February 8, 2016

CARMAKERS OBSESSED WITH HIDING THEIR LOGOS

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Weird new trend in advertising has carmakers priming faux focus group audiences in their advertising for high design and performance, and then they show them a Chevy, a Buick, a Nissan, or a Chrysler. Watch what happens - or what makes the cut, obviously. Amazing sum-up from Adrian Hanft on Medium, called "Fooling the Focus Groups" Why car companies view their brands as a liability and what they are doing about it. (Spoiler: It’s a Chevy.)" 

 

Read "Fooling the Focus Groups" on Medium

Topics: Branding, Advertising

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