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Good Deeds & Cool Tees: A Look into the AMP Agency Volunteer & Giving Program

The year was 2018. Meghan Markle married into the British Royal Family, Mamma Mia 2! Here We Go Again hit theaters, and AMP Agency kick-started efforts that grew into its Volunteer & Giving Program.

It all began when program co-founders Alyssa McBryar and Thalia Rivera Ortiz expressed the desire to start a formal volunteer and giving practice in the AMP Boston office. Met with excitement from executive management, McBryar and Ortiz started working together to source local organizations for AMP to support, set up volunteer and giving opportunities, and engage employees on a monthly basis. 

Our program’s first year was well-received by Boston AMPers, finding successes in both in-office and out-of-office efforts. Since then, our Volunteer & Giving Program has expanded to AMP offices across the country, unifying our volunteer efforts and establishing them as a strength of our agency. 

AMP has donated 535 hours across 19 organizations, helping nearly 12,000 people throughout the country, and counting. 

The way it works.

In an effort to align with employee values and make the AMP Volunteer & Giving Program more comprehensive and intentional, we’ve established quarterly cause themes based on top causes near and dear to our employees’ hearts. These themes unify efforts nationally and help us measure meaningful impact in the following areas: (Q1) Hunger & Homelessness, (Q2) Sustainability, (Q3) Health, Wellness, and Disabilities and (Q4) Children.

So far, so good.

As we’re wrapping up the third quarter of the year, we are excited to share the success we’ve seen through our volunteer program – from the number of volunteers who have participated, the lives we have helped, and the impact we’ve had on the planet.

Fighting hunger and homelessness.

Q1 saw us serve 100 hours across 5 hunger- and homelessness-focused organizations, creating a positive impact on 2,100 people.

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With Cradles to Crayons, we collectively donated 60 items and helped sort even more clothes and toys in the organization’s warehouse for 142 children in need. 

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At the Greater Boston Food Bank, we unloaded 4,000+ lbs of food that were then set up in the cafeteria of the Orchard Gardens school so parents & families in need could ‘shop’ for free food. This helped relieve hunger for over 430 adults, children, and seniors. We also helped distribute over 20 Cradles to Crayons ‘kid packs’ filled with essentials to caretakers in the same space.

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As an in-office effort, we collectively donated 100+ essential items to poor and homeless women and their children through Rosie’s Place. 

For the Salvation Army, we donated enough clothes to help 200 people in need. 

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With FareStart, we packed over 100 lunches and prepared dinners and desserts that were ultimately served to approximately 1,100 people in need through social service and school programs. 

Taking care of the planet.

Turning our focus toward sustainability in Q2, we volunteered 295 hours at 6 organizations, helping not only 130 people, but the planet as a whole.

For the Big Sister Association of Greater Boston, we collected 40 special occasion dresses in our office and donated them to the Big Sister’s Dream Dress Drive. Through this program, young girls can go “shopping” for a dress that will make them feel special on big days from Quiceneras to Prom.

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With the Fenway Park Green Team, we collected over 10 huge bags of recyclables from ballpark patrons between innings, helping to ensure items made it to the recycling instead of the trash or the ground.

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We helped clean up the Mass Audubon Society nature properties at their Mattapan location. This included trimming back branches from the fence, and filling multiple large bags with trash from the street and the property.

As an in-office effort, AMPers took part in a Sustainability Challenge. Throughout the course of a week, we made the commitment to form more sustainable daily habits, like avoiding single-use plastics, using public transit, and turning off our laptops each day. We managed to keep over 500 items out of landfills by using reusable items, saved nearly 50,000 gallons of water by eating over 100 meatless meals, and prevented the emission of over 200 pounds of greenhouse gas by taking alternative transportation.

Working with Community Lunch on Capitol Hill, we were able to provide hot, nutritious meals and survival services to low-income families and those experiencing homelessness.

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As part of Heal the Bay, we worked with over 500 volunteers over the course of an hour to clean up Redondo Beach, removing a total of 130lbs of trash from the shore.

