In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for June 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Let’s Get Summer Going Summer’s here and the time is right for checking in on the top search trends for the previous month. That’s how the song goes, right? In June 2023, we had a few big news stories that captured the search audience’s attention. The OceanGate tragedy and Canadian Wildfires were multi-day top search queries last month. The Supreme Court has a few decisions that made the daily top 3. Sports-related queries were big as both the NBA and NHL had their finals but the fervor for the NBA was not as high as it was in May 2023. Lastly, we had a few holidays that Vacation Mode In June, our minds shift to summer vacations and time off. With that, there were three holidays that had top query volume as reported by Google’s Daily Trends. Juneteenth - 6/18/2023 - 5,000,000+ queries This query was attached to a Google Doodle and with that customized logo producing queries with the click of a button, it was one of the highest queried phrases of the month. Father’s Day occurs on the third Sunday of June. There was a query attached to a Google Doodle as well, but it wasn’t as popular. Happy fathers day - 6/16/2023 - 500,000+ queries Over the years, we have compared Mother’s Day to Father’s Day in Google Trends. The search interest in Father’s Day has been gaining since 2019. Looking at 2022, the two interest lines were closer than ever in the past 5 years so we thought that maybe in 2023 they would be even closer to each other. That was not the case as the interest level in Father’s Day returned to 2019 levels. The last June holiday to make our list is the first day of Summer or the Summer Solstice. Summer Solstice 2023 - 6/20/2023 - 500,000+ queries Cheers to all of you in the Northern Hemisphere! OceanGate Tragedy The news story that had the search audience’s attention was the Titan submersible implosion that happened on June 18th. Here’s a timeline of the queries that made the daily top 3 that we collected from June 19th to the 21st. Submarine missing - 6/19/2023 - 2,000,000+ queries OceanGate - 6/19/2023 - 200,000+ queries Titanic Sub missing - 6/19/2023 - 200,000+ queries OceanGate submarine - 6/20/2023 - 200,000+ queries Submarine missing - 6/21/2023 - 5,000,000+ queries The query volume spiked on the 21st as the search efforts intensified. Sadly, a debris field of the submersible was found on June 22nd. Wildfires In Canada The smoke from Canadian wildfires caused hazy skies and poor air quality in the Northeast, particularly New York City. This topic also drove queries over a period of several days. Canada wildfires - 6/5/2023 - 1,000,000+ queries Air quality - 6/6/2023 - 500,000+ queries Air Quality Index - 6/6/2023 - 500,000+ queries Air quality - 6/7/2023 - 1,000,000+ queries After the first week of June, the effects of the smoke dissipated for a while until the end of the month. Canadian wildfires - 6/27/2023 - 500,000+ queries This time, the air quality affected the U.S Midwest as Chicago reported poor air quality on the 27th. Political Topics June 2023 had a few queries related to the world of politics, both foreign and domestic. Trump indictment - 6/7/2023 - 1,000,000+ queries Russia - 6/23/2023 - 2,000,000+ queries Affirmative action - 6/29/2023 - 1,000,000+ queries Student loan forgiveness - 6/29/2023 - 500,000+ queries The former President was indicted on the mishandling of classified documents during the first week of the month. There was a reported rebellion against Russia on the 23rd, led by Yevgeny Prigozhin. On the 29th, the Supreme Court made decisions on two cases where race cannot be a factor in college admissions and it rejected the Biden Administration's Student Loan Relief Plan. The World Of Tech Apple announced its newest device on the 5th at its Worldwide Developers Conference, a mixed-reality headset. Apple Vision Pro - 6/5/2023 - 1,000,000+ queries It’s scheduled to be available in early 2024. The