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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for March 2021.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.

The Cruelest Month Is March

We know that T.S. Eliot, in his poem “The Waste Land”, stated that April is cruelest month, but we beg to differ–and we aren’t the only ones. Here in the Northeastern part of the USA, winter sticks around too long and the thought of being cooped up in the house for another month is enough to make us loathe March. Last year, the lockdown started in March, so we can add to the list of bad stuff that happens in this month. Luckily, there were more things to distract us this year, like The Grammys, movie releases and NCAA basketball. Let’s take a look at what drove people to search last month. Here are the top Google Trends keywords of March 2021, as analyzed by AMP Agency.

March 13th - Wha’ Happened?

March is so cruel, Google Trends skipped a day.

For some reason, Google Trends didn’t post any information for Saturday, March 13th. There appears to have been a glitch that lasted over 24 hours. From the screenshot, you can see that March 14th was also affected. Typically, for any date, the top 20 phrases are posted in the Trending Searches module. On the 14th, only the top 5 were reported. It’s a good thing we don’t use Google Trends in place of our calendar because we would be at least a day behind while writing this article.  

Coming In Like A Lion

Along with the March 13th glitch, we had a doubled query count on the first of the month.

  • Dr. Seuss - 3/1/2021 - 2,000,000+ queries
  • Dr. Seuss - 3/1/2021 - 1,000,000+ queries

The announcement from Dr. Seuss Enterprises stating that they will stop publishing six of its books did stir users to search for more information but we’re not sure why this query had to be published twice. March is so cruel.

What Keywords Were Searched The Most in March

There were four phrases that drove over 10 million queries in March 2021. 

  • Texas - 3/2/2021 - 10,000,000+ queries
  • Meghan Markle - 3/7/2021 - 10,000,000+ queries
  • St. Patrick's Day - 3/16/2021 - 10,000,000+ queries
  • Spring season - 3/19/2021 - 10,000,000+ queries

Texas was hit with extremely cold temperatures and massive power outages in the beginning of March. The Oprah Winfrey interview with Meghan Markle and Prince Harry was quite the bombshell and people wanted to learn more about it. This interview drove a number of related phrases that will be examined in the next section. The other two phrases were driven by Google Doodles where clicks on the altered logo are registered as queries. 

About That Oprah Interview

As stated, the Oprah Interview had some lasting effects in the daily top 3 most searched keywords:

  • Meghan Markle - 3/3/2021 - 200,000+ queries
  • Piers Morgan - 3/8/2021 - 500,000+ queries
  • CBS Oprah interview - 3/8/2021 - 500,000+ queries
  • Piers Morgan - 3/9/2021 - 1,000,000+ queries
  • Piersmorgan - 3/10/2021 - 1,000,000+ queries

Before the interview aired, Meghan Markle was in the news because an investigation was started into her alleged bullying of two personal assistants that forced them to leave their positions. After the interview aired, the UK broadcaster Piers Morgan reacted to the story Good Morning Britain, which led to him walking off the set and quitting the show.

Other Holiday Queries

St. Patrick’s Day and the first day of Spring were the most popular dates, driven by Google Doodles. Here’s the list of the other top searched March holiday related keywords.

  • International Women's Day - 3/7/2021 - 2,000,000+ queries
  • St. Patrick's Day 2021 - 3/16/2021 - 1,000,000+ queries
  • St. Patrick's Day - 3/16/2021 - 1,000,000+ queries
  • Leprechaun - 3/17/2021 - 200,000+ queries
  • April Fools pranks - 3/31/2021 - 500,000+ queries

International Women’s Day gained in search popularity year over year. Looking at the 5 year trend, there were more searches for the holiday in 2021 than in 2020 and 2019.

AMP Agency celebrated the day this year and you can read more about it in this post.

Entertainment

There were a few movies that were released during March 2021 that made the daily top 3. Also, the Grammys were held last month, which is unusual because they are typically held in late January or early February.

