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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for November 2021.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.

What Were The Takeaways For November 2021?

Looking back at last month, we’re reminded that elections happen somewhere in the country in November.  There were a few elections that gained national attention and we saw that in the top searches near the beginning of the month. Two criminal trials were big news and people were interested in them enough to search for details related to the cases. Holidays and holiday shopping are always big in November and we’ll showcase this year’s keywords. Lastly, there were a few interesting odds and ends to discuss to wrap up our examination of the month.

 

Oodles of Doodles

The month of November had special Google logos that drove more than 10 million queries each. Here’s the list of the queries attached to those Doodles in chronological order:

  • Day of the Dead - 11/2/2021 - 10,000,000+ queries
  • Dr. Kamal Ranadive - 11/7/2021 - 10,000,000+ queries
  • Veterans Day - 11/10/2021 - 10,000,000+ queries
  • Johannes Vermeer - 11/11/2021 - 10,000,000+ queries
  • History of Thanksgiving - 11/25/2021 - 10,000,000+ queries

Day of the Dead was a multi-day Doodle and we also recorded the 10 million plus queries at the end of October too. Dr. Ranadive was honored on what would have been her 104th birthday for her research on links between cancers and viruses.  The Dutch painter Johannes Vermeer got a Doodle that celebrated the 26th anniversary of the exhibition that opened at Washington D.C.’s national Gallery of Art. Lastly, Veterans Day and Thanksgiving received Doodles that sent people to learn more about these holidays.

 

State Governor Elections

Right at the start of the month, search interest in U.S. elections grew and was captured by the AMP SEO team:

  • Glenn Youngkin - 11/1/2021 - 5,000,000+ queries
  • N.J governor race - 11/2/2021 - 5,000,000+ queries
  • Virginia election results - 11/2/2021 - 2,000,000+ queries
  • Election day 2021 - 11/3/2021 - 200,000+ queries

 

The Governor races in New Jersey and Virginia were the elections that drove the most queries, including the winner of the VA election, Glenn Youngkin.  This list is a reminder that important elections happen every year and not just every four years.

 

The Criminal Trials of November

A couple of high profile court cases drove search volume over many days in November 2021.

  • Kyle Rittenhouse - 11/8/2021 - 500,000+ queries
  • Kyle Rittenhouse trial - 11/10/2021 - 1,000,000+ queries
  • Rittenhouse - 11/15/2021 - 2,000,000+ queries
  • Kyle Rittenhouse - 11/15/2021 - 1,000,000+ queries
  • Rittenhouse - 11/19/2021 - 5,000,000+ queries
  • Ahmaud Arbery - 11/22/2021 - 1,000,000+ queries
  • Ahmaud Arbery - 11/24/2021 - 2,000,000+ queries

 

From the lists above, queries related to the Rittenhouse trial made the daily top 3 in Google’s Daily Trends across five days.  Queries related to the Ahmaud Arbery murder trial only appeared on two days.  The AMP SEO team pulled some charts from Google Trends to see a visualization of the query volume.

 

This chart represents query volume (interest) for the names of Kyle Rittenhouse and Ahmaud Arbery.  The blue line shows that the volume was much higher for Kyle’s name.

Curiously, a slightly different take on the same subjects revealed a different story.  By switching the categorization of each of their names from “Search term” to “Topic”, we saw this chart:

In this chart, you can see that queries related to the topic of Ahmaud Arbery appear to be larger than those of Kyle Rittenhouse.  From our understanding, topics are set up to include more phrases than just the singular keyword inputted into the tool.  It appears that Google Trends Daily report is more in line with exact keywords and not topics. 

Queries From The World of Entertainment

 

Moving to a lighter subject, here are the queries related to what Americans were interested in watching in November.

  • Eternals - 11/4/2021 - 1,000,000+ queries
  • Yellowstone season 4 - 11/7/2021 - 2,000,000+ queries
  • CMA Awards 2021 - 11/10/2021 - 1,000,000+ queries
  • Spider-Man: No Way Home - 11/16/2021 - 1,000,000+ queries
  • King Richard - 11/19/2021 - 1,000,000+ queries
  • Hawkeye - 11/23/2021 - 500,000+ queries
  • Spider-Man: No Way Home - 11/28/2021 - 2,000,000+ queries

The Spider-Man movie queries were driven by trailers. The film isn’t hitting theaters until December 2021 but it’s clear people are excited about it.  Even though The Beatles documentary was released in November, search interest was not big enough to appear in the daily top 3.

