November 11, 2019

Google Search Trends Insights October 2019 - AMP Agency

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for October 2019.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.

Google Doodles Drive The Top Queried Terms

The two terms with the most volume last month were showcased as Google Doodles.

  • Joseph Antoine Ferdinand Plateau - Oct. 13th - 10 Million+ queries
  • Sylvia Plath - Oct. 26th - 10 Million+ queries

Both of these Doodles were created to celebrate each of these historical figures’ birthdays, but the queries were collected as the top queried keyword for the day prior to their actual birthday. For example, even though “Sylvia Plath” was the top keyword for October 26th, her birthday is the 27th. We’re not sure how Google is calculating the timing of these queries. If these numbers are generated by the US audience, it doesn’t make sense why they do not correlate with the day the Doodle was posted.

Sports Queries Dominate October

Of the 93 keyword phrases that we collected for the month of October, 55 of them were related to sports. The majority of the terms were related to Major League Baseball (21) and the NFL (20).

The phrase “World Series” got the most queries for the month on October 30th with 5 Million+. This date coincided with Game 7 of the series.   

Many of the queries related to sports were team names:

10/3/2019 - Seahawks - 2,000,000+

10/5/2019 - Cowboys - 2,000,000+

10/6/2019 - Chiefs - 2,000,000+

10/7/2019 - 49ers - 2,000,000+

10/9/2019 - Dodgers - 2,000,000+

10/9/2019 - Braves - 2,000,000+

10/10/2019 - Patriots - 2,000,000+

10/13/2019 - Seahawks - 2,000,000+

10/14/2019 - Packers - 2,000,000+

10/15/2019 - Yankees - 2,000,000+

10/21/2019 - Patriots - 2,000,000+

10/22/2019 - Astros - 2,000,000+

10/27/2019 - Packers - 2,000,000+

10/27/2019 - Patriots - 2,000,000+

AMP theorizes these queries were driven by users who wanted to know the score of the game that the team is playing based on the dates attached to these queries. Teams with large fan bases make the top three phrases where other teams do not.

A Few Movie Keywords Made The Cut

Google Search trends can be used as a predictor of successful opening weekend of a film or how large the buzz is around a certain picture. Two queries made the list in October: 

10/3/2019 - Joker - 1,000,000+

10/21/2019 - Star Wars trailer- 1,000,000+

Joker had a record breaking weekend at the box office. The interest of the Star Wars trailer is high, but it does not compare to the volume of queries associated with the keywords for the previous sequel trilogy films.

 

star wars trailer trends

 

Looking at Google Search Trends data over the past five years, the interest related to the latest Star Wars trailer is lower than it was for the films that were released in 2015 and 2017. This may be an indication that the upcoming film may not make as much.

Interest In New Tech

Apple and Google had a few of their new products make the list in October:

10/28/2019 -  AirPods pro - 1,000,000+

10/15/2019 - Pixel 4 - 500,000+

Clearly, fans of Apple are excited about the earbuds. It’s interesting that the new Google flagship phone didn’t drive as many queries as the iPhone 11. Will Google make a Doodle of its new phone? Probably not.

Every Day is a Holiday 

Did you know that October 3rd was National Boyfriend Day? Me neither – but it drove over a million queries. We have been looking at the popularity of these non-traditional holidays over time. Here’s how National Boyfriend Day has been trending over the last 5 years:

 

national boyfriend day

 

Looking at the peaks over the last 5 years, this holiday drove more search interest back in 2018 than 2019. Along with the big spikes that correspond with the actual date of the holiday, there is a complementary one that occurs a couple of months prior. The smaller spike is triggered by another holiday – National Girlfriend Day. It happens on August 1.


We compared these phrases to see what the volumes looked like side by side:

 

national girlfriend  day vs. national boyfriend day

 

When we look at this view over the last 12 months, it is clear that these two holidays are intertwined. I wonder what discussions take place when National Girlfriend Day happens. Do boyfriends search for their day to see when they will get repaid for celebrating the holiday for their girlfriend? Is the lower spike of “national girlfriend day” during the timeframe of October 3rd indicative of boyfriends’ lack of planning for next year? There are just so many questions.

New Holidays = New Opportunity

All joking aside, these non-traditional holidays have been appearing throughout the year. AMP Agency has been looking into these types of phrases to understand if they are gaining in popularity. If we can get ahead of these trends, it can be fruitful for our clients as it makes sense for them to own or run promotions that coincide with some of these holidays.


Now that October has wrapped up, we’re excited to see what trends November brings. See you next month!

