DIGITAL PRODUCTS

Forging lasting bonds between brands and consumers through product-centric service design.

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OUR POV

Digital products provide a level of utility, service and access to information that have permanently shifted customers’ expectations. That’s why convenience and connectedness are no longer just nice-to-haves – they’re at the center of the consumer experience.

This dramatic shift presents not only a challenge, but an opportunity for brands as they expand beyond the brick-and-mortar world into a digital one. When it comes to empowering brands to seize this opportunity, AMP is there to help them every step of the way.

From mobile apps to interactive installations, we specialize in helping partners create digital platforms, services, and products that enhance and amplify their business offerings in groundbreaking ways.

KPIs

  • Product Strategy
  • Roadmapping
  • Service Design
  • User-Centered Design
  • Information Architecture
  • UX + Interaction Design
  • Prototyping
  • Digital Product Development
  • Emerging Platforms
  • Retail + OOH Experiences
  • Connected Personalization
  • Analytics + Reporting
  • Wearables
  • Apps

Expertise

  • iOS
  • Android
  • Windows 10
  • Web Apps
  • AR/VR
  • Mobile Web
  • Large Format
  • ATMs Touch Screens
  • Kiosks
  • Gaming Consoles (Xbox 360 / Xbox One / PS4)
  • Set Top Boxes

OUR APPROACH

UNDERSTANDING THE USER NEEDS

Success in a digital space doesn’t start with technology – it starts with people. Digital products serve both the needs of the brand and its consumer, so it’s important to not only define a brand’s needs, but gain an understanding of the needs of its users.

Getting to the heart of consumers takes more than just an interview. That’s why AMP implements a variety of techniques such as ethnography, surveys, stakeholder and user interviews, persona creation, analytics and prototyping throughout the design process. We ground each project in behavioral observation and analysis that helps us better understand user needs and design challenges. Just as importantly, we continue to test throughout the process to constantly evolve our thinking and learn from our findings.

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Identify Design Challenges

Clarify the desired business outcomes for redesign, including market growth, usability, and competitive positioning. Identify challenges to outcomes.

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Observe Behavior, Needs, Motivations

Observe the audience in context of using our product and competing products. Model the existing journeys according to emotional shifts.

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Identify Behavioral Segments

Identify key behavioral patterns and functional priorities. Segment the audience by their product usage patterns and needs.

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Model New Journey

Create new prototypical journeys that satisfy, surprise, and delight your key audiences via new emotional shifts. 

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Prototype New Moments And Journey

Create design solutions for new elements of the journey, including navigation, data collection, data visualization, communication, and feedback. Assemble new designs into prototype.

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Test And Prioritize Design Features

Test the prototype with stakeholders and audience. Create a complete list of new features affected by the new designs. Prioritize new features and designs for production.

OUR PROCESS

ENVISIONING TOGETHER

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Innovation in digital experiences requires heavy collaboration between designers and business leads. That’s why we partner with client organizations to blend into a single, cohesive team.

We design our processes to be adaptable to the realities of any brand. Whether they involve highly distributed stewardship, complex change management, or geographically dispersed teams and collaborators, we’ll make our processes work for them.

During requirements gathering, research design and analysis, we collaborate with business leads during to keep all stakeholders informed and engaged. 

One we reach established design milestones, we pull large teams together in highly interactive events to distribute updates, share new insights, and collaborate on next steps. At every stage, from research to prototyping to production, we underscore the importance of keeping entire business teams engaged.

Testing the Vision

When bringing a new digital product to life, it’s easy to get caught up in the creative exploration. But this imaginative tendency rarely results in the fastest path or most valuable results. We’ve found that once stakeholders are able to observe actual customers interacting with a prototyped version, the product vision can evolve beyond the original exploration very quickly.

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Prototypes may take a variety of forms, from hand-sketched on paper to high-fidelity wireframes, or even entire user stories demonstrated in full fidelity on native devices.

