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Google Search Trends Insights April 2021 - AMP Agency

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for April 2021.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.

The 10 Million Plus Group

The highest number of daily queries that Google Trends reports is 10,000,000+. Here are the keywords that made that grade last month.

  • Covid-19 prevention - 4/5/2021 - 10,000,000+ queries
  • DMX - 4/8/2021 - 10,000,000+ queries
  • Prince Philip - 4/9/2021 - 10,000,000+ queries
  • The Metropolitan Museum of Art - 4/12/2021 - 10,000,000+ queries
  • Johannes Gutenberg - 4/13/2021 - 10,000,000+ queries
  • Derek Chauvin - 4/20/2021 - 10,000,000+ queries
  • Anne McLaren - 4/25/2021 - 10,000,000+ queries

 

There were seven phrases that were reported to have been queried over ten million times in one day in the month of April. Some of these were related to news items, like the Derek Chauvin verdict and the deaths of DMX and Prince Philip. The other phrases were connected to Google Doodles. On the 5th, Google pointed its logo to search results for COVID-19 prevention as vaccines rolled out across the country. The 151st anniversary of the Metropolitan Museum of Art was celebrated along with two important historical figures: Johannes Gutenberg, who invented the printing press in the 15th century, and Anne McLaren, who was an important 20th century reproductive biologist. 

Spring Holidays

Because there are a large number of people searching for more information about special occasions, phrases related to holidays tend to make the daily top 3 in Google Trends. 

  • Happy Easter - 4/4/2021 - 1,000,000+ queries
  • Easter - 4/4/2021 - 500,000+ queries
  • Ramadan 2021 - 4/11/2021 - 1,000,000+ queries
  • Earth Day - 4/22/2021 - 2,000,000+ queries

The subject of Easter made the list twice on the 4th. Clearly, some people were seeking a happy one while others just wanted the plain variety. We’re joking about that assessment, but it is interesting to see that variation during that day. There could be queries related to holiday wishes or gifts being picked up by the search engine that are different from queries with strict  informational intent. The query volume associated with the beginning of the month of Ramadan was reported on the 11th and Earth Day, which happens every April 22nd, was supported by a Google Doodle this year.

 

What Are We Watching?

 

Over the last few months, Google Trends has been giving us a good sense of what the most popular new video entertainment is. Here’s a chronological list of queries related to TV shows and movies that premiered in April 2021:

 

  • Law and Order: Organized Crime - 4/1/2021 - 500,000+ queries
  • Thunder Force - 4/9/2021 - 500,000+ queries
  • Cruel Summer - 4/21/2021 - 200,000+ queries
  • Mortal Kombat - 4/23/2021 - 2,000,000+ queries
  • Shadow and Bone - 4/23/2021 - 500,000+ queries

Of that list, the Mortal Kombat film reboot got the most daily queries, indicating that the popularity of the ‘90s video game has not waned.

Events and awards shows drive people to search, too.  Here’s our list for April 2021:

  • WrestleMania 37 - 4/10/2021 - 500,000+ queries
  • ACM Awards 2021 - 4/18/2021 - 1,000,000+ queries
  • Oscars 2021 - 4/25/2021 - 5,000,000+ queries
  • Oscar winners 2021 - 4/25/2021 - 1,000,000+ queries

Although it is interesting to see the continued popularity of the WWE and Academy Of Country Music Awards, the one item we wanted to investigate further from this list was the popularity of the Oscars. This year, the awards show received the lowest TV ratings in its history with its viewership dropping 56% from last year. The one question we wanted answered was, “Would search interest also be down YoY?”

Yes, it appears that search interest has dropped considerably on the search term “the oscars” from last year. The search volume on the term is at its lowest level in 5 years. 

Google Trends does have special groupings of keyword phrases as a part of its tool that allows us to see the trends across multiple related terms to a topic in a selected timeframe. The AMP team looked at the special “Award” grouping of the topic “Academy Awards” to see if the trend was the same.