  • Raya and the Last Dragon - 3/5/2021 - 500,000+ queries
  • Coming to America 2 - 3/4/2021 - 2,000,000+ queries
  • Grammys 2021 - 3/15/2021 - 5,000,000+ queries
  • Justice League Snyder Cut - 3/18/2021 - 2,000,000+ queries
  • Godzilla vs Kong - 3/31/2021 - 2,000,000+ queries

The four movies that are listed above had the highest search volumes in the month of March. We like to use the search interest in films on their opening days as an indication of how many people are going to watch, either in theaters or at home. It’s curious that Disney’s Raya and the Last Dragon did not make the 2 million plus query mark. 

The 63rd annual Grammy Awards reportedly had less than half the audience tune in to watch the show live in 2021 vs. 2020.  The search volume was down year over year but not by 50%:

According to the same reports, streaming of the event was up 83%. From our search data analysis, it appears that audience interest in the awards show is down but not dramatically so.

Politics

Thankfully, with no raid on the Capitol or impeachment trial this month, there were much fewer keywords related to politics making the daily top 3 in March 2021. 

  • Kyrsten Sinema - 3/5/2021 - 500,000+ queries
  • Covid relief bill - 3/10/2021 - 200,000+ queries
  • Matt Gaetz - 3/30/2021 - 1,000,000+ queries

The senior United States Senator from Arizona made headlines with her vote on the minimum wage bill last month. The H.R.1319 - American Rescue Plan Act of 2021 became law on the 11th and the announcement that Matt Gaetz is facing an inquiry from the Justice Department made headlines on the 30th.

NCAA Basketball

We guess they don’t call it March Madness for nothing. The NCAA Basketball tournament was back this year and queries related to it took up a lot of the top 3 this month. Check out the timeline of these 15 keyword phrases as the tourney progressed.

  • Michigan basketball - 3/12/2021 - 200,000+ queries
  • March Madness 2021 - 3/14/2021 - 1,000,000+ queries
  • NCAA Tournament - 3/18/2021 - 2,000,000+ queries
  • Oral Roberts - 3/19/2021 - 1,000,000+ queries
  • Syracuse basketball - 3/19/2021 - 500,000+ queries
  • Abilene Christian - 3/20/2021 - 500,000+ queries
  • VCU basketball - 3/20/2021 - 500,000+ queries
  • Oral Roberts - 3/21/2021 - 1,000,000+ queries
  • Illinois basketball - 3/21/2021 - 1,000,000+ queries
  • Michigan basketball - 3/22/2021 - 500,000+ queries
  • Oral Roberts - 3/27/2021 - 5,000,000+ queries
  • Syracuse basketball - 3/27/2021 - 5,000,000+ queries
  • Alabama Basketball - 3/28/2021 - 500,000+ queries
  • Gonzaga basketball - 3/28/2021 - 200,000+ queries
  • UCLA basketball - 3/30/2021 - 1,000,000+ queries

The maddest thing about the tournament? The champion isn’t crowned until April. We’ll have to wait until the next article to discuss it. So cruel.

Thanks for reading. If you liked this article, we invite you to learn more about our SEO services.

Until next month.