Interest in two singers was captured in November 2021:

  • Britney Spears - 11/12/2021 - 500,000+ queries
  • Adele - 11/14/2021 - 2,000,000+ queries

Yes, Britney’s conservatorship finally ended on the 12th and Adele performed on national television on the 14th ahead of her 30 album release.


Holidays and Holiday Spending

Besides Thanksgiving, there were other holidays including some shopping holidays:

  • Diwali - 11/3/2021 - 500,000+ queries
  • Thanksgiving - 11/24/2021 - 2,000,000+ queries
  • Happy Thanksgiving - 11/24/2021 - 2,000,000+ queries
  • Black Friday deals - 11/25/2021 - 5,000,000+ queries
  • Best Buy - 11/26/2021 - 2,000,000+ queries
  • Cyber Monday deals - 11/28/2021 - 2,000,000+ queries

 

Diwali drove search interest on the 3rd and that search interest has grown over the last 5 years.  You can see how it has grown in this chart:

After Thanksgiving, holiday shopping starts traditionally and the deals you can find on both Black Friday and Cyber Monday had people searching.  In years past, retailer names also made the daily top 3. This year, Best Buy was the lone brand with that distinction. 

 

So Why Were People Searching Urban Dictionary So Much?

Sometimes, keywords will appear in our daily capture and we’ll be left scratching our heads.  This keyword in particular not only had us guessing about the reason why people were querying it so much but also had us feeling a bit tentative about the prospect of learning more  

  • Urban Dictionary - 11/21/2021 - 2,000,000+ queries

Thankfully, the reason was fairly innocuous. Because of a trending topic on Twitter, people were driven to search the online slang definition provider to learn more about their names as defined by Urban Dictionary. The AMP SEO team warns that your first name’s definition may not be safe for work.

 

Saving Time and Natural Phenomena

Oh, turning our clocks back an hour always makes people search and sometimes, if there’s something to look at in the sky, people will search for that event too.

  • Daylight Savings - 11/6/2021 - 2,000,000+ queries
  • Lunar Eclipse 2021 - 11/18/2021 - 2,000,000+ queries
We have to guess that some of those Daylight Savings queries are from people who wonder why we change our collective understanding of what time it is twice a year. 

Omicron Variant


Just when you thought we’d had enough of COVID-19 variants, there’s reports of a new one named Omicron. 


  • Omicron variant symptoms - 11/27/2021 - 200,000+ queries

This query shows us how people are seeking to understand the symptoms of this new variant rather than just general information about it. We’re keeping positive thoughts that this variant is the last one that we need to know about.


Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Until next month.

