Integrated Media Agency

OUR POV

Marketers have always faced headwinds, but today’s media landscape feels like an especially turbulent flight. If we were to summarize it using an adjective, “complicated” – or a synonymous equivalent – quickly comes to mind. The reality is that it’s easier than ever to reach someone, though it’s never been more difficult to get their attention. The juxtaposition of shrinking attention spans and increased media behaviors paint a portrait of a fragmented battleground, where a war for attentive eyeballs is in its Nth year. But we understand that one weapon to win is by first understanding your audience, and the humans behind the data points, in order to personalize the media journey.

We are a modern, integrated media agency that creates effective marketing ecosystems with our client partners. Our team of strategic thinkers, curious planners, data strategists and die-hard buyers obsess over digital, traditional and everything in-between, and we act with agility in order to keep up with our lightspeed industry and service our clients’ changing needs. By combining data, technology and experience, we’re able to understand not only the audiences you are trying to reach, but which touchpoints are best suited to create media that is experienced, not served, to get their attention. Our integrated media services include the following:

Expertise

OUR WORK

STOP & SHOP

Stop & Shop, a regional grocery store in the Northeast, recognized that the way consumers are grocery shopping is changing. To stay ahead of the shifting landscape, Stop & Shop is undertaking a series of efforts to reimagine their brand and revolutionize the way people engage, shop and buy groceries in-store and online.

Specifically, Stop & Shop is launching a new e-commerce platform as well as revamping their loyalty program and app to be omnichannel-focused. To support these efforts, AMP is leading Stop & Shop on a digital transformation to understand, support, and engage the consumer across an omnichannel shopper journey.

This transformation is centered around developing digital creative experiences that allow Stop & Shop to help at any step of a customer’s grocery shopping journey – both offline and online. Our media strategy is designed to bring these experiences to consumers when and where we’ll have the most impact:

Reaching a captive audience at scale in premium video & audio environments
Leveraging ad formats that offer a high-impact opportunity to influence perception in a meaningful way
Owning the grocery planning and shopping process by surrounding our target audience with inspiration, information and tools that make her experience easier
Meeting our target in moments of productivity in contextually-relevant environments, bringing thoughtful and tailored solutions in high-impact executions
Enhancing her brand experience with Stop & Shop when she’s shopping in store, helping to cross-sell and up-sell
Tapping into a wealth of data to hone in on brick & mortar and e-commerce hand-raisers, both familiar with and not familiar with the Stop & Shop ecosystem

This strategy is tied together by an overarching rigorous audience targeting strategy aimed at high-level brand goals (gaining competitive share of wallet, increasing frequency of trips, growing basket size) as well as more tactical e-commerce goals, such as converting brick & mortar customers to omnichannel customers, growing lifetime value of e-commerce customers, and acquiring new delivery & pick up (e-commerce) customers.

Our nimble team is constantly innovating and optimizing the media & messaging in market. The results speak for themselves:

54% store visit lift rate (1H 2020 – 9th Decimal)

Up nearly 2x YoY
4.5x higher than the 12% grocery benchmark

14% lift in brand perception (Dynata)
12% lift in purchase intent (Dynata)
10% lift in online ad awareness (Dynata)

OUR WORK

TOMTOM

We’ve partnered with TomTom to launch their new line of fitness wearables. We created a holistic integrated marketing plan inclusive of premium partnerships with leading fitness cohorts, influencer marketing, programmatic, paid social and paid search. We also leveraged our Advantage Media MomentAware™️ technology (see Programmatic capabilities) to develop a retailer specific initiative where we utilized digital media to drive consumers into brick and mortar stores where TomTom had shelf space.

OUR WORK

MISSION FOODS

Mission Foods relied on our media strategy to help them target a new audience segment, Transitional Millennials. Using first party research, we defined their behavioral attributes and media consumption habits, developing a strategy that built brand awareness and drove consumers to grocery stores to purchase. Our plan was built to scale nationally and included programmatic display on mobile and desktop, paid social, and influencer tactics.