May 19, 2016

Target Using California Stores as Retail Labs to Test “Enhancements”

Retailers tend to be cautious about rolling out changes nationwide, instead testing out a couple tweaks here and few updates there. Target, however, is using entire stores in California as testing grounds for a $1 billion initiative that includes dozens of new in-store “enhancements” like stylish apparel fixtures, better-lit fresh produce sections, an emphasis on organic products, service stations expedited online order pick ups, and department specialists.

Now I'm never going to leave.

Topics: User Experience, Innovation, Vertical - Retail

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