October 8, 2019

Google Search Trends Insights September 2019 - AMP Agency

“What keywords are trending?”

 

It’s the question people ask me all the time SEO. That’s why, in an effort to answer it, I have been collecting Google Search Trends data since the beginning of the year.

 

As anyone who has used Google Trends will tell you, this tool provides quick information to see directional data on anywhere between one keyword to five keywords presented over time. When you want to gather information on trending terms around topics, however, things get a bit more time-intensive. I believe you really need to put in time to pull data on a regular basis and review it as you go to get the best insights – so that’s precisely what I’ve been doing.

 

To-date, I have two initiatives going – one is at a macro-level, and the other is at a micro-level.

 

The micro-level initiative is focused on understanding search volume growth around keywords that are related to some of my client’s top products and services. We’re constantly digging in to see what the latest rising and top terms are and then conducting further research and analysis on them using the Google Trends tool.

 

The macro-level initiative is structured towards gaining a better understanding of the most popular queries are on any given day. With the help of my teammate Brandon Ma, we have been pulling the top three keyword phrases in terms of search volume as reported by Google every day. This data pull and analysis has given us some understanding of what drives people to query Google in the moment, what topics people have been interested in this month, and what we can learn from it. Ultimately, we are putting in the work to provide insights for our team and our clients to utilize this free Google tool to its full extent.

 

In this blog post, I am presenting the findings for the top searched terms from the US in the month of September 2019 from Google’s Daily Search Trends found here:  https://trends.google.com/trends/trendingsearches/daily?geo=US

 

Each of the top three terms was recorded with the number of queries that keyword drove for that specific day. Google reports estimations in round numbers with a plus sign next to the number to denote the exact count is somewhere above the number shown. The scale that we saw for the top three keywords last month topped out at 10,000,000+ and the lower limit was at 200,000+.

 

Here are some of the observations we had after looking at the data.

 

Google Doodles Drive Searches

Google drives searches in its engine by changing its logo via its long-running Google Doodle program. Changing their logo entices users who visit the homepage of Google, open their app, or open a new tab in Chrome to click on the Doodle and, in turn, query the engine. The majority of the keywords that were reported to have 10MM+ queries for the month of September in the US were presented as Google Doodles:

  • Ynes Mexia – Mexican-American botanist and explorer in honor of Hispanic Heritage Month (9/15)
  • Rugby World Cup – Opening Day of the tournament (9/19)
  • Junko Tabei – First woman to reach the summit of Mt. Everest, celebrating what would have been her 80th birthday (9/22)
  • Fall Season – Noting the first day of Autumn (9/23)
  • Google – A doodle to celebrate the engine’s 21st birthday – somebody buy it a beer! (9/27)

Sports Interest Fuels Queries

With the NFL season kicking off in September, it has dominated as the top trending topic of the month. An NFL related phrase took the top queried term of the day 11 times throughout the month.

 

Here are some of the highlights:

  • Antonio Brown – 2MM+ (9/4)
  • NFL – 5MM+ (9/5)
  • NFL – 5MM+ (9/7)
  • Thursday Night Football – 2MM+ (9/12)
  • Antonio Brown – 2MM+ (9/20)
  • Eagles vs. Packers – 5MM+ (9/26)

Since I have been looking at these top phrases since the beginning of the year, Google Trends data certainly supports the popularity of the NFL over all other American professional sports leagues. As for most popular teams, the Cowboys are the top driver of team name search queries. The Patriots come in second for the month of September, but I am sure they’ll be number one again when it matters.

 

TV Show Premieres Are Search Worthy

With the new Fall TV season, people are still Googling their favorite network TV shows.

  • American Horror Story – 500K+ (9/18)
  • This Is Us – 500K+ (9/24)
  • Masked Singer – 500K+ (9/25)

Some other TV events also made our list:

  • AGT Winner 2019 – 500K+ (9/17)
  • Emmys 2019 – 2MM+ (9/23)

Although their popularity is waning, Primetime TV shows still get attention for their premieres.

 

The Top Tech Keywords

Hot new video platforms and the latest iPhones drove millions of queries last month.

  • Tiktok – 2MM+ (9/6)
  • iPhone 11 – 5MM+ (9/9)
  • iPhone 11 Pro – 2MM+ (9/10)

Marketers have been keeping an eye on Tiktok as a new platform to reach audiences. With the spike of search interest in early September, Google Trends is showing that user interest is increasing.

 

Searches Related to Politics

Queries related to the national politics made the top daily searches in the month of September.