other query related to a tech company also happened on the 5th. LinkedIn - 6/5/2023 - 200,000+ queries LinkedIn announced many new features including the inclusion of ChatGPT in drafting posts and inquiring about jobs. Not All NBA In the May 2023 Trends report,queries related to the NBA took over the month. In June, we had a nice mix of sports-related keywords. The first set shows off this mixed bag. LIV Golf - 6/6/2023 - 500,000+ queries U.S. Open - 6/15/2023 - 200,000+ queries LIV Golf acquiring the PGA made headlines and drove searches. On the 15th, the annual U.S. Open Tennis tournament began. Moving on, Soccer is a topic growing in popularity and we saw a good number of phrases make the top 3 in June. FA Cup - 6/2/2023 - 500,000+ queries Messi - 6/7/2023 - 500,000+ queries Mexico vs USA - 6/14/2023 - 500,000+ queries USA vs Jamaica - 6/24/2023 - 200,000+ queries The FA Cup opened on the 2nd along with USA matches with Mexico and Jamaica driving searches. In the biggest news, Lionel Mess officially joined Major League Soccer, signing a contract with Inter Miami that will pay him between $50 million and $60 million annually. It’s not like the NBA didn’t get any attention last month. It’s just that it was not as dominant. There was interest in the Finals - here is the timeline for that championship. Heat vs Nuggets - 6/1/2023 - 1,000,000+ queries Miami Heat - 6/8/2023 - 200,000+ queries NBA - 6/9/2023 - 2,000,000+ queries Djokovic - 6/11/2023 - 200,000+ queries Denver Nuggets - 6/12/2023 - 2,000,000+ queries Once the Finals were over, thoughts turned to next year as trades were made and the draft was held. Kristaps Porzingis - 6/21/2023 - 200,000+ queries NBA Draft 2023 - 6/22/2023 - 1,000,000+ queries NBA Draft - 6/22/2023 - 500,000+ queries Chris Paul - 6/22/2023 - 500,000+ queries Bradley Beal - 6/17/2023 - 500,000+ queries Did your team get better? In hockey, the Stanley Cup found a new home. Florida Panthers - 6/3/2023 - 100,000+ queries Vegas Golden Knights - 6/13/2023 - 200,000+ queries Even though it’s not as popular as soccer, there is still a fanbase for the NHL. What We Were Watching The summer movie season has started. Here are the film names that caused people to use Google: Spider-Verse - 6/2/2023 - 200,000+ queries Transformers - 6/8/2023 - 200,000+ queries Elemental - 6/16/2023 - 100,000+ queries TV shows are popular. Here are the ones that made our list in June 2023: The Idol - 6/4/2023 - 200,000+ queries Tony Awards 2023 - 6/11/2023 - 200,000+ queries Black Mirror - 6/15/2023 - 200,000+ queries Secret Invasion - 6/21/2023 - 100,000+ queries BET Awards 2023 - 6/24/2023 - 200,000+ queries BET Awards 2023 - 6/25/2023 - 200,000+ queries Finally, a shout out to Madonna. We hope she’s on the road to recovery. Madonna - 6/28/2023 - 500,000+ queries Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

AMP Agency has published yet another report as a part of their Search Intelligence service. This report is available for download and provides consumer and audience insights to help inform your marketing and business decisions for the Winter season. AMP Agency’s SEO Coordinator Josie Witaschek focused on the Beauty and Fashion categories for the report and was excited to share the findings. “As we have for the other Trends reports we have produced this year, I used TikTok as a starting point for many of the topics I researched. The use of this platform as a search engine is growing across the consumer base and our team has found it useful in our research.” The Top Trends of Winter 2022-2023 report has insights on 24 topics across 8 different categories including Travel and Activities, along with the aforementioned Beauty and Fashion. The data presented in the report is pulled straight from Google’s Keyword Planner (US only) and is paired with our analysis of why we think the topic will increase in popularity this Winter. Download our 2022-2023 Winter Trends report and learn more about our seasonable predictions for this coming season.

