A big congratulations to our client and partner Eastern Bank for being a Shorty Social Good Awards finalist in the Best in Financial Services category for their important Color & Capital For Good campaign, an initiative dedicated to closing Boston’s racial wealth gap.
The campaign asked people to rally around Black and Latinx communities and join them in working to help close the racial wealth gap.
Learn more about the campaign and check out some of the awesome work here, and check out Adweek’s announcement for the full list of finalists for the fifth annual Shorty Social Good Awards.
The Color & Capital For Good campaign also won 8 MarCom awards.
Eastern Bank also won an audience honor in last year’s Shorty Award show in the LGBTQ Community Engagement category for their “Join Us For Good” campaign that encouraged people to join them in protecting the rights of transgender people in Massachusetts.
Check out our strategy, creative & social media services to learn more.