April 18, 2016

Disney’s Savvy Marketing of ‘The Jungle Book’

Disney pulled out all the marketing stops to ensure a successful opening weekend of the classic remake, ‘The Jungle Book’. And it worked - making $104.6M this weekend. Tactics included showing sneak-peek footage during Disney’s fan convention and at the Disney Parks, creating scary and action-packed trailers to appeal to adults, and the list goes on.

Going beyond the bare necessities.

Topics: Media, Integrated Campaigns, Vertical - Entertainment and Media