AMP Agency’s Top Trends of Fall 2022 Predictions Report AMP Agency has published another report as a part of their Search Insights service. This report is available for download and provides consumer and audience insights to help inform your marketing and business decisions for the Autumn season. AMP Agency’s SEO Supervisor Kevin Davis dug deep into search query data to gather useful insights for this report. “We learned a lot from producing the Summer Trends report. Using the tools available to us, we were able to not only find products, events, and activities relevant to this time of year but also predict the ones that will be very popular this year. Looking back at query data for the past 4 years, you can see increases in volume that we feel is a good indicator of interest in the future. I am excited to share our findings in this report.” The Top Trends of Fall 2022 report has insights on 40 topics across 8 different categories including holidays, home decor, and food & drink. The data presented in the report is pulled straight from Google’s Keyword Planner (US only) and is paired with our analysis of why we think the topic will increase in popularity this Autumn. Download our 2022 Fall Trends report and learn more about our seasonable predictions for this coming season.

Approximately 95 million photos and videos are uploaded to Instagram everyday. Could you sort the edited from the non-edited? The staged from the candid? These days, not many can, which is why anti-Instagram social platforms such as BeReal, Poparazzi, and Locket are dominating the social media space as users, especially Gen Z’ers, seek ways to authentically stay connected with their friends. The purpose of these apps is to break away from the edited photos and faux lifestyles and give a more authentic view of users’ day-to-day life. Let’s take a closer look at a few of these up-and-coming social media apps. BeReal encourages users to keep it real. Once a day, all BeRealers get a notification from the app at the same time to post their photo of the day. The app gives users two minutes to take a photo with both the front and back-facing camera at the same time. It’s currently ranked #1 in the social networking category on the App Store, and approximately 6.8 million people have downloaded BeReal and downloads have grown by 315% in 2022. Poparazzi is deemed the “anti-selfie” app. It has no likes, no followers, and only your friends can post photos on your feed. It performed incredibly well in its first year of launch as it quickly skyrocketed to the top of the App Store, even ahead of TikTok as the number one social media platform. Although this unseating was temporary, the app remains successful and popular. Since its 2021 launch, it has been downloaded more than 5 million times, with over 100 million photos and videos shared. Locket is for your closest friends only– 20 of them to be exact. When a friend sends their photo, it instantly appears in your Locket widget and displays directly on your home screen. Unlike a regular app, widgets are continuously running and you don’t need to click on it to start the program. You can respond to friends with your own photo that will appear on the Locket widget of their phone’s home screen. As you use Locket, you’ll build a history of photos that you’ll be able to look back on. Locket is also quickly rising in popularity, currently ranked 11th in the social networking category on the App Store. Why is it becoming popular to be candid and unfiltered on social media? Social media has been linked to everything from depression and sleep deprivation to anxiety and feelings of loneliness, especially among younger users. “Likes” specifically have become a measure users equate to status and how well you’re actually liked in the real world. However, Millennials and Gen Z have more access to mental health education than previous generations, and it has become an increasingly important topic amongst younger audiences. Their knowledge about mental health has helped them understand the negative impacts of social media, and in fact, Gen Z has shown a major decline in social media use on every social media platform besides TikTok. They are simply not willing to succumb to the pressure of traditional social media and want to be part of safer, less toxic environments online. While many younger users have attempted to make their own accounts on Instagram more realistic and less filtered (e.g. photo dumps), platform updates that flood users’ feeds with unwanted ads and posts from users they don’t follow has pushed them off the app even quicker. They are worn out and losing trust in these big name apps, which is leading developers to create new apps with more authentic purposes, and let me tell you, Gen Z loves them. What does this mean for brands? Takeaway 1: Users are seeking relatability and authenticity. They no longer want to see glossy, branded content from brands on social media– they want to see content that looks real, even on Instagram. It’s important that brands keep this at the center of their content strategy and when they consider who they partner with (other brands, influencers, etc). Takeaway 2: While the way brands can get involved in the conversation will certainly vary from app to app, the best way we’ve seen brand utilize anti-Instagram apps like BeReal so far is by offering its consumers some type of exclusive offer or look at some behind the scenes with the brand or its products. For example, Chipotle’s first Bereal post offered a promo code to the first 100 users who used it at checkout on the Chipotle app. Takeaway 3: If a brand is looking to be a part of the conversation on one of the anti-Instagram apps, they must recognize the fine line between being relatable and being cringey. Trying too hard will drive users away, which is especially important to remember when getting involved in an emerging platform or even just jumping on trends to create culturally-relevant content. One thing we're asking ourselves: do these apps represent the next wave of social media? That may be the case. We are tracking the latest and greatest closely (while using the apps ourselves). Time will tell and we can't wait to see what's next.