Yes, quite. We wonder if this trend is a temporary one and the interest will come roaring back in 2022. We’ll have to wait and see. For marketers, this award show may not be the advertising boon as it once was if the audience continues to dwindle.

So Much Sports

 

As promised in our March 2021 article, we learned who won the NCAA Basketball Championships in April:

  • UConn women's basketball - 4/2/2021 - 500,000+ queries
  • Gonzaga - 4/3/2021 - 5,000,000+ queries
  • Gonzaga University - 4/3/2021 - 500,000+ queries
  • Stanford women's basketball - 4/4/2021 - 200,000+ queries
  • Gonzaga - 4/5/2021 - 5,000,000+ queries

We did find it fascinating that losing teams made the top 3 (UConn, Gonzaga) more often than winning ones (Stanford, Baylor (men). It could be a sign of bigger fan bases driving more searches, no matter the game outcome.

Jake Paul was back in the top 3 in April with his Pay-Per-View fight against Ben Askren.

  • Jake Paul vs Ben Askren - 4/16/2021 - 2,000,000+ queries
  • Ben Askren - 4/16/2021 - 2,000,000+ queries
  • Jake Paul vs Ben Askren - 4/17/2021 - 5,000,000+ queries

Historically, boxing events of all kinds drive a large number of queries. Search interest in this match was powered not only by Jake Paul’s notoriety, but also because it was the inaugural event of Triller Fight Club, promoted by the video sharing app Triller. 

The NFL Draft had people searching. Here are the top queries related to activities of the teams choosing new players.

  • NFL Draft 2021 - 4/28/2021 - 5,000,000+ queries
  • Aaron Rodgers - 4/28/2021 - 2,000,000+ queries
  • Trevor Lawrence - 4/29/2021 - 2,000,000+ queries
  • Mac Jones - 4/29/2021 - 1,000,000+ queries

Overall, the general subject of the draft was the biggest driver of search, but word of Aaron Rodgers’ unhappiness in Green Bay drove interest in his situation. Ultimately, it was nice to see the New England Patriots top pick make the daily top 3, since the fans on the AMP team need to move on from the Tom Brady era.

Lastly, the Kentucky Derby was run on the 30th of April and not on its traditional first Saturday of May. The pandemic is still shifting schedules and affecting search interest. 

  • Kentucky Derby 2021 - 4/30/2021 - 2,000,000+ queries
  • Kentucky Derby 2021 horses - 4/30/2021 - 500,000+ queries
  • ESPN - 4/30/2021 - 500,000+ queries

As social distancing mandates start to ease, will these traditional annual events (Kentucky Derby, The Oscars) regain their search popularity? We’ll have to continue to track this data to see.

Who’s Hungry?

We love when food related queries make Google Trends’ daily top 3 because they don’t happen often and they’re alway fun to report. Here’s one about the launch of a YouTube star’s virtual restaurant chain.

  • MrBeast Burger - 4/26/2021 - 100,000+ queries

Ok – with query volume somewhere between 100-200K, the topic is not a search powerhouse as compared to other phrases that made the daily top 3 (the 26th may have been a slow search day). Still, the AMP team is always looking for new and interesting topics that pop up in the Trends data, and here’s an example. Could this virtual restaurant concept be a start of a new business trend? There also seems to be a connection between YouTube stars and Google Trends (see also: Jake Paul) that we’ll continue to investigate as time goes on.

Thanks for reading. If you liked this article, we invite you to learn more about our SEO services.

Until next month.

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What is the Most Popular Dog Breed After COVID?