Leading happy, healthy lives.

For Q3, we pivoted our volunteering efforts toward organizations that focus on bettering health, wellness, and inclusivity in our local communities. 

Victory

With the Boston Living Center, we prepared and served meals for over 100 local community members living with HIV.

At the Ellie Bloom Special Olympics, we helped coach and cheer on 150 Special Olympics participants at various events throughout their big day.

Supporting in style.

On top of our volunteer program expansion, 2019 also welcomed the debut of our AMP Volunteer t-shirts. Designed by our very own Rick Dias from our LA office, these shirts have been given out to every AMPer who donates their time participating in our program.

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And to think, we have a whole quarter left to do some good.

So far, it’s been nothing short of a fantastic year for our AMP Volunteering & Giving program. While we’ve already seen great success, there’s still so much more we can do. With the final quarter of 2019 left and many more volunteer opportunities on the horizon, we’re excited to see where our efforts take us next.

After all, helping our clients is what brings us together. And together, helping our community is what makes us proud to call ourselves AMP Agency.

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Google Search Trends Insights February 2020 - AMP Agency

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for February 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Super Bowl and The Oscars  February is home to two major annual events – the Super Bowl and the Oscars. Top keywords by search volume related to the Super Bowl included: Super Bowl - Feb. 1st - 10 Million+ queries Patrick Mahomes - Feb. 2nd - 10 Million+ queries Shakira - Feb. 2nd - 10 Million+ queries Super Bowl 2020 time - Feb. 1st - 5 Million+ queries Jennifer Lopez age - Feb. 1st - 5 Million+ queries What time is the Super Bowl - Feb. 1st - 2 Million+ queries Clearly, people need to know when the Super Bowl is going to start so that they can get their chili cooked in time for kickoff. The winning quarterback also seems to win in the search game (sorry, Jimmy G). As for the halftime show? Well, no matter what anyone’s opinion was about it this year, the data proves that it captivated people enough to search for both of the headlining performers. It’s quite the change in pace from last year when the headlining band did not make the top 3 queries of the day (sorry, Maroon 5). The Academy Awards - known by their more commonly searched name, The Oscars - also generated large search volumes around its date:  Oscars 2020 - Feb. 8th - 5 Million+ queries Parasite - Feb. 9th - 5 Million+ queries Joaquin Phoenix - Feb. 9th - 2 Million+ queries Laura Dern - Feb. 9th - 2 Million+ queries It’s interesting to see what topics other than the name of the event itself drove people to search.  This year, it was the name of the Best Picture, Best Actor, and Best Supporting Actress.  As for the name of the event itself, we noticed that when compared to last year, the query volume for the 2019 Oscars was higher.   Oscars 2019 - Feb. 24th - 10 Million+ queries Comparing these two numbers, we wanted to see the data presented via Google Trends’s chart.  By using the search term, “the oscars”, we queried Google Trends to see the popularity of the term in the USA over the past 5 years: This chart further indicates that the Oscars drove less searches this year than most years prior. We wonder if the earlier date of this event (the awards ceremony typically occurs near the end of the month) or a less interesting year in film is the reason for less interest this time around. When it comes to comparing the Super Bowl to the Oscars, there isn’t much of a comparison between search volumes: Other Sports in February Besides the Super Bowl, here are the other sports related queries:  Ryan Newman - Feb. 17th - 10 Million+ queries Tyson Fury - Feb. 21st - 5 Million+ queries Daytona 500 - Feb. 15th - 2 Million+ queries All-Star Game  - Feb. 16th - 2 Million+ queries XFL - Feb. 8th - 2 Million+ queries NASCAR had a few queries make our list this month. The top queried phrase was related to Ryan Newman’s crash at the Daytona 500. Boxing had another top phrase with people looking for more information about the fighter Tyson Fury. Meanwhile, the NBA All-Star game and the new American football league, the XFL, drove people to search for scores and stats.. Coronavirus  In January, we saw the first spike of search interest about the disease occur on the 21st. Even though the subject has been in the news since that day, the topic didn’t make our top queries until late in February:   Coronavirus symptoms  - Feb. 25th - 1 Million+ queries Coronavirus update  - Feb. 23rd - 500,000+ queries Coronavirus in usa - Feb. 25th  - 500,000+ queries Coronavirus New York  - Feb. 29th - 500,000+ queries The news about this virus has been ongoing since January, but in February, the number of search queries behind specific phrases was on the lower side. Typically, top phrases are over 10 million queries, while “Coronavirus symptoms” only reached just over 1 million. Even though the topic seems to be searched for with different queries, the volume appears to indicate that last month in February, people weren’t seeking information about it as often as other topics. Primary Elections With the Impeachment trial wrapping up and the presidential election primaries heating up, queries related to politics were plentiful in the month of February. Here are the top queried phrases of the month : Iowa caucus results - Feb. 3rd - 5 Million+ queries Mitt Romney - Feb. 5th - 5 Million+ queries Democratic debate - Feb. 19th - 5 Million+ queries Nevada caucus - Feb. 22nd - 5 Million+ queries South Carolina primary - Feb. 29th - 5 Million+ queries Interesting to note: the keyword “New Hampshire Primary” only drove 500,000+ queries. We theorized that its outcome was less in question than the other primaries.  Social Media Driven Queries Lastly, there were fun queries that were driven by social media mentions and activities: Broom standing up - Feb. 10 - 2 Million+ queries Galentine’s Day - Feb 13. - 200,000+ queries The broom standing up query was based on the hoax that there was a special gravitational pull that occurs only on February 10th. NASA explained that standing a broom on its own can happen on any day because of basic physics. The day before Valentine’s Day has become an unofficial holiday and its search query popularity really popped this year: Are there marketing opportunities for Galentine’s Day next year? With a search trend like the one above, we’d say it’s likely. See you next month!