Predicting the future is a tough business. No one can really do it with 100% accuracy. If I were a true soothsayer, I wouldn’t be writing this article. I’d be living on my own private tropical island with all the money I made betting on sports and stocks, but I digress. In reality, I am writing this post to examine what I boldly predicted back in the spring of 2021. In this Summer Food and Beverage Days post, I theorized that 3 days associated with either a food or drink item would drive users to search for more information about these “holidays”. Using historic Google Trends data, and thinking that an ease of pandemic restrictions may help boost interest, I thought the search popularity of these days would be the biggest ever (or at least, be bigger than last year. The three food/beverage days are: National Doughnut or Donut Day - occurred on June 4th in 2021 National Ice Cream Day - occurred on July 18th in 2021 National Tequila Day - occurred on July 24th in 2021 So how did I do? Is 1 out 3 good? National Doughnut or Donut Day I will take full credit for predicting this one. Clearly, the chart shows that search interest in this national day was higher than it was in 2020. Was it an all-time high? No, but I will take the win. I was only predicting a lift over last year. National Ice Cream Day I am shocked and saddened that this day wasn’t queried as much as last year. Who doesn’t like ice cream? What could have been the problem this year? I can’t think of anything that would have stopped the populace of this country from celebrating the frozen delight that makes summer a wonderful time to be alive. Ok, maybe one thing. Not enough discounts or free cones being advertised. Not enough brands wanted to own the holiday. That, or maybe the weather. National Tequila Day This one just bums me out. This holiday saw a jump in 2020 so I thought we would see another one this year. Nope. I guess there wasn’t enough to celebrate this summer. It’s a real shame, too. We should have seen a real jump in search interest with more people getting out there and celebrating. I guess not. What Does It All Mean? Like I stated, it’s hard to predict the future even with strong data to help guide you. People are a fickle bunch and we’re still trying to figure out how to interact with each other. The other aspect to ponder is if there is a brand or two who are promoting these food holidays. If there is a big push one year and not the other, search volume can be affected tremendously. I still think that these national holidays can be owned. We have years worth of data that shows that people want to be part of them. All a brand needs to do is to tap into that potential. Who knew that International Coffee Day was going to be so big this year? If you’d like to know how to own these holidays, contact us and we can talk about it more.

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for November 2019. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Whoa – Some Non-Google Doodle Related Phrases Made It To The Top Within the last two months, the top searched terms were related to Google Doodles online. These queries were initiated by users clicking on the updated Google logo, which brought the user to Google’s search result page about the subject of the Doodle. In November, we saw some actual inputted user queries make the 10 Million mark: Day of the Dead - Nov. 1st - 10 Million+ queries History of Thanksgiving - Nov. 27th - 10 Million+ queries Walmart - Nov. 27th - 10 Million+ queries The first query above was generated by Google Doodle clicks The other two appear to be honest-to-goodness user queries. The Google Doodle for Thanksgiving day led to a query of Thanksgiving 2019, so people really did want to know more about the history of the holiday. With the gift buying season starting at the end of November, we saw a number of different retailer brands entering the top searched queries of the month. Walmart led them all and was the only retailer brand that had more than 10 million queries. People Still Love Searching For Sports Over half of the 90 phrases we collected in November were sports-related. While the NFL was the most popular subject with 23 of those phrases, the top spot for most popular sports-related queries was for college football. For two days straight, the same phrase was queried most frequently: 11/8//2019 - LSU vs Alabama - 5,000,000+ 11/9/2019 - LSU vs Alabama - 5,000,000+ This college football rivalry has been going on for many years and this year, LSU won for the first time since 2011. The Tigers’ win may have been the reason there was an additional spike in query volume for the game. Other