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As part of both concept development and concept testing, we prototype solutions heavily. This allows us to foster an intimate understanding of proposed features and get a sense of the scope and scale needed to complete every facet. When looking at a working model together, stakeholders are better able to make objective judgements about the value of each potential solution.

OUR WORK

EVOLVING BRANDS THROUGH TAILORED SERVICE DESIGN

Every brand brings its own combination of needs, opportunities, values, and objectives into the digital space. The unique characteristics of each of our partnerships, combined with our collaborative approach and highly adaptive processes, are what inspire us to produce the work we do. We strive to help create a wide variety of digital platforms, products, services and experiences for partners of all sizes across any sector.

MICROSOFT

REAL MADRID FAN APP

As the world’s most valuable soccer club sought new ways to support and expand its global following, Real Madrid enlisted Microsoft and AMP to develop a vision for in-stadium and match-day content features that would increase subscribership and convert casual supporters into serious fans.

Our design vision focused on innovative new ways to experience a live match via mobile - from incorporating real-time player biometric data to connecting stadium fans during play.

Our out-of-stadium experience centered on pre-game analysis, exclusive videos, and connecting local fans to each other to view matches together. The mobile app also extended marketing efforts by enabling users to purchase a full range of Real Madrid content and merchandise.

SLACKER RADIO

MOBILE IOS APP

As part of our digital rebranding of Slacker Radio, we redesigned the brand’s popular iOS apps to focus on a user experience that would drive more subscriptions. The redesigned apps helps serve as a demo of the product itself, and showcases Slacker’s all-new brand expression by highlighting its unique stations, fine-tuning dials, and semantic search.

DIRECTV

VOD + PRODUCT CONCEPTING

We partnered with DirecTV to generate concepts for its new on-demand video experiences and personalized advertising products, based on emerging viewing behaviors and new technology capabilities. Our iterative prototyping effort kept stakeholders engaged in the development of exciting new possibilities.

TAYLORMADE

R1 MOBILE TUNING APP

TaylorMade’s customizable golf clubs enable golfers to maximize accuracy and distance by adjusting the face and weight of the club head to their own swings. But, for the launch of its groundbreaking new R1 driver, TaylorMade enlisted AMP to go even further, so we developed an app so effective it became part of the physical product.

The R1 mobile tuning app lets golfers customize and adjust their drivers’ club heads on the course, in real time, helping differentiate the R1 from a highly competitive field.

The app also extends marketing efforts by allowing additional opportunities for users to browse the full range of TaylorMade products on the go.

G4

MULTI-SCREEN APPS

The purchase of the G4’s parent company, NBCUniversal, by Comcast spurred a pivot in strategy for the formerly gaming-heavy, young male-oriented network. The new vision set its sights on a more valuable target – the affluent male – and digital was to play a key role in earning and retaining this desirable audience.

AMP partnered with G4 to develop a unique, digital-first strategy and content ecosystem model, leveraging themes from on-air content into engaging digital experiences, such as digital magazines, serial second screen engagement, e-commerce destinations, local content, and utility-driven mobile apps.

This new digital strategy led the user experience design and content approach for G4’s evolution into Esquire TV, which continues to executes on our vision to earn daily interactions with its new demographic.

MICROSOFT GAME STUDIOS

HALO: WAYPOINT APPS

As part of our multi-screen strategy to support Microsoft’s blockbuster Halo franchise, AMP implemented a series of seamless, always-on touch points between the game and its Halo: Waypoint companion experience.

True to its function, we developed digitally connected apps to act more like a foot soldier’s sidearm — easy to access, quick to utilize, highly functional. They served as a complementary – but equally immersive — experiences to the more holistic admiral’s level view offered on the console.

DIGITAL PRODUCTS CLIENTS

THE COMPANY WE KEEP

  • Adobe
  • microsoft (1)
  • Disney
  • Halo_Reach
  • Real_Madrid_CF
  • Direct_Tv
  • Taylor_Made_Golf
  • Slacker_Radio_Logo
  • G4_TV
  • Mattel

Find out how we can put solutions like these to work for you.

Get in Touch
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