Engagements. Breakups. Weddings. Pregnancy announcements. Needless to say, a lot of major life events filled peoples’ timelines during the COVID-19 pandemic. One of our personal favorites to see at AMP was the increase in pet adoptions – specifically dogs. This surge in furry friends not only brought smiles to our faces, but an important question to the front of our SEO team’s minds: What is the most popular dog breed since COVID? An analysis of the most queried “adopt + dog breed” searches shows which kinds of pooches Americans gravitated towards when looking for some extra company during the doldrums of the COVID-19 quarantine, and which dogs breeds are the least popular according to organic search data. How did you determine the most popular dog breeds? To identify the most popular pups during COVID, AMP used DogTime.com’s list of All Dog Breeds to create a list of 455 dog breeds and breed-mixes. We then added the word “adopt” before each breed, meaning breed names like “Border Collie” became “Adopt Border Collie.” Once we had our final list, we entered the queries into Google Ads Keyword Planner and exported the last 48 months worth of Monthly Search Volume data about each breed, going back to April 2017. “MSV” is the rough number of queries a keyword gets in organic search. Since Google is the most popular search engine in the country by far, we use their data to paint the most accurate picture we can of the search habits of the American public. Using this data, we can visualize interest spikes for certains breeds and try to correlate them with real world events – most notably the COVID-19 stay-at-home orders when many American realized just how empty their houses could get as hours spent inside turned to days and weeks. Most popular dog breeds before and after COVID: Keyword Avg MSV adopt golden retriever 14,300 adopt french bulldog 13,815 adopt corgi 11,219 adopt pug 9,952 adopt greyhound 8,075 adopt husky 7,260 adopt dachshund 6,525 adopt poodle 6,144 adopt pomeranian 5,681 adopt chihuahua 5,546 Do you know someone with a new Golden? Evidence suggests you might. Maybe it was all the Tucker Budzyn videos we were watching during quarantine, but as can be plainly seen, the popularity of Golden Retrievers surged higher than any other breed during quarantine and continued to do so after, reaching new highs in interest in November 2020 and January 2021. Before the quarantine, the ever-Instagramable French Bulldog (or “Dutchie” as they are known colloquially) was the most sought-after dog during the majority of months throughout the last four years. You can see it indicated by the orange line on the graph. Many other breeds have been the “breed of the month” since May 2017. Corgis, Greyhounds, and Pugs have all competed for the top spot. “Adopt Greyhound” in particular experienced a major MSV increase in November of 2018, which correlates with a ban on Greyhound racing overwhelmingly passed by Florida voters in that month. Since at the time Florida contained 11 of the country’s 17 remaining dog tracks, there was a massive newsburst relating to how Americans could adopt these soon to be jobless pups.  https://lifehacker.com/how-to-adopt-a-racing-greyhound-after-the-florida-ban-1830343694  Which dog breeds are the most adopted according to organic search interest? When users are specifically looking to “adopt” a breed, these are the ten breeds they are most likely to search: Keyword Avg MSV adopt golden retriever 14,300 adopt french bulldog 13,815 adopt corgi 11,219 adopt pug 9,952 adopt greyhound 8,075 adopt husky 7,260 adopt dachshund 6,525 adopt poodle 6,144 adopt pomeranian 5,681 adopt chihuahua 5,546 According to our data, April and May 2020 were nearly tied for the most popular month ever to adopt a dog, showing that at a time when spirits were down and man needed a friend, there was none better than his (or her) best. With this in mind, humans have been doing a great job upholding their end of the bargain. Since the start of the pandemic, interest in adopting different breeds of dogs has grown by an average of 81% over pre-quarantine numbers. Which breeds benefited most from the COVID-19 stay-at-home orders? The Lagotto Romagnolo sticks out to us as the single breed with the greatest increase in sustained interest resulting from the stay-at-home orders, presumably because “I just adopted a new Lagotto Romagnolo” is so fun to say. This guy https://dogtime.com/dog-breeds/lagotto-romagnolo  Over the last 48 months, 67.85% of all searches for “adopt Lagotto Romagnolo” came during the last 13 months, March 2020 to April 2021. In March 2020, MSV was 480 searches a month; however, April showed a growth of 83% to 880. Which are the least popular dog breeds during stay-at-home orders? Pretty much all dogs got a boost during the COVID lockdowns from the Affenpinscher to the Yorkshire Terrier. That being said, some breeds did see a reduction in adoption interest since the start of quarantine, or at least didn’t experience the interest bump that other breeds saw. The least popular breeds during quarantine are shown below and they are, for the most part, unsurprisingly, NOT creatures you would want to be stuck with indoors. The honorees are semi-feral Canaan Dog- a variety of Jordanian street dog, and the presumably entirely feral Australian Dingo. Cute, but not an optimal Netflix companion. The 3.5 billion different Google searches that take place every single day are all the result of human curiosity. We trust search engines with our most intimate and our most mundane questions. While your individual search history will always hopefully remain anonymous, the aggregate search history of the public at large is not. If a query is asked often enough, by enough unique individuals, it will be assigned an average number of monthly searches. We can make use of this information by exploring the many different queries relating to a topic and analyzing how the search volume of different queries changes from month to month. By utilizing our Search Intelligence services, AMP can help you unlock a trove of valuable market intelligence data sourced directly from the Google queries of your customers. If you have an interest in analyzing search data to drive brand & business decisions or in monitoring search data on an ongoing basis for up-to-date audience insights, you may want to learn more about our SEO agency services.