Top Queries By Category As we record queries, we categorize them by subject matter. Here are some of the top phrases by category: Entertainment The phrase related to Entertainment that had the largest query volume for the month of November was used by people looking for the latest video streaming platform: 11/11/2019 - Disney Plus - 5,000,000+ Technology The biggest technology-related query was driven by users seeking information about an electric powered vehicle: 11/21/2019 - Tesla Truck - 2,000,000+ Politics With a contested election, an Impeachment inquiry, and a presidential campaign heating up, there was a three-way tie for the top political queries in November: 11/5/2019 - Kentucky governor race - 2,000,000+ 11/19/2019 - Quid pro quo - 2,000,000+ 11/20/2019 - Democratic debate - 2,000,000+ Holiday Shopping Drives Queries Lastly, we saw a huge jump in the Shopping query category during the month of November. As previously mentioned, Walmart was the biggest phrase in this category. Here is the list of the other queries that made the top three of their specific dates: 11/14/2019 - Walmart Black Friday - 1,000,000+ 11/18/2019 - Walmart Black Friday 2019 Ad - 200,000+ 11/28/2019 - Best Buy - 2,000,000+ 11/29/2019 - H&M - 500,000+ 11/30/2019 - Cyber Monday 2019 - 2,000,000+ The most notable aspect of this list is the use of retail brand names as queries. These retailers either had strong promotions for their holiday sales, or their sales spoke for themselves and drove search interest by word of mouth. In any case, it’s clear from the search volume that people are still interested in shopping at traditional retailers for the holidays. As the holiday shopping season progresses, AMP will keep an eye on search query trends for our clients to inform our campaigns during this busy season. See you next month!

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for October 2019. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Google Doodles Drive The Top Queried Terms The two terms with the most volume last month were showcased as Google Doodles. Joseph Antoine Ferdinand Plateau - Oct. 13th - 10 Million+ queries Sylvia Plath - Oct. 26th - 10 Million+ queries Both of these Doodles were created to celebrate each of these historical figures’ birthdays, but the queries were collected as the top queried keyword for the day prior to their actual birthday. For example, even though “Sylvia Plath” was the top keyword for October 26th, her birthday is the 27th. We’re not sure how Google is calculating the timing of these queries. If these numbers are generated by the US audience, it doesn’t make sense why they do not correlate with the day the Doodle was posted. Sports Queries Dominate October Of the 93 keyword phrases that we collected for the month of October, 55 of them were related to sports. The majority of the terms were related to Major League Baseball (21) and the NFL (20). The phrase “World Series” got the most queries for the month on October 30th with 5 Million+. This date coincided with Game 7 of the series. Many of the queries related to sports were team names: 10/3/2019 - Seahawks - 2,000,000+ 10/5/2019 - Cowboys - 2,000,000+ 10/6/2019 - Chiefs - 2,000,000+ 10/7/2019 - 49ers - 2,000,000+ 10/9/2019 - Dodgers - 2,000,000+ 10/9/2019 - Braves - 2,000,000+ 10/10/2019 - Patriots - 2,000,000+ 10/13/2019 - Seahawks - 2,000,000+ 10/14/2019 - Packers - 2,000,000+ 10/15/2019 - Yankees - 2,000,000+ 10/21/2019 - Patriots - 2,000,000+ 10/22/2019 - Astros - 2,000,000+ 10/27/2019 - Packers - 2,000,000+ 10/27/2019 - Patriots - 2,000,000+ AMP theorizes these queries were driven by users who wanted to know the score of the game that the team is playing based on the dates attached to these queries. Teams with large fan bases make the top three phrases where other teams do not. A Few Movie Keywords Made The Cut Google Search trends can be used as a predictor of successful opening weekend of a film or how large the buzz is around a certain picture. Two queries made the list in October: 10/3/2019 - Joker - 1,000,000+ 10/21/2019 - Star Wars trailer- 1,000,000+ Joker had a record breaking weekend at the box office. The interest of the Star Wars trailer is high, but it does not compare to the volume of queries associated with the keywords for the previous sequel trilogy films. Looking at Google Search Trends data over the past five years, the interest related to the latest Star Wars trailer is lower than it was for the films that were released in 2015 and 2017. This may be an indication that the upcoming film may not make as much. Interest In New Tech Apple and Google had a few of their new products make the list