Forging lasting bonds between brands and consumers through product-centric service design.
Digital products provide a level of utility, service and access to information that have permanently shifted customers’ expectations. That’s why convenience and connectedness are no longer just nice-to-haves – they’re at the center of the consumer experience.
This dramatic shift presents not only a challenge, but an opportunity for brands as they expand beyond the brick-and-mortar world into a digital one. When it comes to empowering brands to seize this opportunity, AMP is there to help them every step of the way.
From mobile apps to interactive installations, we specialize in helping partners create digital platforms, services, and products that enhance and amplify their business offerings in groundbreaking ways.
Success in a digital space doesn’t start with technology – it starts with people. Digital products serve both the needs of the brand and its consumer, so it’s important to not only define a brand’s needs, but gain an understanding of the needs of its users.
Getting to the heart of consumers takes more than just an interview. That’s why AMP implements a variety of techniques such as ethnography, surveys, stakeholder and user interviews, persona creation, analytics and prototyping throughout the design process. We ground each project in behavioral observation and analysis that helps us better understand user needs and design challenges. Just as importantly, we continue to test throughout the process to constantly evolve our thinking and learn from our findings.
Innovation in digital experiences requires heavy collaboration between designers and business leads. That’s why we partner with client organizations to blend into a single, cohesive team.
We design our processes to be adaptable to the realities of any brand. Whether they involve highly distributed stewardship, complex change management, or geographically dispersed teams and collaborators, we’ll make our processes work for them.
During requirements gathering, research design and analysis, we collaborate with business leads during to keep all stakeholders informed and engaged.
One we reach established design milestones, we pull large teams together in highly interactive events to distribute updates, share new insights, and collaborate on next steps. At every stage, from research to prototyping to production, we underscore the importance of keeping entire business teams engaged.
When bringing a new digital product to life, it’s easy to get caught up in the creative exploration. But this imaginative tendency rarely results in the fastest path or most valuable results. We’ve found that once stakeholders are able to observe actual customers interacting with a prototyped version, the product vision can evolve beyond the original exploration very quickly.
Prototypes may take a variety of forms, from hand-sketched on paper to high-fidelity wireframes, or even entire user stories demonstrated in full fidelity on native devices.
As part of both concept development and concept testing, we prototype solutions heavily. This allows us to foster an intimate understanding of proposed features and get a sense of the scope and scale needed to complete every facet. When looking at a working model together, stakeholders are better able to make objective judgements about the value of each potential solution.
Every brand brings its own combination of needs, opportunities, values, and objectives into the digital space. The unique characteristics of each of our partnerships, combined with our collaborative approach and highly adaptive processes, are what inspire us to produce the work we do. We strive to help create a wide variety of digital platforms, products, services and experiences for partners of all sizes across any sector.
As the world’s most valuable soccer club sought new ways to support and expand its global following, Real Madrid enlisted Microsoft and AMP to develop a vision for in-stadium and match-day content features that would increase subscribership and convert casual supporters into serious fans.
From incorporating real-time player biometric data to connecting stadium fans during play, we focused our design vision on innovative ways to experience a live match via mobile.
Our out-of-stadium experience centered on pre-game analysis, exclusive videos, and connecting local fans to each other to view matches together. To further extend marketing efforts, the mobile app enabled users to purchase a full range of real Madrid content and merchandise.
As part of our digital rebranding of Slacker Radio, we redesigned the brand’s popular iOS app to focus on a user experience that would drive more subscriptions. The redesigned app helps serve as a demo of the product itself and showcases Slacker’s all-new brand expression by highlighting its unique stations, fine-tuning dials, and semantic search.
We partnered with DirecTV to generate concepts for its new on-demand video experiences and personalized advertising products. These concepts were based on emerging viewing behaviors and new technology capabilities. Throughout the process, our iterative prototyping efforts kept stakeholders engaged in the development of exciting new possibilities.
TaylorMade’s customizable golf clubs enable golfers to maximize accuracy and distance by adjusting the face and weight of the club head to their own swings. While the innovation of these products were up-to-par, TaylorMade enlisted AMP during the launch of its new R1 driver to go even further. That’s why we developed an app so effective, it became part of the physical product.
The R1 mobile tuning app lets golfers customize and adjust their drivers’ club heads on the course in real-time, helping differentiate the R1 from a highly competitive field.
To further extend marketing efforts, the app provides additional opportunities for users to browse the full range of TaylorMade products on-the-go.
When Comcast purchased G4’s parent company, NBCUniversal, it spurred a strategic pivot from the formerly young, gaming-heavy, male-oriented network to a more valuable target: the affluent male. To earn and retain this newly desired audience, digital was to play a key role.
AMP partnered with G4 to develop a unique, digital-first strategy and content ecosystem model. Leveraging themes from on-air content, we created engaging digital experiences from digital magazines, serial second-screen engagements and e-commerce destinations to local content and utility-driven mobile apps.
This new digital strategy led the user experience design and content approach for G4’s evolution into Esquire TV, which continues to execute our vision to earn daily interactions with its new demographic.
As part of our multi-screen strategy to support Microsofts’ blockbuster Halo franchise, AMP implemented a series of seamless, always-on touchpoints between the game and its Halo: Waypoint companion experience.
True to is function, we developed digitally connected apps to act more like a foot soldier’s sidearm – easy to access, quick to utilize, and highly functional. These apps served as a complementary, yet equally-immersive experience to the more holistic admiral’s level-view offered on the console.