January 9, 2017

J.Crew, Gap, Abercrombie & Fitch: The Trouble With America’s Most Beloved Mall Brands

Despite efforts to turn their businesses around, J.Crew, Gap and Abercrombie & Fitch have yet to dig out of quarter after quarter of negative sales slumps because too many factors — declining mall foot traffic, the threat of Amazon, lengthy supply chains and price-conscious shoppers — have converged, rendering the situation untenable. And time is running out.

A lack of compelling brand identity

Topics: Branding, Vertical - Retail, Vertical - Fashion

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