Early social communications gained insight into guest sentiment around CiCi’s Pizza menu items and ingredients.
Digital display advertising extended message frequency, keeping ingredient improvements top of mind.
Social content and communications continue to highlight individual ingredients, making CiCi’s Pizza craveable at mealtime dayparts.
As an additional extension of our evolving partnership, AMP developed Cicis’ first-ever B2C paid digital initiative. This consumer-centric, always-on, data-learning, multi-channel communications program drove foot traffic and sales volume through dynamic targeting of actionable and interactive ads.
Our integrated paid search, social and display ads were optimized for conversions via dozens of simultaneous targeting tactics.
As our food improvement campaign transitioned into an ongoing partnership, the brand reinvented itself as Cicis, featuring a new logo, new positioning and a new tagline : Beyond Pizza.
AMP helped Cicis introduce and propagate this new brand identity across the entire digital space, starting with a comprehensive site redesign that incorporated all of the new Cicis branding elements.
The newly responsive redesign puts a “Find a Cicis” locator front and center, allowing visitors to retrieve localized information for easy, on-the-go decision-making at meal time.
To implement this platform, we prioritized journey touch points, established channel roles and focused resources where Cicis could achieve its greatest impact.
Drives repeat visits with Cicis’ current and lapsed guests, touting improvements through broadcast and digital.
Captures consumer sentiment through a two-phased social campaign that tells Cicis’ improvement story.
Extends Cicis’ new brand identity into the digital space, spurring awareness, while connecting with mobile consumers to drive consideration and in-store purchase.
