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INTEGRATED MEDIA

Creating unfair advantage via personalization at scale.

Our POV

To build effective marketing ecosystems today that capture, analyze and optimize user behavioral data and experiences, brands must deploy integrated media platforms that connect with their customers at every touchpoint. By seamlessly plugging into our clients’ entire channel ecosystem, with data and technology tightly integrated under one roof, we flawlessly deliver the right communication at the right time, on the right device. Such relentless focus and precision helps our clients capture additional business value via media efficiencies and revenue growth.

Our secret is proprietary data from 150M mobile devices, 100M households, and POS data such as loyalty card, CRM, and coupon purchases, combined with multi-million dollar investments in tools and platforms - all aimed at influencing the consumer throughout their purchase journey.

We offer a comprehensive suite of services including Paid Social, Search Engine Optimization (SEO), Paid Search, Programmatic, and Analytics

Expertise

  • Audience & Persona Development

    Media Strategy & Planning

    Media Buying

    Programmatic Buying & Trading

    Ad Tech Consulting

    CRM and Data Onboarding

    Data Segmentation

    Data Activation

    Search: SEM and SEO

     

  • Data Management

    Traditional Media

    Paid Influencer Activation

    E-commerce Activation

    B2B Expertise

    Proprietary Location Based Technology

    Dynamic Retargeting

    Paid Social

APPROACH

INTEGRATED MEDIA

Media is the tie that binds every touch-point in a brand’s ecosystem, enabling the strategy to be translated across all those points to advance key messages. Our approach also transcends above and below the line challenges as we are able to have line of sight into priorities across a brand’s organization including in-store relationships.

Integrated Media
Integrated Media

OUR PROCESS

iNTEGraTED MEDIA


Our pillars are performance, efficiency, brand safety and transparency. We begin by building a thorough understanding of a brand’s ideal customer. This is informed through our data management platform (DMP) that is populated with proprietary data and other sources on existing and prospective customers including device ID, cookies, purchase history, brand affinity, social sharing, demographic and campaign data.  Our DMP data is also combined with forward looking research from sources like Forrester, MRI, and Nielsen and shopper trends from our relationships with top retailers to deliver unparalleled insights. With this information, we create robust audience personas that tell us what kind of messaging to deliver, when, and on what device.

Through our DMP, we are also able to suppress delivering media to customers who have already activated, maximizing the efficiency for our clients and minimizing waste.

Integrated Media DMP

IDENTITY DEVELOPMENT

To better understand their audience, brands need to go beyond developing an audience strategy; they need an identity strategy. This includes an understanding of who their customers are at a device and cookie level, enabling brands to utilize true cross-device targeting and achieving even greater personalization. Our proprietary technology allows us to collect and act on this information seamlessly, giving brands the ability to send personalized experiences across all devices, channels and content types. With the ability to collect device IDs from relevant users, our technology can also be used to begin populating 1st party databases for brands through our geo-fenced mobile targeting, allowing brands to scale quickly and affordably.  

Integrated Media Identity Development

MEDIA PLANNING

While technology has revolutionized the way media is planned, bought and managed, it has also disrupted the role of the media planner. We’ve modernized the role by allowing them to focus on the business value they’re providing for clients through holistic channel expertise, strategic insights, and a deep understanding of today’s data ecosystem. Our fully transparent cost model takes uncertainty out of today’s media supply chain by clearly outlining working media, technology costs, and agency fees.

OUR WORK

TOMTOM

We’ve partnered with TomTom to launch their new line of fitness wearables. We created a holistic integrated marketing plan inclusive of premium partnerships with leading fitness cohorts, influencer marketing, programmatic, paid social and paid search. We also leveraged our Advantage Media MomentAware™️ technology (see Programmatic capabilities) to develop a retailer specific initiative where we utilized digital media to drive consumers into brick and mortar stores where TomTom had shelf space.

TomTom

our work

mission foods 

Mission Foods relied on our media strategy to help them target a new audience segment, Transitional Millennials. Using first party research, we defined their behavioral attributes and media consumption habits, developing a strategy that built brand awareness and drove consumers to grocery stores to purchase. Our plan was built to scale nationally and included programmatic display on mobile and desktop, paid social, and influencer tactics.

INTEGRATED MEDIA Clients

The Company We Keep

American National
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