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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for August 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. August 2022 - A Summary Looking through the top queried phrases by day last month, there were a few topics that surfaced as macro trends. As primary elections happened across different states, candidates and ballot questions landed in the top 3 daily queries.  The NFL preseason stoked interest in fans as they searched for their favorite team in Google results. The other big sports topic was Champions League soccer and we’ll present the sheer number of queries related to that European-centric subject. Lastly, there were TV and films that people wanted to learn more about and we’ll examine which ones were the most popular.   A Doodle and a Travolta Curiosity These two phrases were the only two that made the elusive 10 million plus club last month. Anna Mani - 8/22/2022 - 10,000,000+ queries Google changed their logo on August 23rd to celebrate “the 104th birthday of Indian physicist and meteorologist Anna Mani, one of the country’s first female scientists.”  You can read more about her on their post. We tend to see interesting Doodles get top query status as the logo is hyperlinked to a result page tied to a keyword - in this case, “Anna Mani”.  The second phrase is a bit of a head scratcher but it’s not unprecedented.  John Travolta - 8/8/2022 - 10,000,000+ queries On August 8th, Olivia Newton-John passed away and the news sent people to Google to search. When we first looked at Google's Daily Search Trends, it was her name that was the top query. From our experience, it takes 24 hours for the report to finalize.  We have seen queries shift or change completely when we revisit the report after that 24 hour period. When we looked back at the daily top 3 for August 8th on August 10th, the phrase above replaced the Olivia Newton-John query and it was the top queried phrase of the day.  The other surprising thing was there were no Olivia Newton-John related phrases in the top 3 at all.   SInce we have been collecting this data for years now, we recalled this same sort of phenomena happening when Kelly Preston, John Travolta's wife, died in 2020.  Here’s the top phrase from July 12th of that year: John Travolta - 7/12/2020 - 10,000,000+ queries Again, there are no queries related to Kelly Preston in the daily top three of that day.  The phrase that was reported was John Travolta’s name.  The AMP team is not sure what to make of this reporting shift. It doesn’t make sense that his name would be a higher queried phrase than either Olivia’s or Kelly’s.  It does make us wonder what kind of query consolidation is happening as the Daily Search Trends report gets finalized.  Is there a knowledge graph consideration? Does the weight of the John Travolta entity make the report combine related terms underneath it?  It’s odd, for sure, and for it to happen twice in the last two years is odder.  Pet Holidays Did you know that August has two days that celebrate two of the most popular household pets?  We didn’t either. CAT - 8/7/2022 - 1,000,000+ queries National Dog Day - 8/26/2022 - 200,000+ queries On International Cat Day, Google implemented a search result “Easter Egg” where the result page for the query “cat”  was altered with animation.   Although dogs are certainly more popular than cats nationwide, the enhanced result page helped to drive more search queries for cats on their special day this year.   Martin vs. Tolkien and Other Entertainment Every month, TV show and movie queries make the daily top 3.  AMP likes looking for these phrases to figure out how large the audience is for each.  Here are the top movie related keywords from August 2022: Batgirl - 8/2/2022 - 200,000+ queries Prey - 8/3/2022 - 200,000+ queries Prey - 8/5/2022 - 500,000+ queries Orphan: First Kill - 8/18/2022 - 200,000+ queries So, the Batgirl query is a bit of an anomaly since the volume behind it is related to the decision to never release this movie by Warner Bros. People really wanted to know where they could see the latest installment of the Predator franchise, Prey (Hint: Hulu & Disney+) Lastly, the horror film, Orphan: First Kill also received a top 3 query phrase placement on the 18th a day before its release date. A couple of non-epic fantasy TV shows made our collection. They include a new series about an established character and an awards show:   Wednesday Netflix - 8/17/2022 - 100,000+ queries VMAs 2022 - 8/28/2022 - 1,000,000+ queries Netflix is producing a TV series about Wednesday Addams, a character from the fictional Addams Family.  A trailer for the show was released on the 17th.  Also, The MTV Video Music Awards still stir a buzz and search interest in this year’s show drove more than a million queries on the day it aired. As we alluded to in the previous section, the biggest news for the TV audience was the release of 2 anticipated fantasy shows last month: House of Dragon - 8/21/2022 - 2,000,000+ queries Rings of Power - 8/31/2022 - 200,000+ queries From the query volume, it appears that the Game of Thrones prequel series is more popular than the Lord of the Rings prequel series. We’ll keep monitoring to see which show’s season finale makes the daily top 3.  