Fashion & Footwear

Tailoring Innovative Activations to Help Brands Dress for Success

Our POV

In an increasingly crowded market where success was once measured by what was sold per square foot, the key to creating a lasting and rewarding relationship in the apparel world nowadays lies in how a brand approaches shoppers every step of the way. From first impressions, all the way through purchase. At AMP, we always look to provide engaging digital connections and personalized experiences to maximize awareness, increase traffic, drive ROI, and most importantly, outperform the competition.

KPIs

  • Sales and Market Share
  • Customer Lifetime Value
  • Average Customer Spend
  • Coupon and Rebate Redemptions
  • eCommerce Sales
  • Store Foot Traffic
  • Repeat Visits
  • Inventory Turnover
  • Loyalty Program Subscribers
  • Average Review Rating
  • Brand Loyalty
  • Share of Voice

Expertise

  • Product Campaigns
  • Shopping Experiences
  • Targeting and Re-Targeting
  • Web & Mobile Development
  • Mobile Companion Experiences & Apps
  • Creative & Content Development
  • Customer & Influencer Engagement
  • Social Media Strategy & Management
  • Customer Loyalty Programs
  • Local Targeted Search
  • eCommerce
  • SEO

Case Studies

RIPS SEWED, BRAND LOVE REAPED

Bringing Patagonia's philosophy to life and delivering it directly to people across the country.

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ENTERING THE U.S. MARKET

Launching a UK-based brand in the U.S. with a strategic and stylish integrated marketing campaign.

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MAKING THE BABY BUSINESS BOOM

Nurturing highly targeted content to increase awareness and establish the brand as a category leader.

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FASHION-FORWARD COMMERCE

Digital redesign and new development platform to help lift SENA to new levels of sophistication and retail success.

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CONNECTING DIGITAL AND RETAIL

Helping one of the world's most powerful brands connect digital consumers to retail. 

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Quick Studies

STEPPING OUT OF HOME IN STYLE

Our client, ECCO shoes, launched a new line – the ECCO Shape collection. These shoes were created to be both sexy and comfortable to wear. To help with the launch of the innovative shoe line, AMP directed a digital OOH ad campaign in malls across the country to build awareness and promote ECCO shoes fashion shows held at their U.S. storefronts.

BUILDING A BRAND COMMUNITY

As the world leader in the production and sale of high performance rubber outsoles, Vibram wanted to raise awareness of their FiveFingers brand amongst outdoor and running enthusiasts. In a crowded category with big players like Reebok and New Balance, AMP drove mindshare by focusing on influencers who championed the minimalist running shoes mindset. Hyper-targeted and high-impact digital, print, and OOH media reached this unique niche and engaged an elite group of trail runners to drive credibility and word of mouth. A custom-built brand community allowed us to house original content tied to the product and lifestyle — ultimately resulting in a marketing campaign with a 3:1 ROI.

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Our Clients


FASHION BRANDS WE’VE HELPED MAKE FAVORITES

Find out how we can put solutions like these to work for you.

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