in October: 10/28/2019 - AirPods pro - 1,000,000+ 10/15/2019 - Pixel 4 - 500,000+ Clearly, fans of Apple are excited about the earbuds. It’s interesting that the new Google flagship phone didn’t drive as many queries as the iPhone 11. Will Google make a Doodle of its new phone? Probably not. Every Day is a Holiday Did you know that October 3rd was National Boyfriend Day? Me neither – but it drove over a million queries. We have been looking at the popularity of these non-traditional holidays over time. Here’s how National Boyfriend Day has been trending over the last 5 years: Looking at the peaks over the last 5 years, this holiday drove more search interest back in 2018 than 2019. Along with the big spikes that correspond with the actual date of the holiday, there is a complementary one that occurs a couple of months prior. The smaller spike is triggered by another holiday – National Girlfriend Day. It happens on August 1. We compared these phrases to see what the volumes looked like side by side: When we look at this view over the last 12 months, it is clear that these two holidays are intertwined. I wonder what discussions take place when National Girlfriend Day happens. Do boyfriends search for their day to see when they will get repaid for celebrating the holiday for their girlfriend? Is the lower spike of “national girlfriend day” during the timeframe of October 3rd indicative of boyfriends’ lack of planning for next year? There are just so many questions. New Holidays = New Opportunity All joking aside, these non-traditional holidays have been appearing throughout the year. AMP Agency has been looking into these types of phrases to understand if they are gaining in popularity. If we can get ahead of these trends, it can be fruitful for our clients as it makes sense for them to own or run promotions that coincide with some of these holidays. Now that October has wrapped up, we’re excited to see what trends November brings. See you next month!

“What keywords are trending?” It’s the question people ask me all the time SEO. That’s why, in an effort to answer it, I have been collecting Google Search Trends data since the beginning of the year. As anyone who has used Google Trends will tell you, this tool provides quick information to see directional data on anywhere between one keyword to five keywords presented over time. When you want to gather information on trending terms around topics, however, things get a bit more time-intensive. I believe you really need to put in time to pull data on a regular basis and review it as you go to get the best insights – so that’s precisely what I’ve been doing. To-date, I have two initiatives going – one is at a macro-level, and the other is at a micro-level. The micro-level initiative is focused on understanding search volume growth around keywords that are related to some of my client’s top products and services. We’re constantly digging in to see what the latest rising and top terms are and then conducting further research and analysis on them using the Google Trends tool. The macro-level initiative is structured towards gaining a better understanding of the most popular queries are on any given day. With the help of my teammate Brandon Ma, we have been pulling the top three keyword phrases in terms of search volume as reported by Google every day. This data pull and analysis has given us some understanding of what drives people to query Google in the moment, what topics people have been interested in this month, and what we can learn from it. Ultimately, we are putting in the work to provide insights for our team and our clients to utilize this free Google tool to its full extent. In this blog post, I am presenting the findings for the top searched terms from the US in the month of September 2019 from Google’s Daily Search Trends found here: https://trends.google.com/trends/trendingsearches/daily?geo=US Each of the top three terms was recorded with the number of queries that keyword drove for that specific day. Google reports estimations in round numbers with a plus sign next to the number to denote the exact count is somewhere above the number shown. The scale that we saw for the top three keywords last month topped out at 10,000,000+ and the lower limit was at 200,000+. Here are some of the observations we had after looking at the data. Google Doodles Drive Searches Google drives searches in its engine by changing its logo via its long-running Google Doodle program. Changing their logo entices users who visit the homepage of Google, open their app, or open a new tab in Chrome to click on the Doodle and, in turn, query the engine. The majority