AMPlifier - Social Media Industry Update - Week of June 7, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER LAUNCHES 'TWITTER BLUE', ITS NEW, PAID SUBSCRIPTION OFFERING FOR ADD-ON TWEET FEATURES You've seen it in testing, and now it's here, with Twitter officially launching its new 'Twitter Blue' subscription service, which will enable users to pay a monthly fee to gain access to a range of additional tweet features and tools. INSTAGRAM ADDS NEW 'DROPS' PRODUCT SHOWCASE TO HELP BOOST ECOMMERCE ACTIVITY Instagram has launched a new product showcase option today called 'Drops', which will highlight the latest product launches from brands you've engaged with, or may be interested in, at the top of the Shop tab in the app. FACEBOOK OPENS UP MESSENGER API FOR INSTAGRAM, PROVIDING NEW CUSTOMER SERVICE POTENTIAL Facebook announced an expansion of its Messenger API for Instagram, which will enable businesses to feed their Instagram Direct messages into their existing CRM platform, streamlining management and response. TWITTER CONTINUES WORK ON ITS NEW SPACES TAB, ADDS EDITING OPTIONS FOR SCHEDULED SPACES As Clubhouse downloads continue to slow, Twitter continues to add new elements to boost the use of its own audio Spaces option, which will soon include a new, dedicated Spaces tab in the middle of the bottom function bar to improve Spaces discovery.     That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of June 1, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. NEW INSTAGRAM INSIGHTS MAKE ITS TIKTOK COMPETITOR REELS MORE APPEALING Instagram launched new Insights for Reels and Live on its Professional Dashboard, giving businesses and creators essential data about the reach of their content. These tools will help Reels catch up with its competitor TikTok, which already offers users detailed analytics. As Instagram and TikTok continue trying to keep up with one another, it can only be a good thing for influencers and small businesses that use these platforms to bolster their income. INSTAGRAM ROLLS OUT NEW OPTION TO HIDE LIKE COUNTS ON POSTS, WHICH IS ALSO COMING TO FACEBOOK It's been in testing for a while, and has even been implemented as the only display option in some regions. But this week Instagram has announced the next stage of its experiments in hiding like counts on posts, with all Facebook and Instagram users soon set to be able to choose whether or not they display like counts on each of their updates.   PINTEREST NOW FACILITATES MORE THAN 5 BILLION SEARCHES PER MONTH For context, Pinterest last, officially reported its total search volume in 2016, when it was facilitating 2 billion searches every month. That means Pinterest has increased its search volume by 150% over the last five years - which, given the pandemic, and the subsequent boost for eCommerce and online product discovery, is not overly surprising. But it does provide some additional context on Pinterest's user traffic, with the majority of these searches (if not all) for products that people are looking to buy.   That’s a wrap on this week’s feed. Stay tuned to see what happens next.