  • Democratic Debate – 2MM+ (9/11)
  • Impeachment – 1MM+ (9/23)
  • Trump – 2MM+ (9/24)
  • Whistleblower Complaint – 1MM+ (9/25)

News stories typically drive queries as people seek to learn more about events as they happen. It’s fascinating to see the progression of the presidential impeachment inquiry.

 

Conclusion

After pulling the top three queries each day for 30 days, we garnered a list of 90 phrases by the end of September. Looking over these phrases as a whole and segmenting them by our own categorization, it’s clear Sports and Entertainment related keywords spur the most searches. Sports keywords made up 38 of the 90 phrases. They were mostly NFL related with instances of college football, tennis stars, and Champions League soccer (sorry, football).

 

Entertainment keywords took 26 slots of the 90 total keywords. Sadly, celebrity deaths made up a good chunk of those queries (RIP Eddie Money and Ric Ocasek). Other queries were related to premieres or releases. Just like TV shows, movie titles also made the list. We probably could have predicted big opening weekends for It: Chapter 2 and Ad Astra based on the keyword search volume each of them had in September alone.

 

Now that we have this collection of data and high-level analysis, we are eager to know more. Was the search interest around this year’s season opener bigger or smaller than last year? What are the top rising phrases related to Fall? Was the release of the iPhone 11 as big as X? Once we dig in further, we’ll have some valuable insights to share with our teams and clients.

 

See you next month!

December 15, 2016

Here’s Why LaCroix is So Addictive

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The internet was going crazy for this stuff and soon, so were we. It quickly took up more space in our fridge than actual food and filled our recycling bins to the top, even after we crushed them one by one. At some point, I started to wonder: What’s actually in this stuff? And why is it so incredibly addicting?

LaCroix's allure.

December 14, 2016

The Undoing and Redoing of Food

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The nation’s largest food companies now face competitive pressure from two different directions. From one side, there is a movement toward simplicity — simpler recipes, fewer ingredients, less processing. A nice way to label this shift toward simpler foods is “the undoing of food.” At the same time, and from the opposite direction, there is the “re-doing of food” — a process whereby entrepreneurs take on existing categories and seek to reinvent them in a way that improves on the incumbent.

Unfeed me.

December 8, 2016

The Rhythm of Food

Screen Shot 2016-12-08 at 1.27.51 PM.pngHow do we search for food? Google search interest can reveal key food trends over the years. From the rise and fall of recipes over diets and drinks to cooking trends and regional cuisines. What can we learn about food culture by analyzing the yearly cycles in search interest for food, dishes, ingredients, and recipes?

The many facets of food.

December 7, 2016

[Video] Here Are 5 Hot Cultural Trends That Marketers Need to Know for 2017

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Because cultural diversity was a big theme to the 2016 race for the White House, there are predictions that "inclusive economy" will be a buzz term to understand next year. Marketers are going to have to include cultural listening and predictive modeling to identify white space for brands to step in and fill the gaps that are being left by the political system.

Listen and learn.

December 2, 2016

5 Things You Need to Know About 2016's Must-Have Toy, Hatchimals

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Hatchimals may seem like they became this holiday season’s "it-toy" overnight, but the Furby-esque stuffed animal, which children coax out of an egg with 30-plus minutes of nuzzling, didn’t come out of nowhere. Launched globally on Oct. 7th, Hatchimals is the result of some pretty ingenious marketing, and comes from a company with a long track record of generating buzz. Here are 5 things marketers need to know about the craze.

Can adults get in on this?

November 10, 2016

Ad Agencies Accept the #MannequinChallenge

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Move over, Ice Bucket Challenge. Step aside Harlem Shake. The internet has discovered the mannequin challenge. As its name suggests, the mannequin challenge entails standing very still. These are videos of groups of people frozen in place — like mannequins — often in elaborate poses, as a camera wanders through the scene and zooms in on the details.

We're having a mini-moment.

October 31, 2016

What’s Next for Tech and Media in 2017

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Internet giants, armed with a new breed of chatbots, are stepping up a war over messaging services that increasingly hold the key to controlling customer relationships. But these technology trendsetters are missing a chance to tailor services to a large audience of low-income people or those in unconventional households. These are two of the main trends highlighted in a detailed review of the tech-and-media landscape. 

Digital gatekeepers will fare better than content media.

October 26, 2016

The Absence of Mastery in the Era of the "Instabrand"

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These days, thanks to the modern promise of microwave success, designers, singers, performers and almost anyone with an “idea” can feel entitled to strike gold in an instant without the burden of any hard-earned knowledge, formal training or any real dues paid. The same is true of this new generation of “instabrands” that seem to pop up every day. 

Make me instafamous.

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