You may know Sascha Lock, our VP of Media who sits in the AMP Boston office. But did you know he recently had an article titled “My Quantified, Connected Self” featured on Little Black Book Online?
In his article, Sascha describes the world we're living in as a “privacy paradox” where brands and tech companies struggle to find the right balance between personalizing user experiences and respecting people's data privacy.
“One of this industry's biggest desires is for clients to share their transactional data, as granularly as possible, with the enviable goal to measure activity X's impact on metric Y,” Sascha explains. “And in most cases, they aim to demonstrate things like incremental lifts in sales, foot traffic, engagement, clicks, etc. – let's say as a result of paid media activity – so they can refine and optimise for the future.”
Want to continue reading? Check out the full story here: https://lbbonline.com/news/my-quantified-connected-self/
