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AMPlifier - Social Media Industry Update - Week of Nov. 2, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

INSTAGRAM EXTENDS LENGTH LIMIT FOR INSTAGRAM LIVE BROADCASTS, ADDS LIVE-STREAM ARCHIVE
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With live-streaming having something of a renaissance in 2020, as people look to replace their lost social interactions as best they can, Instagram has today announced two new options to help users maximize their IG Live streams.

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TIKTOK ANNOUNCES NEW PARTNERSHIP WITH SHOPIFY, ANOTHER STEP TOWARDS IN-STREAM COMMERCE

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If they can make more money on Instagram and YouTube, which have more robust ad networks and tools in place, eventually, they will - which is why TikTok has been working to integrate more eCommerce options to help provide another avenue for creators to make direct income from their work.

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YOUTUBE ADDS NEW FEATURES FOR THE US ELECTION DAY, INCLUDING PROMPTS ON SEARCH QUERIES RELATED TO RESULTS

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With Election Day fast approaching, and social platforms increasingly looking to ensure that they've done all they can to avoid being blamed for influencing the final outcome one way or another, YouTube has today outlined its latest set of prompts and reminders to help users get authoritative information about the poll on the big day.

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That’s a wrap on this week’s feed. Stay tuned to see what happens next.

Related Posts

The Intersection of Relationships and Empathy in PR and Influencer Marketing

The Intersection of Relationships and Empathy in PR and Influencer Marketing The nature of the job for public relations professional and influencer is to inform, drive and capitalize upon trends and insights, but the emergence of the coronavirus pandemic, the Black Lives Matter movement, and the tumultuous political landscape in 2020 resulted in a re-evaluation of how we approach important conversations and relationships with media contacts, influencer partners and all of their respective audiences, and that is bleeding into how we march forward in 2021. Understanding the intersection of new and continued relationships and cognitive empathy will drive success in 2021 across all marketing disciplines, especially within the public relations and influencer marketing world. Here are five important pillars that reflect what we learned and applied throughout the course of last year, and how it can help move brands forward: Build Solid Foundations for Trust Whether it’s in developing trust with new press contacts or influencer partners, the first step to truly building a solid foundation for trust is demonstrating an understanding of workload and being transparent surrounding your goals or those of your clients. This can be accomplished from the very beginning by developing a thought-out program brief outlining everything from content usage and timeline requirements or even priority storylines to help streamline any work that needs to be completed on the partners’ end. These first steps serve as a kicking off point for continued conversations and a mutual understanding that their time is valuable, ultimately gaining points and trust with any type of partner. Utilize Shared Experiences and Values While it can be difficult to break through to new contacts, what better way to get someone’s attention than to start up a conversation about a shared experience or value you may hold? Perhaps you recently saw an article pointing to a product or service you chose to try thanks to the very media contact you’re reaching out to, then mention that. Or maybe you saw the influencer you’re working to secure visited that donut shop you’ve been meaning to try—use that as a starting point for your potential relationship. Utilizing shared experiences and values is an approach that can humanize the person behind the email and show a media contact or influencer that you took the time to be thoughtful in your engagement with them. Prioritize Personalized Communications In 2020, it became blatantly clear that pitching products or generically conducting outreach to influencers just wasn’t enough anymore, not when there was so much noise to break through across all industries. On top of that, media newsrooms shrunk dramatically, making it more difficult, and even more important, to prioritize personalized communication. Dedicating time to researching each and every media contact and influencer, followed by tailored outreach, is a sure way to balance the messaging you’re trying to get across while also remaining human and showing that you’ve paid attention. An example would be to put yourself in the shoes of an influencer partner you’re trying to reach who you know just recently had a new baby. How would you approach communication with someone that likely has a lot on their plate but would benefit from a partnership with the brand you’re representing? Prioritize a hyper-personalized note that will mutually help you gain perspective on their current situation while also educating them on how you’re here to potentially help make their every day easier. Understand Transparency Openness, clear communication and accountability all factor into understanding transparency, and ensuring this pillar is a part of all relationships you curate is paramount. When it comes to any media or influencer relationship, being up front and clear about your goals, expectations and preferred outcomes helps guide conversations and educates both you and your contact. As it pertains to influencers, we found it was particularly important to be in tune with upcoming local and national events to appropriately communicate any needs to shift posting dates. Being empathetic and mindful of the larger cultural atmosphere ensures that both the brand and the partner do not risk coming off as tone deaf during a sensitive time. Develop Genuine Long-Term Humanized Relationships Once a solid foundation is built and trust has been established, development of that genuine long-term humanized relationship isn’t as difficult as it might seem. At the end of the day, behind every screen is a person, just like you, curious and happy to be asked about their day or their recommendation for a fun at-home activity they recently enjoyed. Staying in tune to what is happening in the media or influencer’s life can be a great way to do this, i.e. sending flowers for an engagement or sharing condolences on a recent loss. Authentic and continued empathy is the key to developing genuine long-term humanized relationships. If 2020 taught us anything, it’s that people like to be acknowledged for their work and capabilities, but through a humanized lens. Finding the right intersection between new and current relationships and cognitive empathy has the legs to make anyone a great communicator, not just a skilled public relations or influencer marketer. When we put people at the center of our business we are all better together and can prioritize a listening first approach to further foster unconventional ideas that will grow brands.

