Optimizing look-to-book ratios through journey design.
Recent advances have set new benchmarks for the travel industry. From airlines, to hotels, to OTAs, every segment is witnessing a radical transformation in consumer expectations. Travelers now demand interactions that are immediate, highly personalized and rich in context, while media channels amplify advocacy or dissatisfaction more widely than ever before.
As travel & hospitality marketers race to adapt, this new landscape provides opportunities for savvy brands to customize and simplify multi-channel customer experiences. By blending high tech with a human touch, travel brands can more effectively meet and cater to their consumers’ needs.