Elections and Federal Acts With the first wave of elections this year, we saw some queries related to US politics with high volumes last month, if only for a day.  Liz Cheney - 8/15/2022 - 1,000,000+ queries Harriet Hageman - 8/16/2022 - 500,000+ queries Alaska primary 2022 Results - 8/16/2022 - 200,000+ queries Mary Peltola - 8/31/2022 - 500,000+ queries On the 16th, U.S. representative for Wyoming Liz Cheney lost in the Republican primary to Harriet Hageman.The Alaska primary results were also popular as it led to Sarah Palin loss to Mary Petola in the special election to replace the late Rep. Don Young.  The other topics in this category were related to the Kansas special election and two measures moving forward in the Federal government. Kansas abortion amendment - 8/2/2022 - 500,000+ queries Inflation Reduction Act - 8/7/2022 - 200,000+ queries Student loans - 8/23/2022 - 2,000,000+ queries Voters in Kansas decided to keep abortion legal in the state.  The Inflation Reduction Act getting voted into law and details of the student loan forgiveness program drove people to search.    August 2022’s Sports-Related Queries Do you know what gets keywords related to the NFL back into Google’s daily search trends?  The preseason. Raiders - 8/4/2022 - 500,000+ queries NFL - 8/4/2022 - 500,000+ queries Patriots - 8/11/2022 - 200,000+ queries 49ers - 8/12/2022 - 500,000+ queries Zach Wilson - 8/12/2022 - 500,000+ queries Steelers - 8/13/2022 - 500,000+ queries Dallas Cowboys - 8/13/2022 - 500,000+ queries Patriots - 8/19/2022 - 200,000+ queries 49ers - 8/20/2022 - 200,000+ queries 49ers - 8/25/2022 - 200,000+ queries Packers - 8/25/2022 - 200,000+ queries Dallas Cowboys - 8/26/2022 - 200,000+ queries Chicago Bears - 8/27/2022 - 200,000+ queries Steelers - 8/28/2022 - 500,000+ queries Did your favorite team make the list?  If so, you’re in good (large) company.  Major League Baseball’s season is still going on and a couple of phrases were  Juan Soto - 8/1/2022 - 1,000,000+ queries Field of Dreams Game 2022 - 8/11/2022 - 500,000+ queries Juan Soto was included in a major trade between the Washington Nationals and the San Diego Padres.  The new featured game that takes place near a corn field also drove people to search for more information about it. If you didn’t think European soccer was popular in the USA, think again. Fulham vs Liverpool - 8/6/2022 - 200,000+ queries Everton vs Chelsea - 8/6/2022 - 200,000+ queries West Ham vs Man City - 8/7/2022 - 200,000+ queries Real Madrid - 8/9/2022 - 500,000+ queries Real Madrid - 8/13/2022 - 500,000+ queries Chelsea vs Tottenham - 8/14/2022 - 500,000+ queries Liverpool vs Crystal Palace - 8/15/2022 - 200,000+ queries Leeds United vs. Chelsea - 8/21/2022 - 200,000+ queries Man United vs Liverpool - 8/22/2022 - 500,000+ queries Champions League draw - 8/24/2022 - 500,000+ queries Liverpool vs Bournemouth - 8/27/2022 - 500,000+ queries Some members of the AMP team have a theory that online sports betting has increased the visibility of the Champions League in this country.  Looking at the phrases that are match-related where both teams are included, the checking of scores may be a reason for this query volume. Finally, Serena Williams’s progress in her last U.S. Open drove people to learn more.  She announced her retirement earlier last month.  Serena Williams - 8/29/2022 - 1,000,000+ queries Other Topics Worthy of Mention Working with CPG brands, we monitor search queries for them to keep check on negative sentiment.  You hate to see it, but recalls can wreak havoc for a brand.  August 2022 was not a good month for Capri Sun Group Holding: Capri Sun recall - 8/15/2022 - 200,000+ queries People were looking to the skies with the full moon and the Aurora Borealis on their minds last month: Full moon August 2022 - 8/9/2022 - 200,000+ queries Northern Lights - 8/17/2022 - 200,000+ queries They kept thinking about those skies in anticipation of our continuing mission to the moon Artemis launch - 8/28/2022 - 1,000,000+ queries Maybe someday that rocket will blast off. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

AMP Agency’s Top Trends of Fall 2022 Predictions Report   AMP Agency has published another report as a part of their Search Insights service. This report is available for download and provides consumer and audience insights to help inform your marketing and business decisions for the Autumn season. AMP Agency’s SEO Supervisor Kevin Davis dug deep into search query data to gather useful insights for this report. “We learned a lot from producing the Summer Trends report.  Using the tools available to us, we were able to not only find products, events, and activities relevant to this time of year but also predict the ones that will be very popular this year. Looking back at query data for the past 4 years, you can see increases in volume that we feel is a good indicator of interest in the future.  I am excited to share our findings in this report.”  The Top Trends of Fall 2022 report has insights on 40 topics across 8 different categories including holidays, home decor, and food & drink.  The data presented in the report is pulled straight from Google’s Keyword Planner (US only) and is paired with our analysis of why we think the topic will increase in popularity this Autumn. Download our 2022 Fall Trends report and learn more about our seasonable predictions for this coming season.

  • 2 min read
  • September 8, 2022