of the keywords that were reported to have 10MM+ queries for the month of September in the US were presented as Google Doodles: Ynes Mexia – Mexican-American botanist and explorer in honor of Hispanic Heritage Month (9/15) Rugby World Cup – Opening Day of the tournament (9/19) Junko Tabei – First woman to reach the summit of Mt. Everest, celebrating what would have been her 80th birthday (9/22) Fall Season – Noting the first day of Autumn (9/23) Google – A doodle to celebrate the engine’s 21st birthday – somebody buy it a beer! (9/27) Sports Interest Fuels Queries With the NFL season kicking off in September, it has dominated as the top trending topic of the month. An NFL related phrase took the top queried term of the day 11 times throughout the month. Here are some of the highlights: Antonio Brown – 2MM+ (9/4) NFL – 5MM+ (9/5) NFL – 5MM+ (9/7) Thursday Night Football – 2MM+ (9/12) Antonio Brown – 2MM+ (9/20) Eagles vs. Packers – 5MM+ (9/26) Since I have been looking at these top phrases since the beginning of the year, Google Trends data certainly supports the popularity of the NFL over all other American professional sports leagues. As for most popular teams, the Cowboys are the top driver of team name search queries. The Patriots come in second for the month of September, but I am sure they’ll be number one again when it matters. TV Show Premieres Are Search Worthy With the new Fall TV season, people are still Googling their favorite network TV shows. American Horror Story – 500K+ (9/18) This Is Us – 500K+ (9/24) Masked Singer – 500K+ (9/25) Some other TV events also made our list: AGT Winner 2019 – 500K+ (9/17) Emmys 2019 – 2MM+ (9/23) Although their popularity is waning, Primetime TV shows still get attention for their premieres. The Top Tech Keywords Hot new video platforms and the latest iPhones drove millions of queries last month. Tiktok – 2MM+ (9/6) iPhone 11 – 5MM+ (9/9) iPhone 11 Pro – 2MM+ (9/10) Marketers have been keeping an eye on Tiktok as a new platform to reach audiences. With the spike of search interest in early September, Google Trends is showing that user interest is increasing. Searches Related to Politics Queries related to the national politics made the top daily searches in the month of September. Democratic Debate – 2MM+ (9/11) Impeachment – 1MM+ (9/23) Trump – 2MM+ (9/24) Whistleblower Complaint – 1MM+ (9/25) News stories typically drive queries as people seek to learn more about events as they happen. It’s fascinating to see the progression of the presidential impeachment inquiry. Conclusion After pulling the top three queries each day for 30 days, we garnered a list of 90 phrases by the end of September. Looking over these phrases as a whole and segmenting them by our own categorization, it’s clear Sports and Entertainment related keywords spur the most searches. Sports keywords made up 38 of the 90 phrases. They were mostly NFL related with instances of college football, tennis stars, and Champions League soccer (sorry, football). Entertainment keywords took 26 slots of the 90 total keywords. Sadly, celebrity deaths made up a good chunk of those queries (RIP Eddie Money and Ric Ocasek). Other queries were related to premieres or releases. Just like TV shows, movie titles also made the list. We probably could have predicted big opening weekends for It: Chapter 2 and Ad Astra based on the keyword search volume each of them had in September alone. Now that we have this collection of data and high-level analysis, we are eager to know more. Was the search interest around this year’s season opener bigger or smaller than last year? What are the top rising phrases related to Fall? Was the release of the iPhone 11 as big as X? Once we dig in further, we’ll have some valuable insights to share with our teams and clients. See you next month!

The internet was going crazy for this stuff and soon, so were we. It quickly took up more space in our fridge than actual food and filled our recycling bins to the top, even after we crushed them one by one. At some point, I started to wonder: What’s actually in this stuff? And why is it so incredibly addicting? LaCroix's allure.

The nation’s largest food companies now face competitive pressure from two different directions. From one side, there is a movement toward simplicity — simpler recipes, fewer ingredients, less processing. A nice way to label this shift toward simpler foods is “the undoing of food.” At the same time, and from the opposite direction, there is the “re-doing of food” — a process whereby entrepreneurs take on existing categories and seek to reinvent them in a way that improves on the incumbent. Unfeed me.