Creating unfair advantage via personalization at scale.
Stop & Shop, a regional grocery store in the Northeast, recognized that the way consumers are grocery shopping is changing. To stay ahead of the shifting landscape, Stop & Shop is undertaking a series of efforts to reimagine their brand and revolutionize the way people engage, shop and buy groceries in-store and online.
Specifically, Stop & Shop is launching a new e-commerce platform as well as revamping their loyalty program and app to be omnichannel-focused. To support these efforts, AMP is leading Stop & Shop on a digital transformation to understand, support, and engage the consumer across an omnichannel shopper journey.
This transformation is centered around developing digital creative experiences that allow Stop & Shop to help at any step of a customer’s grocery shopping journey – both offline and online. Our media strategy is designed to bring these experiences to consumers when and where we’ll have the most impact:
This strategy is tied together by an overarching rigorous audience targeting strategy aimed at high-level brand goals (gaining competitive share of wallet, increasing frequency of trips, growing basket size) as well as more tactical e-commerce goals, such as converting brick & mortar customers to omnichannel customers, growing lifetime value of e-commerce customers, and acquiring new delivery & pick up (e-commerce) customers.
Our nimble team is constantly innovating and optimizing the media & messaging in market. The results speak for themselves:
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