September 1, 2016

How Your Brain Keeps You Believing Crap That Isn't True


Much of what you believe to be true probably isn't, thanks to a mental shortcut your brain takes without you realizing it. Information that's easier to process is viewed positively in almost every way. Cognitive scientists refer to this ease as "processing fluency," and it's why your knowledge base is probably more full of flawed ideas than you'd like to believe.

I thought I could trust you, brain.

Topics: Research and Insights, Consumer Psychology, Culture, Content Strategy