AMPlifier - Social Media Industry Update - Week of April 19, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSTAGRAM WILL ENABLE USERS TO CHOOSE WHETHER THEY WANT TO HIDE POST LIKE COUNTS IN NEW TEST Instagram chief Adam Mosseri has now officially confirmed the launch of a new test that will enable IG users to choose whether they display post Like counts or not within the app. Read More INSTAGRAM PROVIDES TIPS ON HOW BRANDS CAN UTILIZE UGC [INFOGRAPHIC] As many experts will attest, user-generated content is one of the best ways to maximize your marketing performance on Instagram, with the more organic, platform-aligned approach often a better fit, both for feed and Stories posts. Read More TIKTOK SHARES NEW AD STRATEGY TIPS, BASED ON RESPONSES FROM 25,000 USERS With TikTok on the rise, and on track to become the next billion-user platform, an increasing number of marketers are also looking to the app and considering if and how they might integrate the platform into their promotional efforts. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

Kiki Takakura-Merquise joins AMP Agency as VP of Digital Transformation

We’re excited to announce that Kiki Takakura-Merquise has joined the AMP team as the new Vice President of Digital Transformation. Takakura-Merquise has split her career between client and agency, and her life between Japan and the United States, bringing a depth of experience to AMP's clients. Take a look at some of her career highlights:  Her vision has helped shape strategies at Alphabet/Google, Dell, Microsoft, T-Mobile (Deutsche Telekom) and Toshiba.  While in San Francisco, earlier in her career, Kiki worked at Nokia in CX strategy and product management, leading a global, virtual team, uncommon at that time.   At a global strategic design agency in San Francisco, she was instrumental in rethinking a luxury retailer's complicated customer segmentation strategy. During the last seven years in Japan, she worked at the giant data analytics company, Alliance Data Systems: Epsilon International, now a unit of Publicis Groupe.  Here’s what she had to say about the new role:  "Frankly, what I have found is that a lot of clients will spend millions of dollars with some of the major, global consulting firms, for strategic plans that are not attainable," she said. "These clients basically have flushed a lot of money down the toilet. At AMP, there is a heavy focus on pragmatism. Our point of view is to help a company transform and get to the next stage in a way that is in tune with who they are and in a way that is authentic to them as an organization." Learn more about Takakura-Merquise’s position and what it means for AMP in this Adweek rundown.  https://www.adweek.com/agencyspy/revolving-door-roundup-amp-agency-deutsch-ogilvy-and-more/171780/