November 21, 2016

Age of Abundance: How the Content Explosion will Invert the Media Industry


Over the past century, technological advancements have massively reduced the cost and time needed to create and circulate content. Though this has liberated artists, consumers are now drowning in a virtually infinite supply of things to watch, listen to and read. The answer to a world where attention is the key constraint, not capital or distribution, isn’t Big Media – it’s the Influencer Curator.

No one to blame but ourselves.

November 16, 2016

Inside the Awkward World of Millennial Dating


It’s not that any generation has figured out a foolproof way of forming human connections, but for Millennials, online dating seems to have further complicated the already mysterious process of falling in love. Our entire approach to adulthood has shifted, in fact, from where we choose to live, to how long we stay in school. The Millennial's economic situation is now firmly linked to how we approach relationships.

Stuck in that in-between place.

November 14, 2016

How Your Brain Decides Without You

4676_ea6979872125d5acbac6068f186a0359-2.pngAn increasingly well-supported working hypothesis called predictive coding is when perceptions are driven by your own brain and corrected by input from the world. There is simply too much sensory input to take in, so the brain has to find other ways to work, which means it constantly predicts. When the sensory information that comes in does not match your prediction, you either change your prediction—or you change the sensory information that you receive.

We see what we want to see.

November 11, 2016

Facebook Is The Most Powerful Force Online — And These New Numbers Prove It

The social network is absolutely crushing the competition online, new information from the Pew Research Center shows — in case you needed more evidence. Seventy-nine percent of American adults who use the internet are on Facebook, and 76 percent of them say they use it every day. The next-largest social network is Facebook-owned Instagram, with 32 percent of online adults.

Welcome to Facebook's internet.

November 8, 2016

Cracking the Operational Analytics Nut


Many times when analytics managers or business people are interested in analytics, they reveal that performing some analytics on data is not the primary problem they have. “We have to get the analytics integrated with the process and the systems that support it,” they say. This issue, sometimes called “operational analytics,” is the most important factor in delivering business value from analytics.

Mission difficult, but not impossible.

November 4, 2016

[Audio] So, You’ve Outraged the Internet. Here’s How to Apologize.

image1.0.jpegBustle CEO Bryan Goldberg is a man who runs a website aimed at women — and from the get-go that made some people wary. And then Goldberg, feeling the energy of an exciting startup launch, put his foot in his mouth, proclaiming on PandoDaily that “women’s publishers have completely lost sight of which decade their readers are living in.”

Oh, boy.

October 24, 2016

What Will Break People’s Addictions to Their Phones?


While some blame our collective tech addiction on personal failings, like weak willpower, Tristan Harris, a product philosopher, points a finger at the software itself. That itch to glance at our phone is a natural reaction to apps and websites engineered to get us scrolling as frequently as possible. The attention economy, which showers profits on companies that seize our focus, has kicked off what Harris calls a “race to the bottom of the brain stem.”

All part of the plan.

October 19, 2016

Often Operating on Tight Budgets, Mothers Tend to Be Bargain Hunters


People in the marketing-to-mothers profession refer to mothers as chief financial officers of their households. The phrase suggests a comfortably solvent enterprise—prudent about money, but able to command it as needed. The reality of mothers and money is more complicated and less cheery, as explored in this new eMarketer report.

The boss of bosses.

October 14, 2016

It Doesn't Matter When You Eat


There are so many myths and strangely specific rules about when to eat to lose weight, but alone they do nothing to help. Eat a hearty breakfast and light all day. Eat small meals every few hours. Rules around when you eat are less important than you think, and even when they do help, they’re not for the reasons you think.

Eat this up.

October 13, 2016

What Are the Best Ways to Inspire Travelers?


Selfies, OTAs and artificial intelligence abound around the travel industry. But is any of this newfangled guff effective? Truth is, the classic word of mouth method reigns supreme, but that now comes in various forms such as selfies and vacation pics they might see on Facebook or other channels.

The power of the selfie stick.