"Video" is tossed around like it's such a simple content format but in the digital media world, it has a whole host of implications for brands. Video impacts content, production, advertising, and viewing devices. With the proliferation of multiple screens, there are various channels available to view video in a digital form'TV, tablets, desktop/laptop and smartphones. For marketers, multiple screens mean multiple ways to reach the audience. In this week's Insights Lab, Sonny Kim, AMP's SVP of Digital Strategy, shares recommendations on how to approach video with Matt Rainone, Senior Manager of AMP's Integrated Group. Tweet us @AMP_Agency to let us know what topics you want to hear about!
With Facebook's recent IPO, the rumor mill is abuzz with talks about Facebook moving into the smartphone and mobile browser space given the hiring of ex-Apple hardware engineers and the potential purchase of Opera. Additionally, there has been speculation that Facebook may acquire the Israeli facial recognition software, Face.com. Hear Matt Rainone, Senior Manager of AMP's Integrated Marketing Group, discuss these rumors and his thoughts on Facebook's growth strategy. Tweet us @AMP_Agency to let us know what topics you want to hear about!
With Facebook's recent IPO, the rumor mill is abuzz with talks about Facebook moving into the smartphone and mobile browser space given the hiring of ex-Apple hardware engineers and the potential purchase of Opera. Additionally, there has been speculation that Facebook may acquire the Israeli facial recognition software, Face.com. Hear Matt Rainone, Senior Manager of AMP's Integrated Marketing Group, discuss these rumors and his thoughts on Facebook's growth strategy. Tweet us @AMP_Agency to let us know what topics you want to hear about!
Stephen Anderson, the General Manager of our San Francisco office, stops by the Insights Lab this week to provide an informative overview of content marketing and the benefits of implementing a content marketing strategy.
What is ROFLCon? It's a convention held to celebrate and discuss internet memes and the celebrity that is often created alongside them. Hear Matt Jacobs, AMP's Director of Integrated Marketing, and Matt Rainone, Manager of Integrated Marketing, discuss key takeaways from this year's ROFLCon.
AMP's Director of Brand Strategy, Jason Rivera, shares some insight on college students' purchase intent and shopping behavior. He discusses how brands can leverage these insights to reach this demographic during the Back-to-School shopping season.
AMP's Director of Brand Strategy, Jason Rivera, shares some insight on college students' purchase intent and shopping behavior. He discusses how brands can leverage these insights to reach this demographic during the Back-to-School shopping season.
Music festivals aren't a new venue for brands to market to consumers, but State Farm's partnership with Coachella has taken it to a new level with the live streaming via YouTube (#coachellalive) and the Instagram, Facebook and Twitter integration. While the live streaming was big news, Tupac's resurrection performance stole the headlines. AMP's Director of Integrated Marketing, Matt Jacobs, discusses what this technologically advanced hologram means for marketers in this week's Insights Lab episode.
Music festivals aren't a new venue for brands to market to consumers, but State Farm's partnership with Coachella has taken it to a new level with the live streaming via YouTube (#coachellalive) and the Instagram, Facebook and Twitter integration. While the live streaming was big news, Tupac's resurrection performance stole the headlines. AMP's Director of Integrated Marketing, Matt Jacobs, discusses what this technologically advanced hologram means for marketers in this week's Insights Lab episode.
The interwebs are abuzz with Facebook's recent purchase of photo sharing app Instagram for $1 BILLION. AMP's Director of Integrated Marketing, Matt Jacobs, discusses this massive acquisition and what it means for marketers.
