Optimizing look-to-book ratios through journey design.
As a leading tour packager in an increasingly saturated online market, Collette needed to find new ways of driving awareness and sales in order to ensure sustained growth. AMP launched a multi-channel strategy to engage consumers at every stage of the travel exploration process through smarter targeting activated by a Data Management Platform (DMP). The integrated channel activation led to a 25% increase in total revenue and a 47% improvement of return on ad spend YOY.
Princess Cruises needed an agency partner to heighten relevance during consumer searches and help establish the brand as a market leader in Alaskan cruises. AMP redefined Princess’s SEO strategy with enhancements and a restructuring of the brands paid search accounts. Our on-site and off-site optimization led to a 38% decrease in CPC, a 16% increase in CTR, and a 61% decrease in cost per lead. Shortly thereafter, our diligent improvements to the site architecture of the Princess Cruises website helped the brand achieve its ultimate goal of achieving the #1 organic search ranking for the term “Alaska Cruise.”