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November 7, 2016

Why Smart Brands Are Embracing the 'Living Logo'


Brands are moving beyond flat, motionless symbols for their corporate identities toward dynamic, ever-changing entities known as "living logos." In some ways, the concept of a living logo isn’t unique to the digital age. In the 1980s, televised MTV promos featured a logo in which the "M" was constantly changing colors. This was the first time a logo went from being static to animated.

More than a mark.

Topics: Web Design, Branding, Interaction Design