We Are Zillow’s Digital Agency - AMP Agency

It’s Official: We’re Zillow’s Digital Agency If you’ve ever gone apartment hunting or simply enjoy scoping out homes on the market, then you probably have some familiarity with Zillow.  As the leading online real estate and rental marketplace, Zillow is transforming how people buy, sell and rent homes by creating virtually seamless real estate transactions for today's on-demand customer. With such prominence in the real estate category, we couldn’t be more excited to announce that we’ve been named Zillow’s digital agency. The Pitch Before the Partnership This opportunity to work with Zillow was by no means a casual one. We had to earn it by proving our agency’s capabilities. So, we participated in a four-month-long competitive pitch process managed by Mercer Island Group, a business management consultancy based in Washington. An abundance of hard work undoubtedly went into those four months, but in the end it all paid off. “The AMP Agency team is the right digital agency at this critical point in time for the Zillow Group,” noted Robin Boehler, founding partner of Mercer Island Group. “They bring exceptional technical expertise, strong strategy and creative capabilities, and are the perfect culture fit for this innovative market leading client.” Rolling into Our New Role This new partnership comes at a time when Zillow is evolving from a search-and-find platform to an end-to-end real estate transaction company. That’s why as we work to support Zillow in this digital transformation, our efforts at AMP will be focused on customer experience strategy, design and personalization. “Zillow has committed to dramatically expanding their business and creating innovative customer offerings going forward, which is why we sensed a natural fit early in the process of earning this account,” says Gary Colen, Chief Executive Officer at AMP Agency. “It is an exciting time to be working with Zillow as we support their formidable business goals.” Now, the Hard Work Begins With our partnership in place and Zillow’s business goals top-of-mind, we’re ready to help Zillow transform the way people buy, sell and rent homes. “Zillow is in the midst of a significant, transformative chapter in our company’s history as we move to make it easier for people to buy, sell, rent and finance homes,” says Aimee Johnson, Chief Marketing Officer at Zillow Group. “The customer is our North Star and the AMP team has a proven track record of delivering creative and meaningful customer experiences, all while working in complex and evolving conditions. We’re excited about what our new partnership can achieve, together.” https://www.adweek.com/agencyspy/zillow-sends-digital-to-amp-agency/162572/ https://lbbonline.com/news/zillow-names-amp-agency-as-digital-agency/ https://adage.com/article/agency-brief/tbwaworldhealths-social-media-stories-reveal-disturbing-healthcare-discrimination-against-black/2241461 https://www.mediapost.com/publications/article/347761/zillow-taps-amp-to-handle-digital-duties.html

