We’re excited to share big news: Amp Agency and Advantage Unified Commerce (AUC) have come together to form AMP (Advantage Marketing Partners)—a full-service agency built for a world where everything is shoppable.
In today’s marketing landscape, the line between brand and commerce has all but disappeared. People expect seamless experiences, and every moment has the potential to become a point of discovery, connection, and purchase. AMP was created to help brands thrive in this environment by connecting brand love with buyer behavior, delivering Full Volume Impact—work that resonates emotionally and converts in the moment.
Why AMP?
Intentionally built for the new marketing reality, AMP unites creativity, media, retail, and commerce under one roof, helping brands move smarter, faster, and more authentically across every touchpoint. Our approach is about orchestration, not silos. That means one story, one strategy, and one shared goal: brand and business growth.
AMP is committed to being the agency of the future, ensuring our clients’ ongoing success by addressing current needs and anticipating future trends. We help brands stay relevant, and even ahead of the curve, by preparing them for evolving consumer behaviors and emerging technologies.
What We Do
Our expertise spans six interconnected practices:
- Strategy & Intelligence – Turning data complexity into brand clarity.
- Creative & Content – Capturing attention with ideas that connect and spread.
- Retail & Commerce – Moving people to buy across every shoppable moment.
- Media & Measurement – Orchestrating brand stories with precision across platforms.
- Digital & Social – Building ecosystems across web, social, ecommerce, and mobile.
- Activation & Amplification – Turning attention into action across physical, digital, and social environments.
We also leverage proprietary frameworks to turn ideas into impact:
- Nudgenomics™ – Decoding why people buy and how to influence decisions.
- Alchemy™ – A media and performance intelligence platform processing 40M+ daily data points.
- Retail Accelerator™ – Unlocking real-time retail insights and shopper data to inform smarter activations.
What This Means for Clients
With AMP, clients gain a partner who can effortlessly combine storytelling with commerce execution. The teams you’ve come to trust aren’t going anywhere—they’re just becoming stronger as part of a more unified, future-ready agency.
With AMP, clients gain a partner who can effortlessly combine storytelling with commerce execution. The teams you’ve come to trust aren’t going anywhere—they’re just becoming stronger as part of a more unified, future-ready agency.
Where We’re Headed
AMP officially makes its public debut this week at Advertising Week New York, where our EVP and Head of Agency, Christi Geary, is taking the stage to share how AMP is redefining what it means to market at “full volume” in today’s always-shoppable world.
This is just the beginning. As AMP, we’re committed to building bold ideas, driving measurable impact, and partnering with brands to lead, not just keep pace, in an evolving industry.
As we move forward, stay tuned for more updates on our projects, our team, and the passion driving us in this new phase.
