May 23, 2016

At Warby Parker, a Sense of Exclusion in a Low Price

As an aesthetic, antifashion as fashion is annoying and alienating, as many people who are over 40, not particularly slender or less prestigiously schooled can attest when visiting a Warby Parker outlet. Yet the brand has done very well, opening stores across the country while dispiriting old-fashioned chain stores to consider conforming themselves to stay vital.

The polarized retail culture.

Topics: Branding, Culture, Vertical - Retail