Our Marketing Blog

Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.

Google Search Trends Insights September 2019 - AMP Agency

“What keywords are trending?”

It’s the question people ask me all the time SEO. That’s why, in an effort to answer it, I have been collecting Google Search Trends data since the beginning of the year.

As anyone who has used Google Trends will tell you, this tool provides quick information to see directional data on anywhere between one keyword to five keywords presented over time. When you want to gather information on trending terms around topics, however, things get a bit more time-intensive. I believe you really need to put in time to pull data on a regular basis and review it as you go to get the best insights – so that’s precisely what I’ve been doing.

To-date, I have two initiatives going – one is at a macro-level, and the other is at a micro-level.

The micro-level initiative is focused on understanding search volume growth around keywords that are related to some of my client’s top products and services. We’re constantly digging in to see what the latest rising and top terms are and then conducting further research and analysis on them using the Google Trends tool.

The macro-level initiative is structured towards gaining a better understanding of the most popular queries are on any given day. With the help of my teammate Brandon Ma, we have been pulling the top three keyword phrases in terms of search volume as reported by Google every day. This data pull and analysis has given us some understanding of what drives people to query Google in the moment, what topics people have been interested in this month, and what we can learn from it. Ultimately, we are putting in the work to provide insights for our team and our clients to utilize this free Google tool to its full extent.

In this blog post, I am presenting the findings for the top searched terms from the US in the month of September 2019 from Google’s Daily Search Trends found here:  https://trends.google.com/trends/trendingsearches/daily?geo=US

Each of the top three terms was recorded with the number of queries that keyword drove for that specific day. Google reports estimations in round numbers with a plus sign next to the number to denote the exact count is somewhere above the number shown. The scale that we saw for the top three keywords last month topped out at 10,000,000+ and the lower limit was at 200,000+.

Here are some of the observations we had after looking at the data.

Google Doodles Drive Searches

Google drives searches in its engine by changing its logo via its long-running Google Doodle program. Changing their logo entices users who visit the homepage of Google, open their app, or open a new tab in Chrome to click on the Doodle and, in turn, query the engine. The majority of the keywords that were reported to have 10MM+ queries for the month of September in the US were presented as Google Doodles:

  • Ynes Mexia – Mexican-American botanist and explorer in honor of Hispanic Heritage Month (9/15)
  • Rugby World Cup – Opening Day of the tournament (9/19)
  • Junko Tabei – First woman to reach the summit of Mt. Everest, celebrating what would have been her 80th birthday (9/22)
  • Fall Season – Noting the first day of Autumn (9/23)
  • Google – A doodle to celebrate the engine’s 21st birthday – somebody buy it a beer! (9/27)

Sports Interest Fuels Queries

With the NFL season kicking off in September, it has dominated as the top trending topic of the month. An NFL related phrase took the top queried term of the day 11 times throughout the month.

Here are some of the highlights:

  • Antonio Brown – 2MM+ (9/4)
  • NFL – 5MM+ (9/5)
  • NFL – 5MM+ (9/7)
  • Thursday Night Football – 2MM+ (9/12)
  • Antonio Brown – 2MM+ (9/20)
  • Eagles vs. Packers – 5MM+ (9/26)

Since I have been looking at these top phrases since the beginning of the year, Google Trends data certainly supports the popularity of the NFL over all other American professional sports leagues. As for most popular teams, the Cowboys are the top driver of team name search queries. The Patriots come in second for the month of September, but I am sure they’ll be number one again when it matters.

TV Show Premieres Are Search Worthy

With the new Fall TV season, people are still Googling their favorite network TV shows.

  • American Horror Story – 500K+ (9/18)
  • This Is Us – 500K+ (9/24)
  • Masked Singer – 500K+ (9/25)

Some other TV events also made our list:

  • AGT Winner 2019 – 500K+ (9/17)
  • Emmys 2019 – 2MM+ (9/23)

Although their popularity is waning, Primetime TV shows still get attention for their premieres.

The Top Tech Keywords

Hot new video platforms and the latest iPhones drove millions of queries last month.

  • Tiktok – 2MM+ (9/6)
  • iPhone 11 – 5MM+ (9/9)
  • iPhone 11 Pro – 2MM+ (9/10)

Marketers have been keeping an eye on Tiktok as a new platform to reach audiences. With the spike of search interest in early September, Google Trends is showing that user interest is increasing.

Searches Related to Politics

Queries related to the national politics made the top daily searches in the month of September.

  • Democratic Debate – 2MM+ (9/11)
  • Impeachment – 1MM+ (9/23)
  • Trump – 2MM+ (9/24)
  • Whistleblower Complaint – 1MM+ (9/25)

News stories typically drive queries as people seek to learn more about events as they happen. It’s fascinating to see the progression of the presidential impeachment inquiry.

