October 24, 2016

Unilever's Global Marketing Chief on Busting Gender Stereotypes in Advertising


Brands are increasingly addressing the issue of gender stereotypes. In June, Unilever launched #Unstereotype, an initiative that aims to level the playing field in terms of how gender is portrayed in advertising. Unilever's past efforts in that regard include the long-running Dove "Real Beauty" campaign and Axe's "Find Your Magic" campaign. Adweek caught up with Aline Santos, svp of global marketing for Unilever, to talk about how Unilever is putting its plans into action.

Blurred lines.

Topics: Innovation, Digital Strategy, Advertising, Vertical - CPG, Content Strategy