Related Posts

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for April 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Top Trending Keywords - April 2022 Overview Last month, we only had one phrase that was queried over 10 million times, according to Google Trends. We’re not sure if “April Showers brings less Unified Search Interest” is the new hip saying but you’ve read it first, for sure.We did see queries across the typical topics: Entertainment, Holidays, Politics.  We’ll delve into all of those phrases.  Oh yeah, and a billionaire decided to buy a social network so we’ll examine the timeline of that topic. Finally, since there were so many and they were spread over five distinct subcategories, we are doing a deep dive into the keywords related to sports.  Those live events certainly capture the attention of Google users.   Climate Change Awareness In coordination with Earth Day, Google changed their logo with a Doodle that linked to search results for the following phrase: Climate Change - 4/21/2022 - 10,000,000+ queries SInce the inception of Google Trends, the search interest for this phrase has never been as high as it was last month. Google has used its Doodle program to bring attention to other topics in the past. We wonder if search interest in this topic will continue to increase in future months and years.   No One Was Slapped At The Grammys After we reported that Will Smith broke Google Trends in March 2022, the AMP team thought there may be a spike in interest in other awards shows. Check out the phrases attached to the Grammys: Grammys 2022 - 4/2/2022 - 2,000,000+ queries Olivia Rodrigo - 4/3/2022 - 2,000,000+ queries The awards show received a respectable number of queries and congrats to Olivia Rodrigo on her wins.  Let’s look at the historical data for this awards show: Looking at the past five years, the search interest in this year’s Grammys was a part of a downward trend.  There appears to be no effect from the Oscars.  We do like the small spike in the chart that is connected to when nominees are announced.   Top Movie Queries Last Month What films drove people to search in April 2022?  Here’s the list we collected: Doctor Strange 2 - 4/6/2022 - 200,000+ queries Sonic 2 - 4/7/2022 - 500,000+ queries Thor: Love and Thunder - 4/18/2022 - 1,000,000+ queries Don't Worry Darling - 4/27/2022 - 500,000+ queries The only phrase that is attached to a movie that premiered in theaters from this list is “Sonic 2”.  The rest are associated with a trailer that was made available online. If interest in a trailer is high, we feel that it’s a good indication that anticipation for the film is high.   Bonus query - the final episodes of the Netflix series Ozark were made available on the 29th: Ozark - 4/29/2022 - 500,000+ queries   Holidays And Natural Occurrences Interest in holidays is strong and we typically see the most popular holidays get queried on the day they occur or when the celebration starts.  Here are the phrases that we collected last month: Passover - 4/14/2022 - 200,000+ queries Happy Easter! - 4/17/2022 - 1,000,000+ queries Earth Day - 4/21/2022 - 1,000,000+ queries It’s clear that the Google Doodle related to climate change dwarfed the search interest in Earth Day.  In this five year view, the interest is in a bit of a down trend. The spike in the middle of the chart shows that search interest was at its highest in April 2020. Some people may not think it’s a great holiday but Tax Day in the US was on the 18th this year and here was the phrase associated with that day: TurboTax - 4/18/2022 - 1,000,000+ queries Procrastinators unite!  Or not. Or whenever you get to it. We saw that the full moon in April drove people to search and another weather related query made the daily top 3: Full moon April 2022 - 4/14/2022 - 200,000+ queries Severe thunderstorm warning - 4/11/2022 - 200,000+ queries Winter is officially over - we did not see any Winter Storm Warning queries in April!   