January 12, 2017

How to Improve Your Look-To-Book Ratio: Converting Selfies Into Sales

Why-Travel-1.jpgWhen tourists aim to compose the perfect vacation selfie, they’re creating more than just travel envy – they’re creating copycats. Our research revealed that 84% of Millennials and 73% of non-Millennials are likely or very likely to plan a trip based on someone else’s vacation photos or social media updates. Travel destination brands should consider ways to make their experiences “share-worthy” – incorporating wit, unique visuals, and selfie opportunities, as well as rewarding brand engagement.


Target moments of need.

Topics: Social Media, Consumer Psychology, Vertical - Travel