Google Search Trends Insights January 2020 - AMP Agency

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. A Somber Start to the 2020s  Well, I am not going to sugarcoat it. Some of the top queries in January 2020 were about troubling events. In the beginning of the month, Iran was a top-searched topic after the assassination of Qassem Soleimani. The other 10 million+ queries were as follows:  Iran - Jan. 7th - 10 Million+ queries Iran - Jan. 2nd - 5 Million+ queries World War 3 - Jan. 2nd - 2 Million+ queries By the end of the month, the top searched queries centered around a tragic helicopter crash that killed Kobe Bryant, his daughter, Gianna and seven other passengers. Although we don’t focus on this topic here in our blog posts, celebrity deaths do drive people to query Google for details and make the top three phrases every month. That’s why this past month, the shock of Kobe Bryant’s death overwhelmed the search volume on January 26th. Here are the top queried phrases on that day: Kobe Bryant - Jan. 26th - 10 Million+ queries Kobe Bryant children - Jan. 26th - 10 Million+ queries TMZ - Jan. 26th - 10 Million+ queries Typically, we don’t see all three of the top queried terms have over 10 million queries each, but this tragedy was an exception. Holidays Continue in January Even though December is well known as being a holiday month, January 2020 had a few holidays of its own that drove queries: Martin Luther King Jr Day - Jan. 19th - 10 Million+ queries Lunar New Year - Jan. 24th - 10 Million+ queries Chinese New Year - Jan. 24th - 500,000+ queries The holiday keywords that had over 10 million queries had the additional support of Google Doodles to increase their numbers. But even when our attention shifts away from the year-end holidays, there are still major ones in January that consumers are looking to learn more about with Google searches. Boxing Is Still Relevant As Revealed In Search Queries Sport-related queries take up a good portion of the top queried phrases of any month. January 2020 had a few days where the subject of boxing made the top three. In last month’s post, we discussed the popularity of European soccer. This month, it is clear that boxing and mixed martial arts also have a strong interest.   Conor McGregor  - Jan. 17th - 10 Million+ queries McGregor fight  - Jan. 18th - 2 Million+ queries McGregor fight - Jan. 17th - 1 Million+ queries Jake Paul vs Gib - Jan. 30th - 500,000+ queries Conor McGregor commanded top billing for his fight on January 18th. People searching for results or perhaps a free stream of the fight had to type quickly since it only lasted 40 seconds.  The fight on the 30th between Jake Paul and AnEsonGib also drove search queries. These two YouTube stars fought a professional bout in Miami and generated enough interest to become one of the top 3 keywords searched in Google for the day. Disease and Other Natural Disasters I really wish I had happier keywords to share in this post. But looking across the different terms for the month, another big trend included news items related to epidemics and disasters around the world: Coronavirus - Jan. 21st - 2 Million+ queries Earthquake - Jan. 28th - 1 Million+ queries Lyme disease - Jan. 8th - 1 Million+ queries Australia fires - Jan. 2nd - 1 Million+ queries Taal volcano - Jan. 12th - 500,000+ queries Coronavirus symptoms - Jan. 29th - 200,000+ queries Puerto Rico earthquake - Jan. 6th - 200,000+ queries We can thank Justin Bieber for raising awareness of Lyme Disease. The rest of these are driven by people wanting to get the latest news on these stories.  As we say goodbye to the first month of 2020 and welcome February in full-force, we’ll keep track of the top keywords queried in hopes of finding more positive, uplifting search terms.  See you next month!