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AMPlifier – Social Media Industry Update – Week of January 18, 2021

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Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week's marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

YOUTUBE ADDS NEW HASHTAG SHOWCASE PAGES TO ASSIST IN CONTENT DISCOVERY

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YouTube has launched a new hashtag search option, which provides a full-page display of YouTube videos that include your chosen tag, along with usage insights, all on one screen.

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BOOSTING YOUR BRAND THROUGH SOCIAL MEDIA ENGAGEMENT [INFOGRAPHIC]

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This infographic from the team at Crestline incorporates a range of insights and notes that might help guide your thinking around how you post, which platforms you focus on, and what you can expect to see as a result.

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LINKEDIN ADDS SWIPE-UP LINKS TO LINKEDIN STORIES

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LinkedIn has now officially launched the capacity to add links into your LinkedIn Stories – though it’s not available to all users at this stage.

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That's a wrap on this week's feed. Stay tuned to see what happens next.

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