Conclusion

After pulling the top three queries each day for 30 days, we garnered a list of 90 phrases by the end of September. Looking over these phrases as a whole and segmenting them by our own categorization, it’s clear Sports and Entertainment related keywords spur the most searches. Sports keywords made up 38 of the 90 phrases. They were mostly NFL related with instances of college football, tennis stars, and Champions League soccer (sorry, football).

Entertainment keywords took 26 slots of the 90 total keywords. Sadly, celebrity deaths made up a good chunk of those queries (RIP Eddie Money and Ric Ocasek). Other queries were related to premieres or releases. Just like TV shows, movie titles also made the list. We probably could have predicted big opening weekends for It: Chapter 2 and Ad Astra based on the keyword search volume each of them had in September alone.

Now that we have this collection of data and high-level analysis, we are eager to know more. Was the search interest around this year’s season opener bigger or smaller than last year? What are the top rising phrases related to Fall? Was the release of the iPhone 11 as big as X? Once we dig in further, we’ll have some valuable insights to share with our teams and clients.

See you next month!

Related Posts

What is the Most Popular Dog Breed After COVID?

Engagements. Breakups. Weddings. Pregnancy announcements. Needless to say, a lot of major life events filled peoples’ timelines during the COVID-19 pandemic. One of our personal favorites to see at AMP was the increase in pet adoptions – specifically dogs. This surge in furry friends not only brought smiles to our faces, but an important question to the front of our SEO team’s minds: What is the most popular dog breed since COVID? An analysis of the most queried “adopt + dog breed” searches shows which kinds of pooches Americans gravitated towards when looking for some extra company during the doldrums of the COVID-19 quarantine, and which dogs breeds are the least popular according to organic search data. How did you determine the most popular dog breeds? To identify the most popular pups during COVID, AMP used DogTime.com’s list of All Dog Breeds to create a list of 455 dog breeds and breed-mixes. We then added the word “adopt” before each breed, meaning breed names like “Border Collie” became “Adopt Border Collie.” Once we had our final list, we entered the queries into Google Ads Keyword Planner and exported the last 48 months worth of Monthly Search Volume data about each breed, going back to April 2017. “MSV” is the rough number of queries a keyword gets in organic search. Since Google is the most popular search engine in the country by far, we use their data to paint the most accurate picture we can of the search habits of the American public. Using this data, we can visualize interest spikes for certains breeds and try to correlate them with real world events – most notably the COVID-19 stay-at-home orders when many American realized just how empty their houses could get as hours spent inside turned to days and weeks. Most popular dog breeds before and after COVID: Keyword Avg MSV adopt golden retriever 14,300 adopt french bulldog 13,815 adopt corgi 11,219 adopt pug 9,952 adopt greyhound 8,075 adopt husky 7,260 adopt dachshund 6,525 adopt poodle 6,144 adopt pomeranian 5,681 adopt chihuahua 5,546 Do you know someone with a new Golden? Evidence suggests you might. Maybe it was all the Tucker Budzyn videos we were watching during quarantine, but as can be plainly seen, the popularity of Golden Retrievers surged higher than any other breed during quarantine and continued to do so after, reaching new highs in interest in November 2020 and January 2021. Before the quarantine, the ever-Instagramable French Bulldog (or “Dutchie” as they are known colloquially) was the most sought-after dog during the majority of months throughout the last four years. You can see it indicated by the orange line on the graph. Many other breeds have been the “breed of the month” since May 2017. Corgis, Greyhounds, and Pugs have all competed for the top spot. “Adopt Greyhound” in particular experienced a major MSV increase in November of 2018, which correlates with a ban on Greyhound racing overwhelmingly passed by Florida voters in that month. Since at the time Florida contained 11 of the country’s 17 remaining dog tracks, there was a massive newsburst relating to how Americans could adopt these soon to be jobless pups.  https://lifehacker.com/how-to-adopt-a-racing-greyhound-after-the-florida-ban-1830343694  Which dog breeds are the most adopted according to organic search interest? When users are specifically looking to “adopt” a breed, these are the ten breeds they are most likely to search: Keyword Avg MSV adopt golden retriever 14,300 adopt french bulldog 13,815 adopt corgi 11,219 adopt pug 9,952 adopt greyhound 8,075 adopt husky 7,260 adopt dachshund 6,525 adopt poodle 6,144 adopt pomeranian 5,681 adopt chihuahua 5,546 According to our data, April and May 2020 were nearly tied for the most popular month ever to adopt a dog, showing that at a time when spirits were down and man needed a friend, there was none better than his (or her) best. With this in mind, humans have been doing a great job upholding their end of the bargain. Since the start of the pandemic, interest in adopting different breeds of dogs has grown by an average of 81% over pre-quarantine numbers. Which breeds benefited most from the COVID-19 stay-at-home orders? The Lagotto Romagnolo sticks out to us as the single breed with the greatest increase in sustained interest resulting from the stay-at-home orders, presumably because “I just adopted a new Lagotto Romagnolo” is so fun to say. This guy https://dogtime.com/dog-breeds/lagotto-romagnolo  Over the last 48 months, 67.85% of all searches for “adopt Lagotto Romagnolo” came during the last 13 months, March 2020 to April 2021. In March 2020, MSV was 480 searches a month; however, April showed a growth of 83% to 880. Which are the least popular dog breeds during stay-at-home orders? Pretty much all dogs got a boost during the COVID lockdowns from the Affenpinscher to the Yorkshire Terrier. That being said, some breeds did see a reduction in adoption interest since the start of quarantine, or at least didn’t experience the interest bump that other breeds saw. The least popular breeds during quarantine are shown below and they are, for the most part, unsurprisingly, NOT creatures you would want to be stuck with indoors. The honorees are semi-feral Canaan Dog- a variety of Jordanian street dog, and the presumably entirely feral Australian Dingo. Cute, but not an optimal Netflix companion. The 3.5 billion different Google searches that take place every single day are all the result of human curiosity. We trust search engines with our most intimate and our most mundane questions. While your individual search history will always hopefully remain anonymous, the aggregate search history of the public at large is not. If a query is asked often enough, by enough unique individuals, it will be assigned an average number of monthly searches. We can make use of this information by exploring the many different queries relating to a topic and analyzing how the search volume of different queries changes from month to month. By utilizing our Search Intelligence services, AMP can help you unlock a trove of valuable market intelligence data sourced directly from the Google queries of your customers. If you have an interest in analyzing search data to drive brand & business decisions or in monitoring search data on an ongoing basis for up-to-date audience insights, you may want to learn more about our SEO agency services.

