MTV, and the first condom manufacturer with a website on the Internet. While the brand has evolved and changed over time, LifeStyles has always stood for safety and reliability, and we are committed to making safe sex fun by offering new and unique products to meet every need and desire.
ABOUT THE REGGIE AWARDS
Since 1983, the REGGIE Awards have been the premier industry awards program recognizing the best marketing campaigns activated by brands and agencies. The name – REGGIE – was originally chosen because it symbolizes results by "making the cash register ring” with consumers. The Super REGGIE recognizes the highest level of achievement and is awarded to the "best-in-class” from the Gold category winners. It is the most honored award in the Brand Activation industry, recognized as the crème de la crème in the marketing world.
ABOUT THE EX AWARDS
The EX Awards is the world’s largest recognition program for experiential marketing with 23 categories spanning every type of brand experience.
ABOUT THE MITX AWARDS
The MITX Awards show is the largest and most prestigious annual awards competition in the country for technology and digital innovation. The categories in this year’s program showcase the disruptive marketing, creative, and emerging technologies happening in New England.
ABOUT THE PRO AWARDS
Now, in its 26th year, The PRO Awards is the gold standard for excellence in promotional marketing. Recognizing outstanding promotion marketing campaigns—from events/experiential and multicultural, to entertainment and local.