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Sara Whiteleather

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The Media Maven Awards Honor AMP's Director of Integrated Media, Abby Tarbell

At AMP, we pride ourselves on hiring the best and brightest talent. But don’t take our word for it, take the industry’s. Last week, AMP’s own Abby Tarbell was honorably recognized at the 2016 Ad Club Media Maven Awards as the ‘Rising Star’ in Boston’s media community. While we believe that all AMP employees are Rising Stars, I wanted to take this time to tell you a little more about Abby. Abby has worked at AMP for over 3 years, primarily as part of the Search team, before integrating channels with our broader Integrated Media practice. Upon arrival, her team members knew they had a promising teammate as she was humble, nimble and ready for a challenge. Abby’s team members describe her as extremely reliable. Not only to get her work done flawlessly, but in a smarter way, that makes everyone around her better in the process. What we believe makes Abby a rising star, is not just her ability to lead and teach others, but her innate talent. She continues to be a force within the digital space, and has developed a well-rounded expertise in all media channels which is more of a rare talent in the current industry. We are always looking for more Rising Star talent to join our agency of intellectually curious, inspirational thinkers. To learn more about current openings, click here.

AMP Agency and Lotame DMP Partner to Increase Engagement by 250%

https://youtu.be/_BKhs9RyBIM AMP Agency leverages Lotame's Data Exchange and DMP to power MomentAware (a proprietary in-moment marketing solution that delivers the industry's most detailed audience segments) to increase engagement by 250% and decrease data cost by 83% for a leading Pet Care Brand. OBJECTIVE: AMP Agency wanted to support a major Pet Care Brand with advanced audience targeting in order to find a niche group of pet owners most likely to respond and engage with their marketing and recruitment efforts. To do this, they relied on MomentAware, AMP's proprietary solution backed by Lotame's Data Management Platform, which marries AMP's rich demographic, psychographic, CRM and location data with a massive network of device signals (~150 MM unique mobile devices monthly). STRATEGY: Using MomentAware and Lotame's Data Management Platform in tandem, AMP's data points provide valuable insights into consumers' pet ownership and preferences ( Dog/ Golden Retriever, Cat/ Persian), the pet owner's choice and location of grooming and veterinarian care, frequency of pet care, even the approximate location and times pet owners walk and exercise with their pets. AMP was able to enhance their existing data with additional demographics, interest, and purchase behaviors from Lotame's Data Exchange to create a robust profile of the pet owner and ensure marketing messages were delivered when and where pet owners are most receptive to messaging and offers. RESULTS: By employing MomentAware, consumer engagement, as measured by click-through rate, increased by 250%, showcasing the advanced relevancy in regards to targeting. Thousands of new pet owners were identified that weren't included in standard third party audience segments and the advanced device graph opened up an opportunity to message consumers across devises, in the moments when they're most likely to engage. In addition, AMP Agency was able to generate data costs savings of 83% for this Pet Care Brand. Want similar results? Get in touch- info@ampagency.com _________________________________________________________________________ About AMP Agency: AMP Agency is a full service marketing agency with offices in Boston, New York City and Los Angeles At AMP, we believe in better ideas created a different way. It's in our heritage. Through the years, we've morphed from a non-traditional marketing agency into a full-service shop. Today, we're a team of 200+ intellectually curious individuals who are eager to solve your business challenges. About Lotame: Lotame is a universal cross-device data management platform that is humanizing the consumer decision journey by empowering enterprises to deliver more relevant content, products, and services. Lotame unifies and enriches the world's data to create more meaningful relationships and increase commerce and brand loyalty.

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