Offering brands a much-needed digital makeover
In a crowded category steeped in ever-changing trends, the beauty industry has seen a fundamental shift in the way consumers discover product. The YouTube blogger is the new beauty editor; Snapchat is today’s cosmetic counter; a five star review holds equal weight to a celebrity endorsement. While she’s still inclined to buy in store, our consumer’s path to purchase starts (and continues) online, making dynamic retargeting, platform-specific educational content, and sampling the keys to success in the new beauty landscape. Taking cues from the influencers themselves, we aim to meet beauty mavens in the communities where they’re seeking discovery, and develop a consumer journey from online to off that satisfies their desire to experiment, to learn, to share, and to try.
Merging beauty and fashion into a mobile experience to keep a leading brand favorite at the top.Read Our Case Study
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