AMPlifier - Social Media Industry Update - Week of June 7, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER LAUNCHES 'TWITTER BLUE', ITS NEW, PAID SUBSCRIPTION OFFERING FOR ADD-ON TWEET FEATURES You've seen it in testing, and now it's here, with Twitter officially launching its new 'Twitter Blue' subscription service, which will enable users to pay a monthly fee to gain access to a range of additional tweet features and tools. INSTAGRAM ADDS NEW 'DROPS' PRODUCT SHOWCASE TO HELP BOOST ECOMMERCE ACTIVITY Instagram has launched a new product showcase option today called 'Drops', which will highlight the latest product launches from brands you've engaged with, or may be interested in, at the top of the Shop tab in the app. FACEBOOK OPENS UP MESSENGER API FOR INSTAGRAM, PROVIDING NEW CUSTOMER SERVICE POTENTIAL Facebook announced an expansion of its Messenger API for Instagram, which will enable businesses to feed their Instagram Direct messages into their existing CRM platform, streamlining management and response. TWITTER CONTINUES WORK ON ITS NEW SPACES TAB, ADDS EDITING OPTIONS FOR SCHEDULED SPACES As Clubhouse downloads continue to slow, Twitter continues to add new elements to boost the use of its own audio Spaces option, which will soon include a new, dedicated Spaces tab in the middle of the bottom function bar to improve Spaces discovery.     That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of June 1, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. NEW INSTAGRAM INSIGHTS MAKE ITS TIKTOK COMPETITOR REELS MORE APPEALING Instagram launched new Insights for Reels and Live on its Professional Dashboard, giving businesses and creators essential data about the reach of their content. These tools will help Reels catch up with its competitor TikTok, which already offers users detailed analytics. As Instagram and TikTok continue trying to keep up with one another, it can only be a good thing for influencers and small businesses that use these platforms to bolster their income. INSTAGRAM ROLLS OUT NEW OPTION TO HIDE LIKE COUNTS ON POSTS, WHICH IS ALSO COMING TO FACEBOOK It's been in testing for a while, and has even been implemented as the only display option in some regions. But this week Instagram has announced the next stage of its experiments in hiding like counts on posts, with all Facebook and Instagram users soon set to be able to choose whether or not they display like counts on each of their updates.   PINTEREST NOW FACILITATES MORE THAN 5 BILLION SEARCHES PER MONTH For context, Pinterest last, officially reported its total search volume in 2016, when it was facilitating 2 billion searches every month. That means Pinterest has increased its search volume by 150% over the last five years - which, given the pandemic, and the subsequent boost for eCommerce and online product discovery, is not overly surprising. But it does provide some additional context on Pinterest's user traffic, with the majority of these searches (if not all) for products that people are looking to buy.   That’s a wrap on this week’s feed. Stay tuned to see what happens next.