Travel & Hospitality
Optimizing look-to-book ratios through journey design.
Our POV
Recent advances have set new benchmarks for the travel industry. From airlines, to hotels, to OTAs, every segment is witnessing a radical transformation in consumer expectations. Travelers now demand interactions that are immediate, highly personalized and rich in context, while media channels amplify advocacy or dissatisfaction more widely than ever before.
As travel & hospitality marketers race to adapt, this new landscape provides opportunities for savvy brands to customize and simplify multi-channel customer experiences. By blending high tech with a human touch, travel brands can more effectively meet and cater to their consumers’ needs.
Get our 2016 whitepaper: Targeting Moments of Need in the New Travel Landscape
Case Studies
DIGITAL RE-BRAND + TECHNOLOGY RE-PLATFORM
Transforming a regional brand into a worldwide destination for Caribbean tourism.
Read Our Case Study
EXPERIENTIAL AND INTEGRATED MEDIA STRATEGY
Elevating a challenger brand through partnerships and high-impact media.
Read Our Case StudyQuick Studies
CAMPAIGN PLANNING + MEDIA BUYING
As a leading tour packager in an increasingly saturated online market, Collette needed to find new ways of driving awareness and sales in order to ensure sustained growth. AMP launched a multi-channel strategy to engage consumers at every stage of the travel exploration process through smarter targeting activated by a Data Management Platform (DMP). The integrated channel activation led to a 25% increase in total revenue and a 47% improvement of return on ad spend YOY.
SEARCH RESTRUCTURING
Princess Cruises needed an agency partner to heighten relevance during consumer searches and help establish the brand as a market leader in Alaskan cruises. AMP redefined Princess’s SEO strategy with enhancements and a restructuring of the brands paid search accounts. Our on-site and off-site optimization led to a 38% decrease in CPC, a 16% increase in CTR, and a 61% decrease in cost per lead. Shortly thereafter, our diligent improvements to the site architecture of the Princess Cruises website helped the brand achieve its ultimate goal of achieving the #1 organic search ranking for the term “Alaska Cruise.”
