It’s Official: We’re Zillow’s Digital Agency
If you’ve ever gone apartment hunting or simply enjoy scoping out homes on the market, then you probably have some familiarity with Zillow.
As the leading online real estate and rental marketplace, Zillow is transforming how people buy, sell and rent homes by creating virtually seamless real estate transactions for today's on-demand customer.
With such prominence in the real estate category, we couldn’t be more excited to announce that we’ve been named Zillow’s digital agency.
The Pitch Before the Partnership
This opportunity to work with Zillow was by no means a casual one. We had to earn it by proving our agency’s capabilities. So, we participated in a four-month-long competitive pitch process managed by Mercer Island Group, a business management consultancy based in Washington.
An abundance of hard work undoubtedly went into those four months, but in the end it all paid off. “The AMP Agency team is the right digital agency at this critical point in time for the Zillow Group,” noted Robin Boehler, founding partner of Mercer Island Group. “They bring exceptional technical expertise, strong strategy and creative capabilities, and are the perfect culture fit for this innovative market leading client.”
Rolling into Our New Role
This new partnership comes at a time when Zillow is evolving from a search-and-find platform to an end-to-end real estate transaction company. That’s why as we work to support Zillow in this digital transformation, our efforts at AMP will be focused on customer experience strategy, design and personalization.
“Zillow has committed to dramatically expanding their business and creating innovative customer offerings going forward, which is why we sensed a natural fit early in the process of earning this account,” says Gary Colen, Chief Executive Officer at AMP Agency. “It is an exciting time to be working with Zillow as we support their formidable business goals.”
Now, the Hard Work Begins
With our partnership in place and Zillow’s business goals top-of-mind, we’re ready to help Zillow transform the way people buy, sell and rent homes.
“Zillow is in the midst of a significant, transformative chapter in our company’s history as we move to make it easier for people to buy, sell, rent and finance homes,” says Aimee Johnson, Chief Marketing Officer at Zillow Group. “The customer is our North Star and the AMP team has a proven track record of delivering creative and meaningful customer experiences, all while working in complex and evolving conditions. We’re excited about what our new partnership can achieve, together.”