EXPERIENTIAL

To make lasting impressions through innovative experiences, a brand must first know how to create an emotional connection with its consumers -- a connection that inspires and delights. It’s a tall order, but it’s one we’ve accomplished time and again.

Our approach is rooted in empathy and a thorough understanding of your ideal customer. Using our proprietary consumer shopping behavior data and data management platform, we build audience profiles that capture the needs and desires of your target -- along with how your brand satisfies those cravings.

This knowledge inspires us to create memorable experiences that resonate, build connections, and push boundaries. These experiences are built to scale, no matter where you want to deploy. This approach is a balance of heart and science, innovation and results, loyal fans and growth.

We believe great experience design doesn’t stop with the event itself. We engage our Strategy and Media teams to extend our live experiences to your broader marketing ecosystem via the right marketing channels, partnerships, and other assets relevant to your audience -- showing up at the right time and place to draw them to you. Then we figure out how to do that again, bigger and better than before.

The end result is an experience that leaves a lasting impression on your customer, helping you stay top of mind and relevant in a highly fragmented world. And this approach has earned us recognition as part of the #1 U.S. Experiential/Event Marketing Agency Network, as named by Advertising Age in their 2017 report.

As the one airline that puts people first, Southwest has always believed in showing its heart. In 2014, the company took that belief and made it literal truth, through a brand redesign that placed new emphasis on the company’s Heart logo. Southwest asked us to help bring that new look to life.

Here’s how we turned Southwest’s emphasis on Heart and Hospitality into an experience that could reach people directly.

We started with Southwest’s existing experiential program and completely redesigned it according to the new brand guidelines. Key to this process was renaming it the Southwest Porch – a change that put the brand’s emphasis on Hospitality front and center.

While the new design elevated the Southwest brand, it also created an engaging oasis away from the heat and crowds at festivals and consumer events around the country. With live performances from Southwest’s “Artists on the Rise” program and other musicians, we helped Southwest connect in a big way with its target audience.

New programing and games further underscored Southwest’s brand messaging. The activation included free Sno-Cones, Wi-Fi, phone charging stations, “Bags Fly Free” cornhole games, and a photo booth where consumers could create and print customized postcards in a matter of seconds. The flexibility in our design allowed us to tailor the Porch experience to each event, creating authentic, customizable, meaningful experiences.