A vital update for healthier lives
Bringing the gift of health to life
Since its founding in 1971, Pharmavite has emerged as a front-runner in the health and wellness industry, notably with Nature Made—the #1 pharmacist-recommended vitamin and supplement brand. Pharmavite operates manufacturing and distribution sites across the U.S., with over 1,700 employees and an expansive product distribution network across major retail outlets. Pharmavite is committed to bringing the gift of health to life through their consumer brands Nature Made, MegaFood, Equelle and Nurish.
The goal: drive Pharmavite’s gift-of-life mission home with a new website to further solidify their quality and science leadership reputation.
Strategy
Next-gen products meet next-gen digital
As the global leader in vitamins and supplements, Pharmavite needed a website upgrade to reflect that industry leadership position while appealing to younger, millennial job seekers. We started by interviewing key stakeholders across various departments and worked with corporate communications to verify parameters, goals and brand guidelines. Then we set out to demonstrate Pharmavite’s credibility as a health and wellness pioneer.
DESIGN &
ARCHITECTURE
Energy-packed designs and content-rich experience
A gridded modular site emphasized the brand’s bright color palette while ensuring ADA WCAG accessibility compatibility. The homepage architecture gave visitors an overview of Pharmavite—and its brands—with clear calls to action to explore additional areas in depth. Ultimately, the new site design and architecture better positioned the brand with potential new hires, corporate partners and investors, creating brand awareness, better recruitment opportunities and credibility.
Creative
A positive, uplifting and recharged website
We harnessed the brand’s core beliefs and values, translating them into a clear, concise and engaging story across the digital space. A visually rich website combined fresh photography and videos with a warmth reflective of Pharmavite. The site offered visitors positive first impressions, backed with deeper content on each of the Pharmavite brands. Updated SEO and optimized site content ensured the brand appeared in desired search results.
TECHNOLOGY
Modern component-driven implementation
A simple yet powerful WordPress content management system not only updated the user experience. It streamlined their content approach while giving Pharmavite’s corporate communications mastery over ongoing site updates. They were able to easily add new content, images, visual promotions and news pieces.
Results
30 MM+
Impressions at Launch
97.9%
Average View-Through Rate
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