Our client, ECCO shoes, launched a new line – the ECCO Shape collection. These shoes were created to be both sexy and comfortable to wear. To help with the launch of the innovative shoe line, AMP directed a digital OOH ad campaign in malls across the country to build awareness and promote ECCO shoes fashion shows held at their U.S. storefronts.
As the world leader in the production and sale of high performance rubber outsoles, Vibram wanted to raise awareness of their FiveFingers brand amongst outdoor and running enthusiasts. In a crowded category with big players like Reebok and New Balance, AMP drove mindshare by focusing on influencers who championed the minimalist running shoes mindset. Hyper-targeted and high-impact digital, print, and OOH media reached this unique niche and engaged an elite group of trail runners to drive credibility and word of mouth. A custom-built brand community allowed us to house original content tied to the product and lifestyle — ultimately resulting in a marketing campaign with a 3:1 ROI.