Politics As Usual We had a few queries related to politics, both domestically and abroad, that made our collection from last month: Senator Dianne Feinstein - 4/14/2022 - 200,000+ queries Rudy Giuliani - 4/20/2022 - 500,000+ queries Madison Cawthorn - 4/22/2022 - 200,000+ queries French election - 4/23/2022 - 1,000,000+ queries Sen. Dianne Feinstein made the list because of news stories that she is no longer mentally fit for Congress.  Rudy Giuliani made an appearance on The Masked Singer TV show, which was spoiled back in February.  The North Carolina congressman made headlines on the 22nd and the presidential election in France captured enough attention of the US audience that it was queried over a million times on the 23rd.   Elon Musk  Not sure if you’ve heard but Elon Musk announced that he was going to buy Twitter and then had his offer accepted - all in the month of April 2022. Elon Musk - 4/4/2022 - 500,000+ queries Elon Musk - 4/25/2022 - 5,000,000+ queries At the time of this writing, the deal has not been finalized but all of AMP is watching closely to see what changes may come to this social media platform and its ads policies.   Just a Month About Sports Since people have been allowed to watch events in stadiums and arenas, sports-related searches are back with a vengeance. We did see a dip in the number of phrases that had sports intent between April 2020 through the summer of 2021.  Last month, we saw a good number of phrases that could be grouped to tell a few stories. Check out the timeline of the NCAA Basketball Tournaments: Final Four - 4/1/2022 - 1,000,000+ queries UConn women's basketball - 4/1/2022 - 500,000+ queries Duke - 4/2/2022 - 5,000,000+ queries Duke vs UNC - 4/2/2022 - 2,000,000+ queries UConn women's basketball - 4/3/2022 - 1,000,000+ queries NCAA basketball - 4/4/2022 - 5,000,000+ queries The Masters were back in a big way thanks to Tiger Woods and newcomer Scottie Scheffler.  See how people searched over six days in April: Tiger Woods - 4/5/2022 - 500,000+ queries Masters leaderboard - 4/6/2022 - 2,000,000+ queries Tiger Woods - 4/7/2022 - 1,000,000+ queries Scottie Scheffler - 4/8/2022 - 1,000,000+ queries Scottie Scheffler - 4/9/2022 - 2,000,000+ queries Scottie Scheffler - 4/10/2022 - 2,000,000+ queries Did you know European Football is popular in the US, at least from a search perspective? Check out this list of league and team names: Champions League - 4/5/2022 - 500,000+ queries Real Madrid - 4/6/2022 - 1,000,000+ queries Europa League - 4/7/2022 - 500,000+ queries Liverpool - 4/10/2022 - 500,000+ queries Read Madrid - 4/12/2022 - 1,000,000+ queries Man City - 4/13/2022 - 200,000+ queries Liverpool vs. Man United - 4/19/2022 - 500,000+ queries Liverpool - 4/24/2022 - 200,000+ queries Champions League - 4/26/2022 - 1,000,000+ queries Real Madrid - 4/26/2022 - 200,000+ queries Real Madrid - 4/30/2022 - 200,000+ queries NBA playoffs kicked off in April 2022 and the queries related to it rolled from the 13th through the 29th: Pelicans - 4/13/2022 - 500,000+ queries Hornets - 4/13/2022 - 500,000+ queries Clippers - 4/15/2022 - 500,000+ queries Hawks - 4/15/2022 - 500,000+ queries Warriors - 4/16/2022 - 1,000,000+ queries Timberwolves - 4/16/2022 - 500,000+ queries Bulls - 4/17/2022 - 500,000+ queries Suns - 4/17/2022 - 500,000+ queries Warriors - 4/18/2022 - 1,000,000+ queries Bulls - 4/20/2022 - 1,000,000+ queries 76ers - 4/20/2022 - 500,000+ queries Miami Heat - 4/22/2022 - 200,000+ queries Celtics - 4/23/2022 - 2,000,000+ queries Bulls - 4/23/2022 - 500,000+ queries Pelicans - 4/24/2022 - 500,000+ queries Jimmy Butler - 4/24/2022 - 200,000+ queries Celtics - 4/25/2022 - 2,000,000+ queries Warriors - 4/27/2022 - 1,000,000+ queries Joel Embiid - 4/28/2022 - 1,000,000+ queries Memphis Grizzlies - 4/29/2022 - 1,000,000+ queries Lastly, American Gridiron Football made some appearances in the daily top 3. The first phrase being a new league and the NFL draft. USFL - 4/16/2022 - 1,000,000+ queries NFL Draft - 4/27/2022 - 5,000,000+ queries 2022 NFL Draft - 4/28/2022 - 2,000,000+ queries Phew - that was a lot but each subsection had its own little journey.  You could see how the NBA playoffs are unfolding by just reading through the top queries.  Go Celtics! Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

