For over 35 years, La Prairie has promised to go beyond ordinary skincare, and to intercept aging at its source by creating the most sought after formulations on earth. As La Prairie’s Digital Agency of Record, AMP needed to generate awareness of their new products and increase La Prairie’s U.S. market penetration. Premium editorial alignment with like-minded luxury content, publishers and influencers, complemented with hyper-targeted programmatic media to reach their most valuable customers, resulted in exceeded impression and click through goals. Overall, AMP was able to successfully expose the right consumers to the brand and communicate product differentiation for deeper engagement and digital sales.
StriVectin’s mission is simple, to deliver the most high-performance skincare and haircare solutions powered by the latest clinical advances to transform the look of your skin and hair. As StriVectin’s social agency of record, AMP transformed StriVectin’s social media strategy from engagement-focused to conversion-focused with social becoming a primary first-touch communication channel for the brand. Core to this transition, was the development of “thumb-stopping” creative featuring breakthrough visuals and bold messaging that engaged StriVectin’s strong, confident audience with relevant, education messaging. The results – our first launch campaign beat revenue projections by over 300% delivering 4x ROI.