“If you look for it, I’ve got a sneaky feeling you’ll find that social actually is all around.”  Okay yes, I did steal that line from one of my favorite Holiday movies, Love Actually. But it’s true– elements of social networking are integrated into many of the products we consume every day, even if it’s not as overt as platforms like Facebook or Twitter.  Take Venmo for example. You open up the app to pay your roommate for your share of utilities and catch yourself scrolling through a feed of your friends’ recent transactions, decoding emojis to figure out what they’ve been up to. At its core, this is social networking, and it’s a feature of Venmo’s payment platform that has set it apart from its competitors like Zelle.   By adding a social component to something like a payment platform, Venmo created a space for not just payments to be exchanged, but social interactions. As humans, we intrinsically crave these connections and interactions that remind us we’re not alone. Leveraging this insight has put Venmo at a competitive advantage, as with many other brands who have taken the opportunity to create a social experience around their product. Why? Because nothing can compete with the power of a strong community around a product.    Case Studies: Products with Social Components & Where Brands Can Lean In There is a range of products with social components baked in. Some were created with social at the forefront, while others added social components as a feature to an existing product. Some have opportunities for external brands to join the conversation and leverage their niche communities, while others are a closed community of consumers. We’ll dive into two case studies to show the ways this has played out for two popular brands: Strava and Spotify.    Strava  Strava calls itself a social fitness network. The app allows users to track their activities and offers a range of analysis tools, from miles ran to calories burned and so on. But they didn’t stop there– Strava integrated a social experience into the commonly found fitness tracking app by allowing users to post their workouts to a feed, follow friends, and comment to give “kudos” (likes) to other users’ workouts.  Similar to other social platforms, users find themselves following IRL friends and acquaintances, but also their idols and professional athletes to get a glimpse into their training. The app allows users to join clubs, such as a running club or group of members training for the event, and invites them to take part in challenges such as “complete a 5K in May” or “log 250 minutes of activity”.  Brand Involvement  Clubs and challenges are the best way for brands to get involved in the conversation on Strava. A brand can create a club like Brooks Run Club or Nuun Hydration to connect athletes who identify with these brands to each other. Another option is for brands to host a challenge such as Lululemon’s Move and Stay Connected challenge, which was created during the height of the pandemic in 2020.    Spotify  Spotify serves a very straightforward purpose to consumers– to access music and podcasts. With that said, they have done a great job at weaving in social components that feel additive to the experience of using the app.  When you sign up for Spotify, you create a profile with your name and a profile photo. You’re prompted to connect your account to Facebook, and recommended users you may know and artists you may like to follow. Once you’re following other users, you can check your “friend activity” on the desktop app, view their profiles and save their playlists, and even create co-authored playlists with other users.  In addition to these social components within the app experience itself, Spotify has mastered the art of integrating with other social networks and encouraging users to share the music and podcasts they’re listening to on those external platforms. For instance, the notorious Spotify Wrapped campaign is practically designed for sharing on Instagram Stories. But even on a normal day, the regular social sharing integration in the Spotify app that allows users to share what they’re listening to on social is seamless.  Brand Involvement  There are a handful of ways that brands can get involved in the conversation on Spotify. Perhaps one of the most fun and creative ways is to create a brand profile with curated playlists like McDonald's and Gymshark have successfully done. Brands may also buy a variety of ad placements in the Spotify app, including audio and video ads served to listeners who use the free version of the app, and also podcast ads.    Below are a couple of questions to ask when thinking about how you can apply this to your brand or product:   Can a social component be added to my product in a way that adds value to the overall experience?  A social component needs to build upon your existing product, and it needs to feel natural as if the purpose of the product supports the need for a social component and the experience is additive to the product.  There should also be a clear reason to create a space for consumer-to-consumer interactions. For example, perhaps you can see that these engagements are already happening on another social platform, like a Facebook Group or a Reddit thread.    Can my brand join the conversation or have a presence in a social component of an existing product, like Spotify or Strava?  If there’s a social component of a product that feels like a perfect fit for your brand, there may be an opportunity to establish a presence in that community. However, it’s important to approach these opportunities thoughtfully and strategically, because you will be under the microscope of a niche community. Additionally, you need to be careful that you’re joining a conversation where brands are welcome. For instance, communities like Reddit exist for user-to-user interactions, and brands can be shunned away from the platform.     With this all in mind, my hope is that next time you’re deciding which social platforms to leverage for an upcoming project or campaign, you may think outside the box about social media and look at the non-traditional, yet intrinsically social, platforms at your disposal. 

A buzzing topic in the world of data security and protection is the upcoming Google Chrome changes. That’s right, we will soon be living in a cookieless world. Technology solutions in the current landscape are optimizing their efforts much before the implementation as they’d like to get well-acquinated with what the future of advertising may look like.   “We want to be early adopters and hand-raisers as a part of these cookieless and new ID solutions,” said Meghan Galligan, Stop & Shop’s director of digital marketing. (Source: AdExchanger) AMP Agency partnered with Stop & Shop and Dstillery to learn more about how to navigate through an ever-changing cookieless landscape.   Read the news here.